Hearst's Dr. Oz Magazine Takes Shape as 'The Good Life,' Pitches Buyers

Hearst is likely to call its forthcoming Dr. Mehmet Oz magazine "The Good Life," according to two people familiar with the matter. The title will likely also include the celebrity physician's name, though it's unclear precisely how that will be presented.A Hearst spokeswoman declined to comment.Hearst, the publisher of Esquire and Cosmopolitan, plans to announce the magazine's name on Oct. 15 as part of an event it's calling a magazine upfront, a reference to the TV industry's annual presentations to ad buyers and negotiations for ad inventory. Two pilot issues of the Dr. Oz venture are due starting early next year, the company has said. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-09-28 00:00:00 UTC ]
News tagged with: #people familiar #tv industry #ad buyers #ad inventory

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Meet Matthias Döpfner, the German publisher taking the fight to Google

The CEO of Germany's largest newspaper group is one of the few powerful figures speaking out about the web giantMatthias Döpfner is a man on a mission. The motives behind the mission need to be scrutinised, but when so many of old media's authority figures seem at sea in a changing environment,... Continue reading at The Guardian

[ The Guardian | 2014-07-06 00:00:00 UTC ]
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Religion Update Fall 2014: The Good, the Alien, the Secular

Fall religion, in not so many words: still too many pastors; religion is still bad for you and the world (Christopher Hitchens has even come back from the dead, via previously unpublished essays, to remind us of this); Pope Francis still looks promising. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-04 00:00:00 UTC ]
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Authors taking sides in Amazon-Hachette dispute

One one side are established authors including Stephen King, John Grisham and James Patterson. On the other side are self-published authors. They're taking sides in the weeks-old dispute between Amazon.com Inc. and Hachette Book Group. King, Grisham and Patterson have signed their names to a... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon-hachette dispute #john grisham #james patterson #self-published authors #taking sides


Study: Magazine Tablet Edition Ads Get Same Recall as Those in Print

Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the... Continue reading at Advertising Age

[ Advertising Age | 2014-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazines #print editions #research company #tablet editions


How Hearst learned to play with emotions to drive Facebook traffic game

The publisher, which has seen its Facebook traffic grow more than 500 percent in the past year, shares the secrets to its success. The post How Hearst learned to play with emotions to drive Facebook traffic game appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-03 00:00:00 UTC ]
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Through June, 27 magazines ceased operations

Ladies' Home Journal recently announced it will cease monthly publication of its 131-year-old print edition and become a newsstand-only quarterly with an online presence. Another storied magazine,... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online presence


Love, Life and Manga: Moyoco Anno Talks With ‘PW’

Acclaimed manga artist Moyoco Anno is best known as one of the most influential creators in the josei manga genre—Japanese comics aimed at older women. She talked with PW about her life life creating manga, women in Japan and life married to a Japanese pop culture star, when you’re a pop culture... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-01 00:00:00 UTC ]
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ALA 2014: Tartt, Goodwin Take Home Carnegie Medals

Tartt and Goodwin were on hand to accept their medals, and both gave enthusiastic speeches celebrating libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-29 00:00:00 UTC ]
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Kobo Writing Life Now Carries 250,000 titles by 30,000 Authors

Two years after its launch, Kobo Writing Life (KWL), ebook retailer Kobo’s self-publishing channel, carries more than 250,000 self-published digital titles by over 30,000 authors who publish regularly through KWL. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Time Inc. Sells Off Its Mexican Magazines to Concentrate on U.S. and U.K.

Time Inc., the owner of People, Time and Sports Illustrated, said Thursday that it had sold Grupo Editorial Expansin, Mexico's second-largest magazine publisher, to the Latin-American private equity firm Southern Cross Group.Terms of the deal were not disclosed.When Time Inc. bought Grupo in... Continue reading at Advertising Age

[ Advertising Age | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mexican magazines #sports illustrated #international expansion #key element #growth strategy #major presence


Lessons From the Leaders: What it Takes to Make Digital Video a Success

  Video is on the tip of every publisher's tongue these days. And for good reason: Advertisers want it. Still, video is complex and not necessarily for everyone-at least not right away. That is, there's no disputing that the medium has arrived but what's still debatable is the value proposition... Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good reason


Terry Eagleton: A Late-Life Return to Religion

Terry Eagleton is a bookseller's nightmare. "They simply don't know where to put me," he says. With good reason: the pre-eminent cultural critic and distinguished professor has written on cultural theory, politics, and history, as well as a memoir and a novel. In recent years, his attention has... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simply don #good reason


Infographic: More Magazines Using Digital Watermarks

 According to a study released by Digimarc Corporation, magazines are increasing their use of digital watermarks to drive mobile engagement.The second annual Digital Watermarks in Magazines: Traction Report showed a continued growth in the number of magazine using Digimarc Discover to connect... Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital watermarks #study released #continued growth #digimarc discover #connect readers #mobile content


Short Takes: Religion Publishing News Briefs, June 25, 2014

An Amish weekend; Catholic Press Association selects best books; awards and honors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
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'There's only one IPC Media' - it's the magazine publisher's new song

They're singing a new slogan in the London headquarters of the UK's leading magazine publisher: "There's only one IPC."IPC Media's chief executive Marcus Rich has announced an internal restructure that does away with the company's current divisions (connect, inspire and southbank, since you... Continue reading at The Guardian

[ The Guardian | 2014-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipc media #magazine publisher #london headquarters #agency partners #single point #valuable audiences


Gulfshore Media Buys Venice Magazine

Gulfshore Media is adding Venice Magazine to its portfolio of city and regional titles in Central Florida. Terms weren't disclosed. Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-20 00:00:00 UTC ]
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Sedaris Tour Takes on New Significance In Shadow of Amazon/Hachette Dispute

As negotiations wend on between Hachette and Amazon, David Sedaris’s month-long U.S. tour for the paperback of "Let’s Explore Diabetes with Owls" (Back Bay) might be seen as a comment on the value of bricks-and-mortar retail. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-20 00:00:00 UTC ]
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Pew: 54,200 Newspaper, Magazine Jobs Axed Since 2003

The decade-long devastation of the print news business, crushed by the sagging economy, the evaporation of classified and display advertising, and a reader shift to digital media, has cost at least 54,200 newsroom jobs in newspapers and magazines a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-20 00:00:00 UTC ]
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Two Designers' Quest To Create The Magazine "The Beautiful Game" Deserves

A new publication about soccer--and nothing but--tries to be as visually dazzling as the game itself. Sketch Remembering the 1949 plane crash that killed the dominant Italian club team Torino A.C. meant a more sullen depiction. "That took just one sketch to make the finished product," Priest... Continue reading at Fast Company

[ Fast Company | 2014-06-18 00:00:00 UTC ]
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Authors on the Air June 17, 2014: Ray “Dr. BBQ” Lampe

Ray “Dr. BBQ” Lampe, author of "Pork Chop: 60 Recipes for Living High on the Hog" (Chronicle Books, 9781452113678) will appear on the CBS’s "The Talk" on Wednesday, June 18. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chronicle books