Viewers have long complained about the early HBO Max app’s tendency to crash, and its lack of discoverability features. There have been a number of overhauls and fixes since then. Now we know why. Turns out that HBO Max launched its apps before they were ready in order to keep up with its competitors. The app was “never intended to go global” or to suit the needs of a direct-to-consumer market, according to an interview that Sarah Lyons, HBO Max’s head of product experience, gave Protocol. The network wanted to build an audience first, and then fix the app’s flaws as the service scaled up.While Lyons admits that the early days of HBO Max were rocky, she thinks the company made the right decision. We’ve been changing out the engine of the plane while we’re flying the plane,” she said. “I do think it was the right decision to try to balance both,” said Lyons.HBO Max first released its app in May 2020, to join an already saturated streaming ecosystem that included Netflix, Hulu, Disney+, Apple TV+ and others. At the time, both HBO Go (the network’s on-demand app for cable subscribers) and HBO Now (the standalone app for cord-cutters) were still available, a fact that confused many subscribers. The network has since retired both apps.Viewers have flocked to Reddit since the app’s initial launch with complaints that spanned platforms and devices. “We’ve been trying to watch the Harry Potter movies and literally every 15 min or so we get an ERROR message and have to force close... Continue reading at 'Engadget'
[ Engadget | 2022-04-14 23:32:58 UTC ]
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Apple has recruited publishers like Conde Nast and Vox Media in its quest to create the news reader to beat all news readers.Apple has signed up several new media brands to its upcoming Apple News app, which is intended as a competitor to Flipboard and other news aggregators. As Apple gears up... Continue reading at Fast Company
[ Fast Company | 2015-09-03 00:00:00 UTC ]
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After taking down a column that ignited a new round of controversy regarding the Association of Writers & Writing Programs, Red Hen Press' Kate Gale issued an apology while AWP says it stands behind her. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-27 00:00:00 UTC ]
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Hires this year by MediaMath, one of the few large independent ad tech companies that hasn't gone public or sold, suggest that it's gearing up for change, beit an initial public offering or more aggressive growth as a still-private player.Most recently, Rich Schmaeling joined MediaMath this... Continue reading at Advertising Age
[ Advertising Age | 2015-08-27 00:00:00 UTC ]
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Before it was a TV show and video game, The Walking Dead was a comic book from publisher Image Comics. It's a great series and if you're interested in catching up on the source material for the TV show, you might be in luck. The public library app,... Continue reading at Engadget
[ Engadget | 2015-08-26 00:00:00 UTC ]
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Developments with in-car apps offer future opportunities for news publishers, but visual-heavy media must find a way to compete until hands-free cars are available. After online, then mobile, and now watches and other wearables, could cars be ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-25 00:00:00 UTC ]
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Faber and Touchpress have launched a ‘groundbreaking’ new app, Arcadia, to explore the future of digital reading after ebooks. Bestselling novelist Iain Pears has conceived his new work, Arcadia, to be read as an app. The novel was written using specially-commissioned software and developed... Continue reading at The Bookseller
[ The Bookseller | 2015-08-22 00:00:00 UTC ]
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This week in children's apps, an interactive story book encourages vocabulary building. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-19 00:00:00 UTC ]
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Although rooted in books and publishing, Max Porter has gone against the grain at almost every opportunity with his début book, Grief is the Thing with Feathers (Faber, £10). Continue reading at The Bookseller
[ The Bookseller | 2015-08-15 00:00:00 UTC ]
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Publishers are not doing enough to adapt to the mobile era. The biggest mistake, Breaking News gm Cory Bergman says, is not investing enough in mobile talent -- and not allowing for the inevitable mistakes in trying to figure out what works. Instead, there's a propensity for publishers to... Continue reading at Digiday
[ Digiday | 2015-08-14 00:00:00 UTC ]
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If you're already annoyed with the autoplay video ads in your Facebook timeline, you might want to brace yourself. The social network is opening up that advertising tech to outside apps, or more specifically, to publishers who leverage Menlo Park's... Continue reading at Engadget
[ Engadget | 2015-08-12 00:00:00 UTC ]
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Facebook is working on a stand-alone mobile news application that seems to be part of its Facebook for Business initiative. This product, which sounds similar to Twitter, seems to be different from Facebook for Work, an initiative that wa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-12 00:00:00 UTC ]
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App that would allow publishers to highlight and push news events to Facebook users is said to be in alpha-stage testingFacebook could be preparing to take on Twitter at its own game, with a standalone news application for mobile phones.The product, which is reportedly in “alpha” stage testing... Continue reading at The Guardian
[ The Guardian | 2015-08-12 00:00:00 UTC ]
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Max Lucado draws a parallel between modern hardships and the Israelite's arduous journey to the Promised Land. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-05 00:00:00 UTC ]
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In the past making money from a mobile app has usually involved signing up to an advertisement network and allowing the app to display banner ads. The problem with this is that it doesn't make for a particularly good user experience and may actually turn people off using the app. For some time... Continue reading at Betanews
[ Betanews | 2015-08-04 00:00:00 UTC ]
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HarperCollins UK has teamed up with George R R Martin and digital product studio Reason to produce a new Game of Thrones app. Released today (30th July), the free app is designed as a "bridge product" for fans of the TV series who have not yet read the books. The app asks users where they are... Continue reading at The Bookseller
[ The Bookseller | 2015-07-30 00:00:00 UTC ]
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Yahoo unveiled a live video texting app Wednesday that could boost the company's mobile presence and help it compete against Apple and Facebook. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-30 00:00:00 UTC ]
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None of the controversies surrounding the publication of Harper Lee's long-lost novel, "Go Set a Watchman," has caused more debate than its depiction of the beloved lawyer Atticus Finch as a cranky segregationist vehemently opposed to civil rights. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-24 00:00:00 UTC ]
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Twit or Miss game kicks off digital strategy to bring Dahl’s characters to young fans, in tandem with the writer’s centenary celebrations next yearOne of the most dysfunctional couples in the history of children’s fiction, The Twits, are starring in a new children’s game for smartphones and... Continue reading at The Guardian
[ The Guardian | 2015-07-23 00:00:00 UTC ]
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A scheme involving the White House, libraries and publishers will let children from cash-strapped families read free ebooksWhile the UK quibbles over library ebook lending, American publishers are teaming up with charities and libraries to give away thousands of ebooks to low-income students.... Continue reading at The Guardian
[ The Guardian | 2015-07-20 00:00:00 UTC ]
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Publishers trying to make heads or tails of Facebook video can learn a thing or two from food sites. Two of the most popular Facebook video publishers cover food: BuzzFeed food got 390 million Facebook video views in June, while video network Tastemade's output was watched 165 million views... Continue reading at Digiday
[ Digiday | 2015-07-20 00:00:00 UTC ]
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