Hearst's Dr. Oz Magazine Takes Shape as 'The Good Life,' Pitches Buyers

Hearst is likely to call its forthcoming Dr. Mehmet Oz magazine "The Good Life," according to two people familiar with the matter. The title will likely also include the celebrity physician's name, though it's unclear precisely how that will be presented.A Hearst spokeswoman declined to comment.Hearst, the publisher of Esquire and Cosmopolitan, plans to announce the magazine's name on Oct. 15 as part of an event it's calling a magazine upfront, a reference to the TV industry's annual presentations to ad buyers and negotiations for ad inventory. Two pilot issues of the Dr. Oz venture are due starting early next year, the company has said. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-09-28 00:00:00 UTC ]
News tagged with: #people familiar #tv industry #ad buyers #ad inventory

Other Publishing stories related to: 'Hearst's Dr. Oz Magazine Takes Shape as 'The Good Life,' Pitches Buyers'

Chaos Is Good for You

Can we exploit the fact that life is unpredictable, chaotic, full of shocks and disasters? Trader-turned-scholar Nassim Nicholas Taleb is based at the Polytechnic Institute of New York University and the University of Oxford. His latest book is Antifragile: How To Live in a World We Don't... Continue reading at Slate

[ Slate | 2012-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york university

HC takes full control of India arm

HarperCollins has taken full control of its India arm, following 10 years of running it in... Continue reading at The Bookseller

[ The Bookseller | 2012-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full control

Magazines Double Down On Tablet Commitment

The magazine industry’s faith in the future of tablets is not easing up, even though advertiser support for digital editions has been slow in coming and these platforms still represent a small fraction of overall distribution for most books. Continue reading at Folio Magazine

[ Folio Magazine | 2012-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry #digital editions

Take Your Child to a Bookstore Day is celebrated at stores around the world

Founded by a writer and mother, Take Your Child to a Bookstore Day is set for Dec. 1 this year. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore day

Secret Race takes William Hill prize

An exposé of doping in professional cycling has won the William Hill Sports Book of the... Continue reading at The Bookseller

[ The Bookseller | 2012-11-26 00:00:00 UTC ]
More news stories like this |

Newspaper Pay Walls Are A Good Thing - Here's Why

Newspaper publishers struggle to successfully monetize their online content, and they are not getting any help from journalism schools, despite the fact that these are the very institutions preparing young people to enter the shrinking field and the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #journalism schools

How A Congresswoman Is Asking Reddit Users To Re-shape Copyright Laws

Zoe Lofgren wants Netizens to help craft laws that protect the future of the Net itself. Zoe Lofgren, Chair of the House Ethics Committee, has published a thought-provoking article about the legal tactic of seizing of domain names when the owners are accused of copyright infringement. She... Continue reading at Fast Company

[ Fast Company | 2012-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cutting edge #online content #free expression

Tablet editions 'reinvigorating' print magazine brands, PPA claims

Tablet editions of magazines are complementing rather than cannibalising print editions, according to research conducted by magazine trade body PPA. Continue reading at Media Week

[ Media Week | 2012-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet editions #research conducted

Sharjah: What Happens When Rulers Take Reading Seriously

Is there an argument to be made in favor of state intervention in the book trade? If the growth of the book trade in Sharjah is any evidence, the answer is yes. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book trade

HoZ acquires life of 'Aragorn'

Head of Zeus has acquired a non-fiction title which explores the life of a 7th-century warrior,... Continue reading at The Bookseller

[ The Bookseller | 2012-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #non-fiction title

Hearst Advertising Worldwide hires Victoria Jacob-Luck

Victoria Jacob-Luck has joined Hearst Magazines UK as advertising director for its international sales offering, Hearst Advertising Worldwide UK. Continue reading at Media Week

[ Media Week | 2012-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising director

Marie Claire to debut NFC technology for magazine ad

Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at Media Week

[ Media Week | 2012-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marie claire

Waterstones’ Daunt Pimps for Amazon Kindle: Good Idea?

As the Kindle goes on sale at Waterstones stores, MD James Daunt has been defending the highly criticized decision, insisting it is to his company's advantage. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon kindle #waterstones stores #good idea

Cruise sues magazine publisher

An attorney for Tom Cruise said he filed a US$50 million defamation lawsuit Wednesday against the publishers of Life & Style magazine for articles that said the actor has abandoned his 6-year-old daughter, Suri. Continue reading at Stuff

[ Stuff | 2012-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tom cruise

Hearst Pulls Content From Multiple Titles for Holiday eBook

Hearst Magazines has announced the release of a new ebook aimed at the holiday chef. Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multiple titles #hearst magazines

Publishers must engage with children's book buyers

The recommendations of friends was the top driver behind children's discovery of new titles,... Continue reading at The Bookseller

[ The Bookseller | 2012-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book buyers

Hearst appoints Discovery Network's Turnbull as replacement for Macleod Smith

Hearst Magazines has appointed Amanda Turnbull as group publishing director of Esquire and Harper's Bazaar, replacing Tess Macleod Smith who left last year to join Net-a-Porter. Continue reading at Media Week

[ Media Week | 2012-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines

Taking the Reading Out of Readings

Early last month Junot Díaz nearly caused a riot when hundreds of fans descended on the Union Square Barnes & Noble in New York City to hear the author read from his latest, This Is How You Lose Her. But, to put it mildly, not every author is Junot Díaz, and getting a crowd to hear you read... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #junot daz