Has Social Media Made Search-Driven Publishing Less Relevant?

The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000 freelancers who produce secondary content on sites like Yahoo Sports and OMG, but advertisers say they haven’t heard about it in more than a year. Meanwhile, AOL’s Seed project is essentially in limbo. In fact, visitors to Seed.com are currently greeted with the message "We are in the process of reformatting Seed.com and new assignments are currently on hold." In a statement, AOL said it has reduced the number of Seed freelancers “as we evaluate how best to integrate its strengths within [the company].” And then there’s Demand Media, which pioneered the practice of churning out thousands of articles based on Google search data. Last week, three of Demand’s founders exited, a year after its underwhelming IPO. Its signature property, eHow.com, is still massive (around 50 million unique users) but has lost about 10 million users since Google adjusted its algorithm to weed out low-quality content. Demand has very publicly pivoted to celebrity-centric content and splashier design to attract advertisers. Typef.com, a site built around Tyra Banks, is just building its audience, while Livestrong.com, a health site backed by Lance Armstrong, has seen traffic climb by 19 percent over the past... Continue reading at 'AdWeek'

[ AdWeek | 2012-02-06 00:00:00 UTC ]
News tagged with: #necessarily viewed #selling point #horizon media #founders left #team monitors #fans react #specific characters #smart strategy

Other Publishing stories related to: 'Has Social Media Made Search-Driven Publishing Less Relevant?'


Publishers urged to follow Compass' lead

Written By: Charlotte Williams Publication Date: Mon, 04/07/2011 - 08:36 Pan Macmillan will be offering "enhanced rates" on the titles it publishes under its new digital-only imprint, with agents welcoming the initiative and urging publishers to pursue similar projects. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-04 00:00:00 UTC ]
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Global Publishing: Staying Put

With the global economy still struggling to get on a solid footing in 2010, the world’s largest publishers had a mixed performance in the year, although the majority of companies managed to post sales gains in the year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-07-01 00:00:00 UTC ]
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Moffly Media To Launch New Regional Title

Moffly Media, a regional publisher serving Fairfield County, CT, is launching a new publication called Fairfield Living in November 2011. Set to be a paid publication, the circulation at time of launch is expected to be 6,500. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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Media Decoder: Lawrence Steps Down as Norton's Editor In Chief

The longtime editor said that the coming of ebooks played a role in his decision. Continue reading at The New York Times

[ The New York Times | 2011-06-30 00:00:00 UTC ]
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Google Analytics Adds Social Engagement Tracking

On the heels of Google's two social media announcements—its +1 buttons and more recent Google+—the company has just announced the ability to track social engagement and activity in its Analytics package. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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M&A Soars for Digital and Marketing Services While B-to-B Media Deals Plummet

Mergers and acquisitions in the media, information, marketing services and tech sectors in the first half of 2011 may not be matching the breakneck pace of the first half of 2010 (which rebounded 61 percent over a dismal first half 2009) but were still up 3 percent in the number of deals (to... Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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Harvill Secker to publish death row lawyer memoir

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[ The Bookseller | 2011-06-30 00:00:00 UTC ]
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Marie Claire publisher claims new technology boosts newsletter subs 60% in a year

IPC Media claims its email marketing has been "revolutionised" by a new technology platform that has led newsletter subscriptions to increase almost 60% in a single year. Continue reading at Media Week

[ Media Week | 2011-06-30 00:00:00 UTC ]
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Faber to publish Jarvis Cocker's lyrics

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[ The Bookseller | 2011-06-30 00:00:00 UTC ]
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Media Decoder: The Question 'Who Is Herman Cain?' Soon To Be A Book

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[ The New York Times | 2011-06-29 00:00:00 UTC ]
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Obama's agents move into e-publishing

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[ The Bookseller | 2011-06-29 00:00:00 UTC ]
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Publishing Vet Opens Oakland-based Speakers Bureau

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[ Publishers Weekly | 2011-06-28 00:00:00 UTC ]
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Media Decoder: Using E-Books to Sell More Print Versions

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[ The New York Times | 2011-06-27 00:00:00 UTC ]
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American Media, Inc. Buys OK! Magazine

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[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
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Vintage Publishing launches Nigella ebooks

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[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Cox dubs agents who publish "foxes in hen house"

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[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Boris to celebrate the people who made London

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[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Social enterprise group buys Garforth indie

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[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Makinson confident as publishers face digital "flux"

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[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Ladybird to publish Hello Kitty

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[ The Bookseller | 2011-06-21 00:00:00 UTC ]
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