Hearst's Dr. Oz Magazine Takes Shape as 'The Good Life,' Pitches Buyers

Hearst is likely to call its forthcoming Dr. Mehmet Oz magazine "The Good Life," according to two people familiar with the matter. The title will likely also include the celebrity physician's name, though it's unclear precisely how that will be presented.A Hearst spokeswoman declined to comment.Hearst, the publisher of Esquire and Cosmopolitan, plans to announce the magazine's name on Oct. 15 as part of an event it's calling a magazine upfront, a reference to the TV industry's annual presentations to ad buyers and negotiations for ad inventory. Two pilot issues of the Dr. Oz venture are due starting early next year, the company has said. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-09-28 00:00:00 UTC ]
News tagged with: #people familiar #tv industry #ad buyers #ad inventory

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Secret Race takes William Hill prize

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[ The Bookseller | 2012-11-26 00:00:00 UTC ]
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How A Congresswoman Is Asking Reddit Users To Re-shape Copyright Laws

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[ Fast Company | 2012-11-20 00:00:00 UTC ]
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Tablet editions 'reinvigorating' print magazine brands, PPA claims

Tablet editions of magazines are complementing rather than cannibalising print editions, according to research conducted by magazine trade body PPA. Continue reading at Media Week

[ Media Week | 2012-11-13 00:00:00 UTC ]
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HoZ acquires life of 'Aragorn'

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[ The Bookseller | 2012-11-12 00:00:00 UTC ]
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Hearst Advertising Worldwide hires Victoria Jacob-Luck

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[ Media Week | 2012-11-12 00:00:00 UTC ]
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Sharjah: What Happens When Rulers Take Reading Seriously

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[ Publishing Perspectives | 2012-11-12 00:00:00 UTC ]
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Marie Claire to debut NFC technology for magazine ad

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[ Media Week | 2012-11-07 00:00:00 UTC ]
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Waterstones’ Daunt Pimps for Amazon Kindle: Good Idea?

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[ Publishing Perspectives | 2012-10-26 00:00:00 UTC ]
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Cruise sues magazine publisher

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[ Stuff | 2012-10-25 00:00:00 UTC ]
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Hearst Pulls Content From Multiple Titles for Holiday eBook

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[ Folio Magazine | 2012-10-23 00:00:00 UTC ]
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[ The Bookseller | 2012-10-22 00:00:00 UTC ]
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Hearst appoints Discovery Network's Turnbull as replacement for Macleod Smith

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[ Media Week | 2012-10-16 00:00:00 UTC ]
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[ Publishers Weekly | 2012-10-12 00:00:00 UTC ]
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NZ takes centre stage at Frankfurt Book Fair

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[ Stuff | 2012-10-10 00:00:00 UTC ]
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[ The Bookseller | 2012-10-03 00:00:00 UTC ]
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[ The Bookseller | 2012-10-02 00:00:00 UTC ]
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Hearst Reboots Mobile Mag Sites in Ad Push

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[ AdWeek | 2012-10-01 00:00:00 UTC ]
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