HC's Instachaaz marketing campaign

HarperCollins has launched an outdoor marketing campaign for A Sticky Note Guide to Life by cartoonist Instachaaz (Chaz Hutton). Continue reading at 'The Bookseller'

[ The Bookseller | 2016-10-27 00:00:00 UTC ]

Other Publishing stories related to: 'HC's Instachaaz marketing campaign'


Kania swaps HC for Conville & Walsh

Written By: Graeme Neill Publication Date: Mon, 25/07/2011 - 15:54 Literary agency Conville & Walsh has hired Carrie Kania, senior vice-president and publisher of HarperCollins US imprints It Books and HarperPerennial, as an agent. Speaking to the New York Observer, she said: "Moving to... Continue reading at The Bookseller

[ The Bookseller | 2011-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conville walsh #senior vice-president #york observer


HC hits digital Martin milestone

Written By: Graeme Neill Publication Date: Wed, 20/07/2011 - 14:45 HarperCollins sold more than 10,000 ebooks of George RR Martin's A Dance with Dragons last week, its biggest digital performance for a new release. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-20 00:00:00 UTC ]
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Wylie accuses HC of "punitive" behaviour

Written By: Graeme Neill Publication Date: Mon, 18/07/2011 - 15:30 Agent Andrew Wylie has accused HarperCollins of acting in an "unusually shrill and punitive" way toward authors, claiming the controversy surrounding parent company NewsCorp should lead to the publisher being examined more... Continue reading at The Bookseller

[ The Bookseller | 2011-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #accused harpercollins #unusually shrill


Orion backs Standard literacy campaign

Written By: Benedicte Page Publication Date: Tue, 12/07/2011 - 12:21 Orion Children's Books is supporting the London Evening Standard's literacy campaign Get London Reading with donations of Horrid Henry books. Volunteers to the Standard-backed scheme to help schoolchildren with their reading... Continue reading at The Bookseller

[ The Bookseller | 2011-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #london reading #volunteer reading #literacy campaign


Orion backs Evening Standard campaign with Horrid Henry

Written By: Charlotte Williams Publication Date: Fri, 08/07/2011 - 08:30 Orion Children's Books is supporting the Evening Standard Get London Reading literacy campaign, announcing plans to donate a copy of a Horrid Henry early reader book to volunteer reading mentors. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #horrid henry #evening standard #announcing plans


Library campaigners win right to judicial review over closures

Written By: Lisa Campbell Publication Date: Thu, 07/07/2011 - 15:47 read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #judicial review


Gloucestershire campaigners await judicial review hearing

Written By: Benedicte Page Publication Date: Wed, 06/07/2011 - 08:02 A court hearing to decide whether permission will be given for a judicial review to proceed against Gloucestershire library cuts is to take place in Birmingham tomorrow (Thursday 7th July). If allowed to proceed, the judicial... Continue reading at The Bookseller

[ The Bookseller | 2011-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #judicial review #library closures


Two more from One Direction for HC

Written By: Graeme Neill Publication Date: Fri, 01/07/2011 - 11:21 HarperCollins has bought another two books by "X Factor" boyband One Direction for publication this autumn. Publishing director Natalie Jerome and brand development manager Richard Haines bought world rights from Modest!... Continue reading at The Bookseller

[ The Bookseller | 2011-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #15th september


M&A Soars for Digital and Marketing Services While B-to-B Media Deals Plummet

Mergers and acquisitions in the media, information, marketing services and tech sectors in the first half of 2011 may not be matching the breakneck pace of the first half of 2010 (which rebounded 61 percent over a dismal first half 2009) but were still up 3 percent in the number of deals (to... Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing services #breakneck pace


HC hits A Song of Ice and Fire milestone

Written By: Graeme Neill Publication Date: Wed, 29/06/2011 - 09:16 HarperCollins has printed its one millionth copy of titles from George R R Martin's A Song of Ice and Fire series this year, as it announced it has sold 50,000 ebooks of the series to date. A Dance with Dragons, the fifth... Continue reading at The Bookseller

[ The Bookseller | 2011-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fire series #sky atlantic


Women's Insitute launch libraries campaign

Written By: Graeme Neill Publication Date: Tue, 28/06/2011 - 09:53 The Women's Institute has launched a Love Your Libraries campaign following a vote to support the beleaguered sector at its recent annual general meeting. It is urging members to sign up to their local library and write to... Continue reading at The Bookseller

[ The Bookseller | 2011-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries campaign #urging members #local library


Beyond 'Event' Book Marketing

How do you promote a book effectively at a time when ebooks may stay in print indefinitely, but not have a physical presence in a store? Internet book marketer FSB Associates has just launched Amplify, a marketing strategy that brings together a list of related titles and creates a Web community... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing #physical presence #marketing strategy #related titles


Waterstone's backs Evening Standard literacy campaign

Written By: Graeme Neill Publication Date: Thu, 23/06/2011 - 13:59 Waterstone's has pledged at least £10,000 to the Evening Standard's Get London Reading campaign. The bookseller has agreed to donate all profits it makes tomorrow (24th June) from the sale of children's books in its 52 stores... Continue reading at The Bookseller

[ The Bookseller | 2011-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #evening standard


Seven Ways to Monetize Marketing Services Online

“Beyond the banner” is a term that publishers have kicked around for years in terms of digital marketing opportunities. As the number of different channels grows, so does the opportunity to really go beyond the banner but it often requires a significant commitment. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
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Children's illustrators concerned over UK market

Written By: Caroline Horn Publication Date: Fri, 10/06/2011 - 08:14 An up-and-coming children's illustrator has warned that new British talent is being forced to go abroad in search of work as the UK picture book market becomes increasingly conservative. Frann Preston-Gannon, who was recently... Continue reading at The Bookseller

[ The Bookseller | 2011-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk market #british talent #recently awarded #fairy tales


Open Road Expands Marketing Team

Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing team #open road


Women's Institute will campaign for libraries

Written By: Benedicte Page Publication Date: Wed, 08/06/2011 - 15:16 The National Federation of Women's Institutes is to campaign on the issue of library closures, after voting in support of the issue at this afternoon's annual general meeting in Liverpool. Annie Mauger, chief executive of... Continue reading at The Bookseller

[ The Bookseller | 2011-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national federation #library closures #annie mauger #overwhelming majority


HC signs Transformers and Conrad deals

Written By: Charlotte Williams Publication Date: Wed, 08/06/2011 - 14:56 HarperCollins Children's Books has signed two deals, with a new trilogy from reality star Lauren Conrad, and a licensing deal for the tie-in to the new Transformers movie. Brand development manager Richard Haines signed a... Continue reading at The Bookseller

[ The Bookseller | 2011-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing deal #english-language rights #ultimate guide #activity book #29th june


HC plans a summer of love for Harriet Evans

Written By: Graeme Neill Publication Date: Fri, 03/06/2011 - 08:40 HarperCollins is giving Harriet Evans' backlist a "summery" look as it plans its biggest ever campaign for the paperback release of her latest novel later this month. Love Always will be published in paperback and ebook on 23rd... Continue reading at The Bookseller

[ The Bookseller | 2011-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harriet evans #paperback release #23rd june #greater london #27th june


WHS promises 'high profile' R&J campaign

Written By: Caroline Horn Publication Date: Fri, 03/06/2011 - 08:45 W H Smith is promising a "high profile" for the Richard & Judy's Children's Book Club this summer, something publishers have called for in the light of lacklustre sales for its launch promotion. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high profile #richard judy #book club