Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2021-10-08 04:01:00 UTC ]
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The COVID-19 pandemic has meant sudden disruption for trade show and conference organizers, and its impacts are likely to persist long after the country reopens for business. Based on a survey of 164 executives, new data from the Center for Exhibition Industry Research sheds some light on how... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-30 04:58:00 UTC ]
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David Higham Associates (DHA) has announced this year's open day will take place online, due to the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-27 19:47:27 UTC ]
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Penguin Random House has launched a collaboration with charity Speakers for Schools delivering a series of virtual educational events from its authors, streaming to thousands of students across the UK. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 20:41:22 UTC ]
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The New York Comic Con has become a certifiable blockbuster show, with more than 200,000 tickets sold. The event is centered in the Javits Center but also includes Madison Square Garden and the... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2020-04-21 18:29:44 UTC ]
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Like every digital publisher, Hearst Magazines has had to adapt to creating content in an all-remote world. "My motto is 'enter smiling,' and I believe there is opportunity in everything," CCO Kate Lewis said on the inaugural episode of The New Normal, a weekly interactive discussion show where... Continue reading at Digiday
[ Digiday | 2020-04-13 04:00:00 UTC ]
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Four independent bookshops have pooled their knowledge and resources to organise a series of virtual events. Continue reading at The Bookseller
[ The Bookseller | 2020-04-09 02:25:23 UTC ]
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Call it a case of fortuitous timing: as the nation's unemployment rate approaches historic levels and Americans brace for the second major economic downturn in a decade, Meredith Corp. announced this week that it just so happens to have a new personal-finance-focused print and digital magazine... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-07 17:21:16 UTC ]
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BookCon will hold a virtual day-long reading series on Saturday, April 11, from 12:00 p.m. to 8:00 p.m. ET, as part of its new BookCon Virtual Author Tour Series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-06 04:00:00 UTC ]
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Birmingham-based indie publisher The Emma Press is hosting a virtual book launch to mark the publication of Call and Response by Rachel Spence. Continue reading at The Bookseller
[ The Bookseller | 2020-03-26 15:11:54 UTC ]
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Pages & Co author Anna James has created an online and interactive middle-grade book club called The Bookwanderers Club, supported by her publisher HarperCollins Children's Books. Continue reading at The Bookseller
[ The Bookseller | 2020-03-26 10:05:59 UTC ]
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Quibi, the new short-form video streaming service led by Meg Whitman and Jeffrey Katzenberg, has released a list of 51 shows that will be available when it launches next month. Quibi plans to offer 175 original shows and 8,500 short-form episodes called “quick bites” within its first year. When... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-03-10 11:05:18 UTC ]
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A year after its sale to private equity firm MidOcean Partners, Questex's path forward continues to take shape. The global B2B media and events firm revealed Tuesday that it has acquired a handful of events and digital brands from Informa plc—a move that CEO Paul Miller says aligns with the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-05 19:51:20 UTC ]
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Over 700 attendees from publishers large and small convened in Midtown Manhattan on Wednesday for the opening of the 2019 Folio: Show—this outlet's annual industry conference for multi-platform media companies. Linda Thomas Brooks, president and CEO of MPA—the Association of Magazine Media,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-31 20:42:22 UTC ]
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Hearst UK continues to delve further into brand licensing to diversify its revenue streams, which, on Esquire, have doubled annually, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-10 18:00:59 UTC ]
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Like all publishers, Hearst is diversifying revenues to future-proof itself as print circulation is under pressure while digital advertising remains volatile. The post Hearst pushes further into brand licensing with an Esquire capsule collection appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-10 04:01:32 UTC ]
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Apple has rolled out its publisher subscription service, Apple News+, to the U.K. some six months after announcing it in the Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-01 19:00:00 UTC ]
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As with all publisher relationships with platforms, there are trade-offs to be made, depending on how far advanced publishers' subscription businesses are. The post Apple News+ launches in the UK with The Times and Hearst on board appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-09-30 18:05:44 UTC ]
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Hearst's new imprints draw on its magazines to build lifestyle and children's books, the worldwide distribution contract going to PRH Publisher Services. The post Hearst Launches Two Book Imprints, Partners with PRH on Distribution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-09-27 02:23:26 UTC ]
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For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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A bipartisan group of political publishers including Daily Caller, Mediaite, Raw Story, Alternet, Law&Crime, and the Washington Free Beacon have launched Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-21 15:26:03 UTC ]
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