Hearst Devotes Cross-Portfolio Package to Health Workers | News & Notes

Hearst Magazines salutes healthcare heroes... After securing "unprecedented access" for photographer Benedict Evans and his one-person crew, Marion Clemence Grand, to frontline healthcare workers at New York-Presbyterian Hospital on April 9th and 10th, Hearst Magazines kicked off a major print and digital initiative on Monday, honoring 17 "healthcare heroes," including doctors, nurses and paramedics in the fight against the COVID-19 pandemic. Featuring videos, transcribed interviews and portraits, the package is currently running across the websites and social media accounts of 13 Hearst Magazines brands, including Good Housekeeping, Harper's Bazaar, Esquire and Men's Health, which also devoted split-run covers of its June 2020 print issue to three of the highlighted heroes. "When the COVID crisis was at its height in New York City, we sent a quarantined photographer to two of the biggest, most central hospitals in Manhattan," wrote Hearst Magazines visual director, Sally Berman, in an Instagram post on Monday. "He stationed himself wherever it was safe to set up his simple apparatus, and we worked with the hospitals to make sure his work would not impede the administering of care." Evans added that the package will also appear in upcoming print editions of Cosmopolitan, Country Living, Elle, Esquire, Harper's Bazaar, Marie Claire, O, The Oprah Magazine, Prevention, and Women's Health. Bipartisan Congressional group calls for USPS bailout... Branding themselves... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-05-05 17:51:11 UTC ]
News tagged with: #pulitzer prize #magazine publisher #hearst

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Hearst pushes further into brand licensing with an Esquire capsule collection

Like all publishers, Hearst is diversifying revenues to future-proof itself as print circulation is under pressure while digital advertising remains volatile. The post Hearst pushes further into brand licensing with an Esquire capsule collection appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-10 04:01:32 UTC ]
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Frankfurt Notes: Spain’s New Translation Funds; Germany’s Book Prize Broadcasts

Frankfurt 2021 Guest of Honor Spain roklls out €230,000 (US$252,383) in translation funding this week, and the German Book Prize announces live streaming. The post Frankfurt Notes: Spain’s New Translation Funds; Germany’s Book Prize Broadcasts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-09 09:12:49 UTC ]
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Frankfurt’s 2019 Opening News Conference Features WIPO Chief Francis Gurry

In his keynote address at Frankfurter Buchmesse, WIPO director general Francis Gurry will contextualize IP issues for the world book publishing industry. The post Frankfurt’s 2019 Opening News Conference Features WIPO Chief Francis Gurry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-08 14:53:20 UTC ]
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The FBI’s unusual Facebook ads, and bad news on TV ratings: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 10:00:00 UTC ]
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With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
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Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election

Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations--the American Association of Advertising Agencies and... Continue reading at AdWeek

[ AdWeek | 2019-09-27 20:14:59 UTC ]
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Make Your Next Comic Book Read the Liner Notes from Outkast’s ATLIENS

If you loved Outkast back in the days of CDs, you might know something about their ATliens comic. If not, hop on over and discover this find! Continue reading at Book Riot

[ Book Riot | 2019-09-27 10:42:53 UTC ]
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Hearst Launches Two Book Imprints, Partners with PRH on Distribution

Hearst's new imprints draw on its magazines to build lifestyle and children's books, the worldwide distribution contract going to PRH Publisher Services. The post Hearst Launches Two Book Imprints, Partners with PRH on Distribution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-09-27 02:23:26 UTC ]
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Industry Notes: Jesseca Salky Opens New Agency; Wattpad Partners in Latin America

Literary Agent Jesseca Salky opens her own literary management company in New York, and Toronto's Wattpad announces a deal with Wise in Rio. The post Industry Notes: Jesseca Salky Opens New Agency; Wattpad Partners in Latin America appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-09-26 06:37:07 UTC ]
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Hearst Creates Two Book Imprints

Hearst Magazines has announced the launch of two new illustrated lifestyle book imprints, Hearst Home and Hearst Kids, which are designed to take advantage of the media company’s portfolio of brands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-26 04:00:00 UTC ]
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Industry Notes: Bologna Tours Rodari Show; Denmark’s UNSILO Signs UK’s Cambridge

The Bologna Children's Book Fair is mounting a new touring exhibition of illustrations, and Danish AI specialists at UNSILO sign Cambridge University Press. The post Industry Notes: Bologna Tours Rodari Show; Denmark’s UNSILO Signs UK’s Cambridge appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-09-23 06:30:06 UTC ]
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In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
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Industry Notes: Amy Einhorn Named Macmillan Henry Holt’s President and Publisher

The publisher of Flatiron Books now leads Macmillan's Henry Holt. And New York's Scandinavia House hosts a reception for Frankfurt Guest of Honor Norway. The post Industry Notes: Amy Einhorn Named Macmillan Henry Holt’s President and Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-09-16 19:38:39 UTC ]
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Hearst Autos Flaunts Its New Look at New York Fashion Week

Hearst Autos used an old school marketing method this week to tout its new look, with an eye-catching newsstand pop-up plopped in the middle of New York Fashion Week. Execs began rolling out Hearst Autos' new look, which is intended to "simplify" the brand, in June, said chief marketing officer... Continue reading at AdWeek

[ AdWeek | 2019-09-11 15:07:03 UTC ]
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Yellow Kite picks up Wilson guide to brain health

Yellow Kite has picked up a practical guide to long-term brain health written by psychologist and podcaster Kimberley Wilson. Continue reading at The Bookseller

[ The Bookseller | 2019-09-11 05:30:24 UTC ]
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Liz Cross departs in OUP Children's restructure

Four roles, including that of head of children’s publishing Liz Cross, have gone in a restructure of Oxford University Press’ children’s trade publishing team. Continue reading at The Bookseller

[ The Bookseller | 2019-09-09 22:49:00 UTC ]
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Endeavour scoops Woolley's book on 'next frontier of fake news'

Octopus imprint Endeavour has scooped the "gripping inside story of the next frontier of fake news" from digital propaganda expert Dr Samuel Woolley. Continue reading at The Bookseller

[ The Bookseller | 2019-09-05 10:18:03 UTC ]
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U.K. Print Media Grows Amid Brexit News Cycle

U.K. media companies from the Financial Times to The Guardian have reported growth in the last year, amid the boom of the Brexit-related news Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-09-04 16:35:32 UTC ]
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Fox News advertisers get a direct line to the Viewer-in-Chief

Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump. U.S. airlines, opposed to subsidies for foreign competitors paid by Qatar, took the same broadcast route to the... Continue reading at Advertising Age

[ Advertising Age | 2019-08-28 16:12:29 UTC ]
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Geoffrey Rush loses bid to prevent News Corp from repeating allegations

Application for injunction preventing the publisher from repeating meanings in defamatory material dismissedActor Geoffrey Rush, who was awarded $2.9m in his defamation case against Nationwide News, has lost his bid to prevent the newspaper publisher from repeating the substance of its... Continue reading at The Guardian

[ The Guardian | 2019-08-28 07:48:07 UTC ]
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