Harlequin Introduces Larger Mass Market Paperback

Harlequin is introducing a new size for its mass market paperbacks, the Mass Market Paperback Max. All Max titles will have a larger trim size than standard mass market and premium mass market formats, and will be priced at $9.99. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]

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Amazon Keeps Firm Grip on E-book Market, Even as the Format Loses Market Share

With sales of ebooks slipping and print books enjoying a mild rebound, ebooks’ share of consumer spending on books has declined over the past two years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
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Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share

When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age

[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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Macmillan Marketing VP’s Election Post Stirs Anger

In response to president-elect Donald Trump’s win on Election Day, Mariel Dawson, VP of marketing at Macmillan Children’s Publishing Group, posted a pro-Trump graphic on a personal account, raising concerns of bias among Macmillan authors and readers and prompting a response from the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
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Have you purchased a weirdly low-quality paperback book lately? This may be why.

I work as the bookstore manager for a bookstore in the Hudson Valley and one of the things that means is that I handle not only the ordering of most of our books, but the unboxing of them as well. I get to put hands (or at least eyes) on basically every book that comes […] Continue reading at Literrary Hub

[ Literrary Hub | 2024-10-24 14:25:11 UTC ]
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Brazilian Publishers Set Sights on Global Market at Frankfurt Book Fair

Brazil's publishers this year are proud of their editorial maturity and their investment in international activities, with 38 publishers at Brazil's Frankfurt Book Fair stand. The post Brazilian Publishers Set Sights on Global Market at Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-17 08:56:47 UTC ]
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Frankfurt Book Fair: FEP’s Data ‘Story’ of the European Book Market

The ‘story’ being told by FEP book industry data, says Enrico Turrin, shows a stable, post-pandemic book market across Europe. By Brianna Robles | @breesharraine uring the opening day (October 16) of the Frankfurt Book Fair, the Federation of European Publishers (FEP) presented key data about... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-17 07:37:57 UTC ]
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Amazon's new Kindle Paperwhite reader has a larger screen and faster page turns

Amazon's latest version of its popular Kindle Paperwhite has arrived, marking the sixth iteration if you're keeping score at home. The new model is the thinnest Paperwhite yet and has a refreshed 7-inch screen that's a touch larger than the previous model's 6.8-inch display. It also has the... Continue reading at Engadget

[ Engadget | 2024-10-16 13:00:50 UTC ]
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Nielsen BookData Releases Book Sales Data on Several Markets

January to August, Nielsen BookData and GfK Entertainment report on fiction and nonfiction sales 'in many regions.' The post Nielsen BookData Releases Book Sales Data on Several Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-15 14:26:13 UTC ]
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A Look at Crime and Mystery in the Philippines’ Book Market

Organizers of Frankfurt’s 2025 Guest of Honor Philippines program describe crime and mystery writing in the Philippine market. Sponsored. Publishing Perspectives Staff Report ‘More Than Solving a Mystery’ hile much of the book world is focused on the upcoming 76th edition of Frankfurter... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-04 12:00:59 UTC ]
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New Hardcover and Paperback Books On Sale Today for 50% Off for Amazon Prime Members

These new hardcovers and paperbacks are on sale for 50% off or more as Prime Day Early Deals. Continue reading at Book Riot

[ Book Riot | 2024-10-01 15:02:37 UTC ]
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Witchcraft! Ross Gay! Sonic Youth! Bryan Washington! 27 new books out in paperback this October.

October, astonishingly, is here already, bringing with it cooler weather, fiery and fading leaves, meditations on the passage of time and death as change, and, of course, spooky season. And, of course again, new books to read, including paperback editions of exciting tomes (some appropriately... Continue reading at Literrary Hub

[ Literrary Hub | 2024-10-01 08:53:49 UTC ]
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CALIBA Booksellers Discuss Marketing and Inventory Management

At the September 17–18 California Independent Booksellers Alliance meeting in Pasadena, members looked for effective ways to capture sales, promote their stores online and in person, and communicate with publishers and distributors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
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The need to address transparency in content marketing today

Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on... Continue reading at Fast Company

[ Fast Company | 2024-09-17 16:24:38 UTC ]
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Nine executives’ bonuses take a hit as profits plummet 31% in soft ad market

Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian

[ The Guardian | 2024-08-28 06:35:43 UTC ]
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Prince Harry’s ‘Spare’ Comes Out in Paperback This October

Penguin Random House has announced the forthcoming paperback edition of the Duke of Sussex’s memoir, which will be released in the U.S. on October 22. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-26 04:00:00 UTC ]
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PW Close-Up: Introducing Mad Cave's Newest Imprint, Nakama Press

Mad Cave Studios, now celebrating 10 years, continues to expand its wide-ranging library of graphic novels and comics. Nakama Press is a new imprint focused on manga and other international offshoots of the art form, including manhwa, manfra, and manhua. Allison Pond, director of marketing for... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-25 04:00:00 UTC ]
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St. Martin’s Press Responds to Marketing Controversy

Amid a months-long dispute with influencers, many of whom have vowed not to promote St. Martin's Press titles until their concerns are addressed, SMP on Friday released a brief statement condemning "racism in all its forms" and saying it remains committed to "publishing a wide variety of books... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-19 04:00:00 UTC ]
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Leigh Marchant Joins HBG as Chief Marketing Officer

Marchant, who was previously director of marketing, strategy, and engagement at the Random House Group, will join Hachette Book Group on September 23. She succeeds Wibke Grutjen, who departed HBG this month to join Simon & Schuster. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
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The Best Paperback Releases of August

Top up your beach tote, register for the "Authors for Harris" virtual fundraiser, and dig into the changing definition of thrillers. Continue reading at Book Riot

[ Book Riot | 2024-08-09 20:26:04 UTC ]
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