Hearst Reorganizes Its Sales Structure, Centering Categories Over Publishers

In order to work more effectively with advertisers, Hearst Magazines, parent to editorial titles including Cosmopolitan and Esquire, plans to reorganize its internal sales structure around industry categories by the end of the first quarter. The move will shift the sales and marketing staff away from their current title-centric model to better support the objectives... Continue reading at 'AdWeek'

[ AdWeek | 2023-02-24 12:33:37 UTC ]
News tagged with: #sales structure #hearst magazines #marketing staff #hearst

Other Publishing stories related to: 'Hearst Reorganizes Its Sales Structure, Centering Categories Over Publishers'

Harry Potter publisher says Covid has weaved magic over book sales

After shaky start in lockdown, Bloomsbury sales soar as people pick books over box setsCoronavirus – latest updatesSee all our coronavirus coverageThe Harry Potter publisher, Bloomsbury, has reported its most profitable first half in more than a decade, after a nation tiring of box sets fuelled... Continue reading at The Guardian

[ The Guardian | 2020-10-27 12:22:12 UTC ]
More news stories like this | News stories tagged with: #book sales #latest updatessee #publishing industry #uk book #harry potter #bloomsbury

Book sales hit record highs in 2019, but publishers ‘now need help’

Figures for last year show sales of £6.3bn, up 20% on 2015, but the Publishers Association says sector needs government support to weather coronavirusBook sales in the UK hit record levels in 2019, driven by a surge in audiobook and nonfiction titles, according to new figures released as... Continue reading at The Guardian

[ The Guardian | 2020-07-21 23:01:08 UTC ]
More news stories like this | News stories tagged with: #audiobook downloads #figures released #latest figures #government support #nonfiction titles #huge impact #coronavirus pandemic #sales fell #digital sales #harry potter #print sales #audiobook #publishers association

Religious Publishers' Anti-Racism Resources Draw Sales

Faith-based houses reached a ready audience in June when they highlighted social justice titles and resources on anti-racism as outcries against police brutality and discrimination dominated the streets and the headlines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #religious publishers #ready audience #police brutality #discrimination dominated

Religion Publishers' Anti-Racism Resources Draw Sales

Faith-based houses reached a ready audience in June when they highlighted social justice titles and resources on anti-racism as outcries against police brutality and discrimination dominated the streets and the headlines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #religion publishers #ready audience #police brutality #discrimination dominated

May Publishing Sales Fell 12.1%

A steep decline in returns somewhat offset a drop in gross sales in May, leading a decline of 12.1% in net sales compared to May 2019. The month did see a jump in adult e-book sales, with sales rising 30.6%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #steep decline #e-book

Publisher Sales Fell 8.4% in March

Industry sales fell 8.4% in March compared to a year ago at publishers that report to AAP's StatShot program. Sales in the trade segments has small increases in the month, but sales in all other categories declined. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #march compared #trade segments

‘A tale of two cities’: The coronavirus is creating a barbell effect for publishers’ ad sales

The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday

[ Digiday | 2020-05-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #ad sales #big fish #digital publishers

Coronavirus Worklife: Russian Publishers See Bookstore Sales Plummet

As much as 75 percent of the Russian book industry's usual domestic profits may be lost during the closures of physical bookstores in the pandemic. The post Coronavirus Worklife: Russian Publishers See Bookstore Sales Plummet appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-05-08 14:11:48 UTC ]
More news stories like this | News stories tagged with: #coronavirus worklife #russian publishers #physical bookstores #russian book #bookstore sales

E-book and audio sales proving 'welcome ray of sunshine' for publishers

Publishers are seeing a surge in e-book and audio sales of up to 25% as readers escape the lockdown with feel-good fiction. Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 02:30:27 UTC ]
More news stories like this | News stories tagged with: #audio sales #feel-good fiction #e-book

Hearst Magazines President Troy Young on Publishing During a Pandemic: “We Have to Be More Innovative Than Ever.”

In this fifth installment of publishing during a pandemic, I reached out to Troy Young, president of Hearst Magazines, to see how Hearst was managing during this tragic and uncertain time. As we continue to see the gloom and doom in the news media, and very rare mention of anything uplifting or... Continue reading at Publishing Executive

[ Publishing Executive | 2020-04-09 13:46:46 UTC ]
More news stories like this | News stories tagged with: #troy young #hearst magazines #news media #hearst

StatShot: Publishing Sales Rose 1.8% in 2019

Industry sales rose 1.8% in 2019 over 2018 at the 1,361 publishers who report sales to AAP's StatShot program. Sales of adult books fell 2.7% in 2019 compared to 2018, while sales in the children/young adult segment rose 6.8%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-10 04:00:00 UTC ]
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Hearst Hires Former Snapchat, Warner Exec for Top Sales Role | People on the Move

[caption id="attachment_175627" align="alignright" width="150"] Kristen O'Hara[/caption] Hearst Magazines has named Kristen O’Hara senior vice president and chief business officer, a new position created as part of a succession plan for longtime president, marketing and publishing director,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-19 19:09:52 UTC ]
More news stories like this | News stories tagged with: #mother jones #american life #staff writer #hearst

Educational Publishers File Suit to Block Sale of Pirated E-books

The country's largest educational publishers have filed a lawsuit seeking to stop pirate sites from illegally selling their e-books and have won a temporary restraining order. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #pirated e-books #block sale

Traditional publishers missing out on romance and sci-fi sales

Publishers are missing out on audiobook listeners who want sci-fi and romance titles, statistics on sales show. Continue reading at The Bookseller

[ The Bookseller | 2019-11-25 14:46:44 UTC ]
More news stories like this | News stories tagged with: #romance titles #audiobook listeners #audiobook

What marketers need to know about the publishing revolution: Hear from Vox, WSJ, NYT, Hearst, Essence, Condé Nast and more

For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation—and for the marketers that partner with them to connect with consumers, keeping up with the changing landscape is an endless challenge. To help make sense of everything that’s happening... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 16:35:00 UTC ]
More news stories like this | News stories tagged with: #bloomberg media #jarrod dicker #commercial strategy #rich antoniello #complex media #e-commerce play #revenue stream #media company #great thing #mini-conference format #sessions start #networking lunch #register heretoday #digital media #traditional publishing

What publishers like BuzzFeed, Hearst and Vice are learning from being on TikTok

Like they did with Snapchat in previous years, publishers are still figuring out what works and what doesn't on this latest hot new app. The post What publishers like BuzzFeed, Hearst and Vice are learning from being on TikTok appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-23 04:01:04 UTC ]
More news stories like this | News stories tagged with: #previous years #hearst

Media experts on the future of publishing: Hear from Condé Nast, Hearst, Meredith, NYT, Vox, WSJ and more

For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation. To make sense of the changing landscape for both digital-native and traditional publishers, Ad Age is convening a high-level gathering of some of the best minds in the business. At Ad Age Publishing:... Continue reading at Advertising Age

[ Advertising Age | 2019-10-22 14:50:00 UTC ]
More news stories like this | News stories tagged with: #bloomberg media #jarrod dicker #commercial strategy #rich antoniello #complex media #e-commerce play #revenue stream #media company #great thing #mini-conference format #sessions start #networking lunch #register heretoday #digital media

Audio Publishers Association Survey: Nearly $1 Billion in 2018 Sales

The new annual sales survey from the APA shows audiobooks holding its market lead for growth in formats, with listening in cars on the upswing in 2018. The post Audio Publishers Association Survey: Nearly $1 Billion in 2018 Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-07-16 17:07:26 UTC ]
More news stories like this | News stories tagged with: #$1 billion #publishers association

Germany’s biggest publisher sales houses unite to fight Google, Facebook and Amazon

Axel Springer and Funke Mediengruppe’s joint sales house Media Impact has joined forces with the joint sales house of fellow publishing juggernauts RTL Groupe and Gruner+Jahr to solidify an advertising alliance that sells the combined inventory of all four media groups. The post Germany’s... Continue reading at Digiday

[ Digiday | 2019-05-28 04:01:59 UTC ]
More news stories like this | News stories tagged with: #post germany #amazon appeared #fight google #axel springer #joined forces