Magazine offering one free story per month in attempt to boost subs. The post Harper’s Dips Its Toes into Metered Content…Gently appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-07-22 00:00:00 UTC ]
Outbrain, Taboola and Revcontent have launched new products aimed at premium publishers in the past three months. The post Content recommendation networks look for a second act appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-23 00:00:00 UTC ]
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#premium publishers
Content is a robust piece of both Net-a-Porter’s marketing and merchandising strategies: The company employs 70 people on its editorial team, and it publishes six issues of Porter’s print edition per year, which have featured celebrity cover stars like Viola Davis, Penelope Cruz and Bella... Continue reading at Digiday
[ Digiday | 2018-04-23 00:00:00 UTC ]
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#editorial team
#merchandising strategies
#print appeared
The Broadway producers of an adaptation of To Kill A Mockingbird are counter-suing the Harper Lee estate, which last month brought a suit against them arguing the script differed too much from Lee's original book. Continue reading at The Bookseller
[ The Bookseller | 2018-04-19 00:00:00 UTC ]
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#original book
#broadway producers
Jennifer Egan, Benjamin Myers and Paul Lynch are among the authors shortlisted for the £25,000 Walter Scott Prize for Historical Fiction. Continue reading at The Bookseller
[ The Bookseller | 2018-04-18 00:00:00 UTC ]
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#historical fiction
#authors shortlisted
#paul lynch
#benjamin myers
#jennifer egan
New suit claims Aaron Sorkin adaptation may have to be scrapped over alleged differences between the play and novel, as producers offer to stage disputed work at federal courtIn a courtroom drama worthy of the novel itself, producers of the first Broadway adaptation of Harper Lee’s To Kill a... Continue reading at The Guardian
[ The Guardian | 2018-04-17 00:00:00 UTC ]
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#race relations
#broadway adaptation
#broadway producers
In a joint venture with Mignon Fogarty, better known to her fans as Grammar Girl, Macmillan is producing the QDT podcast network, as well as a series of Quick and Dirty Tips books by Fogarty. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-13 00:00:00 UTC ]
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#joint venture
#boost sales
HarperCollins has scooped world rights to Kassandra Montag’s After the Flood, a “riveting saga about a mother, her daughters, and their struggle to survive”. Continue reading at The Bookseller
[ The Bookseller | 2018-04-12 00:00:00 UTC ]
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HarperCollins has fought off seven publishers at auction to win world rights to world heavyweight champion Anthony Joshua’s memoir, Fight. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
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Over half of U.S. and European publishers surveyed by Digiday said brand-safety concerns don't affect their ability to monetize quality journalism. The post Digiday Research: Brand-safety concerns haven’t made it harder to monetize content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-06 00:00:00 UTC ]
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#monetize content
#digiday research
A top AT&T Inc. executive was questioned Thursday about past emails critical of content providers selling programming to online distributors as the government argued that the telecommunications giant should not be allowed to purchase Time Warner Inc. In the third week of an antitrust suit to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-06 00:00:00 UTC ]
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#antitrust suit
Cigar Aficionado, New York magazine and Allrecipes on the ways they developed new business with existing assets. The post How 3 Publishers Grew Revenue By Repurposing Content appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
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#york magazine
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The biggest U.S. antitrust case of this century kicked into high gear on Thursday as a government lawyer warned that AT&T Inc. wants to buy media giant Time Warner Inc. to “weaponize” its must-have content — a move that would raise prices for consumers and hinder innovation. “Time Warner... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-23 00:00:00 UTC ]
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#time warner
#raise prices
#high gear
#antitrust case
#antitrust trial
Former journalist Jane Harper has become one of the world's leading mystery writers with her "Aaron Falk" mysteries set in distant corners of Australia. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2018-03-16 00:00:00 UTC ]
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The estate of Harper Lee is reportedly suing the producers of a much-anticipated Broadway adaptation of To Kill a Mockingbird. Continue reading at The Bookseller
[ The Bookseller | 2018-03-16 00:00:00 UTC ]
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#harper lee
Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app.Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover section for professional media partners such as BuzzFeed, Hearst,... Continue reading at Advertising Age
[ Advertising Age | 2018-03-09 00:00:00 UTC ]
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#nbc universal
#discover publishers
With China as the country of honor at the Bologna Children’s Book Fair this March, a citywide program to celebrate Chinese arts and culture, as well as top authors and illustrators, is already in motion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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#top authors
#book fair
#content creators
#bologna children
Hearst Magazines Digital Media and Us Weekly on why success in branded content depends on more than great creative. The post As Branded Content Moves to the Forefront, Trust and Accountability Remain Key appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
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A court in Alabama unsealed the will of Harper Lee, and the result raises questions about the fate of the estate of the author of “To Kill A Mockingbird.” The New York Times sued to have the document made public. Generally a will would have been part of the public record. Lee's will had been... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-01 00:00:00 UTC ]
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#raises questions
#harper lee
The European Commission published new guidelines for social networks today and among them is a request for these sites to remove reported terrorist content within one hour. In 2016, the Commission called for Facebook, Twitter, YouTube and Microsoft t... Continue reading at Engadget
[ Engadget | 2018-03-01 00:00:00 UTC ]
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Declining organic reach and increasingly demanding marketers have compelled publishers to spend more on branded-content distribution on Facebook. The post Declining Facebook reach squeezes publishers’ branded-content business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-22 00:00:00 UTC ]
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