Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2021-10-08 04:01:00 UTC ]
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As BookExpo's trade-show floor opens at Javits Center in New York City on Thursday, London Book Fair's Virtual Conference will be in full sway on the ether. The post London Book Fair’s Virtual Conference: Nine Markets, Nine Hours, Two Trade Shows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-26 00:00:00 UTC ]
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Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-06 00:00:00 UTC ]
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Bologna Children’s Book Fair organizer BolognaFiere will launch a new book industry trade show focused on publishing and international rights and licensing in New York in June 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-20 00:00:00 UTC ]
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Bologna Children’s Book Fair organizer BolognaFiere will launch a new book industry trade show focused on publishing and international rights and licensing in New York in June 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-20 00:00:00 UTC ]
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The Pioneer Woman magazine puts Food Network host Ree Drummond on the newsstand. The post Hearst to Launch Another Celebrity Print Title appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-09 00:00:00 UTC ]
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Good Housekeeping's December issue Hearst may be a 129-year-old media company, but even it's planning for a Jetsons-like future when news will be consumed through voice-controlled technology. The New York-based company has quietly launched a 10-person group called the Native and Emerging... Continue reading at AdWeek
[ AdWeek | 2016-12-02 00:00:00 UTC ]
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The Publishers Association is launching a new campaign, The Textbook Challenge, after an independent survey found that 63% of primary and secondary teachers in English schools could be "making more use of textbooks" - while one in five don’t use them at all. Continue reading at The Bookseller
[ The Bookseller | 2016-11-27 00:00:00 UTC ]
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Jon Steinberg, the former president of BuzzFeed, is moving quickly to expand the programming and distribution of Cheddar, the video network he launched earlier this year.In May, Cheddar, which streams on Facebook Live and Sling, added a new 30-minute show from female-focused publisher Bustle,... Continue reading at Advertising Age
[ Advertising Age | 2016-11-15 00:00:00 UTC ]
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When it comes time to woo potential advertisers, TV networks have their upfronts, digital publishers have their NewFronts and, for the past several years, Hearst Magazines has hosted an annual MagFront. On Tuesday, the company hosted its fourth MagFront presentation at Hearst Tower, previewing... Continue reading at AdWeek
[ AdWeek | 2016-10-27 00:00:00 UTC ]
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MTV is rolling out three new short-form video series on its international Snapchat Discover channel this fall. It has six more in development and plans to bring more of that production in-house (two initial series, “Show Us Ur Phone” and “MTV Threads,” were made with outside production... Continue reading at Digiday
[ Digiday | 2016-10-04 00:00:00 UTC ]
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The Bonnier-owned gourmet magazine aims to connect with its readers on and off the printed page. The post Citing a Natural Brand Extension, Saveur Launches a Wine Club appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-25 00:00:00 UTC ]
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Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media and podcast companies (up from eight last year) will... Continue reading at AdWeek
[ AdWeek | 2016-07-21 00:00:00 UTC ]
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For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working closely with brands, agencies, publishers and trade organizations. Today, the company... Continue reading at AdWeek
[ AdWeek | 2016-07-14 00:00:00 UTC ]
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For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are... Continue reading at AdWeek
[ AdWeek | 2016-06-22 00:00:00 UTC ]
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Print magazines have struggled to compete with the rise of digital media and the specific audience targeting it affords. But now, Hearst is touting its ability to retarget print subscribers on their online journeys, starting with a campaign for Toyota Prius campaign. It won't necessarily make... Continue reading at Digiday
[ Digiday | 2016-05-11 00:00:00 UTC ]
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Kik has launched its own chatbot shop, further opening the floodgates to users who want to engage with messaging apps from brands and publishers arriving on the Canadian messaging platform. Starting today, Kik's Bot Shop will begin allowing users to download bots for entertainment, customer... Continue reading at AdWeek
[ AdWeek | 2016-04-05 00:00:00 UTC ]
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Wahaca restaurants will from this spring offer their customers children’s books to read after signing a brand partnership deal with publisher Flying Eye. Continue reading at The Bookseller
[ The Bookseller | 2016-01-28 00:00:00 UTC ]
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If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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Among his other talents, Amazon CEO Jeff Bezos has been an effective public face of his company. No matter what you may have heard about Amazon, it was hard not to smile when Bezos brought his infectious laugh to such venues as The Tonight Show with Jay Leno and The Daily Show with Jon... Continue reading at Advertising Age
[ Advertising Age | 2015-08-21 00:00:00 UTC ]
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