Hamnet summer campaign employs 'living billboard'

The marketing and publicity team behind Maggie O'Farrell's Hamnet (Tinder Press) have unfurled a living billboard in south London, as part of their summer reading campaign. Continue reading at 'The Bookseller'

[ The Bookseller | 2021-08-17 10:34:54 UTC ]
News tagged with: #publicity team #shamnettinder press #south london

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What It’s Like to Live Through a Rupture in History

“Free,” by Lea Ypi, is a memoir about growing up in Albania amid the fall of communism. Continue reading at The New York Times

[ The New York Times | 2022-01-18 10:00:04 UTC ]
More news stories like this | News stories tagged with: #lea ypi #memoir


Join the #FReadom Letter Writing Campaign to Combat Censorship!

The #FReadom campaign is asking you to write your school board with provided templates to support school libraries and access to information. Continue reading at Book Riot

[ Book Riot | 2022-01-04 11:39:00 UTC ]
More news stories like this | News stories tagged with: #combat censorship #school board #libraries


Organisers urged to keep literary festivals hybrid in new campaign

More than 50 signatories, including Bonnier Books UK c.e.o. Perminder Mann and the Society of Authors, have urged literary festival organisers to keep festivals hybrid as part of a new campaign.  Continue reading at The Bookseller

[ The Bookseller | 2021-12-10 07:38:14 UTC ]
More news stories like this | News stories tagged with: #perminder mann #festivals hybrid #literary festival #bonnier


The story of one New York girl and the precarious lives of the poor

Reporter Andrea Elliott spent eight years following Dasani and her struggling family. Continue reading at The Washington Post

[ The Washington Post | 2021-12-03 13:00:00 UTC ]
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Better Living Through Book Reading

Over its 125 year history, the advertisements in the Book Review occasionally held out the promise of self-improvement. Continue reading at The New York Times

[ The New York Times | 2021-11-24 21:23:48 UTC ]
More news stories like this | News stories tagged with: #book reading #book review


Future of TV Briefing: How the TV ad measurement landscape has changed since summer

The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday

[ Digiday | 2021-11-24 05:01:00 UTC ]
More news stories like this | News stories tagged with: #summer appeared #nielsen


Publishers Collaborate on Holiday Marketing Campaign

Workman Publishing Co., Abrams Books, Bloomsbury Publishing, Candlewick Press, Chronicle Books, and Sourcebooks have partnered on Shop Local Forever, a consumer-focused marketing campaign to promote holiday book sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
More news stories like this | News stories tagged with: #workman publishing #abrams books #bloomsbury publishing #candlewick press #chronicle books #bloomsbury


PRH launches global campaign marking 120 years of Peter Rabbit

Penguin Random House Children's is to launch a programme of commemorative publishing next year, in celebration of the 120th anniversary of Beatrix Potter's The Tale of Peter Rabbit.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-11 17:06:39 UTC ]
More news stories like this | News stories tagged with: #peter rabbit #beatrix potter #penguin random house


Cocker and Hadley headline Vintage 2022 Spring and Summer Preview

Jarvis Cocker, Julian Barnes and the founders of the Everyday Racism project Naomi and Natalie Evans were among those headlining the Vintage 2022 Spring and Summer Preview.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-11 13:25:30 UTC ]
More news stories like this | News stories tagged with: #julian barnes


Pop-Up Magazine Publisher Chas Edwards on the return to live stage shows

Sponsors Mailchimp, The Botanist Islay Dry Gin and Density help send the beloved “live magazine” back on the road. Continue reading at Advertising Age

[ Advertising Age | 2021-11-10 10:15:00 UTC ]
More news stories like this | News stories tagged with: #magazine publisher


Quercus reveals UK tour and campaign for Emily Ratajkowski’s 'My Body'

Quercus has unveiled the UK press tour and “unmissable publicity and marketing campaign” for Emily Ratajkowski’s debut My Body.   Continue reading at The Bookseller

[ The Bookseller | 2021-11-09 11:59:42 UTC ]
More news stories like this | News stories tagged with: #marketing campaign #emily ratajkowski


Paul McCartney's The Lyrics backed by bus adverts, live events and media blitz

The publicity and marketing campaign for Paul McCartney’s The Lyrics (Allen Lane) has featured in a major advertising campaign, including 100 bus adverts running across London, Manchester and Liverpool. Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 19:32:40 UTC ]
More news stories like this | News stories tagged with: #paul mccartney #live events #media blitz


Living in a Booktopia: Nash reveals how his retail start-up grew to defy Amazon

Booktopia co-founder and c.e.o. Tony Nash, who will be interviewed as part of this year’s FutureBook Conference, discusses how he spotted a gap in the online retail marketplace, and helped Australian publishers resist Amazon. Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 10:37:03 UTC ]
More news stories like this | News stories tagged with: #defy amazon #futurebook conference


Experimenting with hydrogen bombs, the U.S. blew lives apart

The tests were devastating for residents of the Marshall Islands, Walter Pincus writes. Continue reading at The Washington Post

[ The Washington Post | 2021-11-05 12:00:00 UTC ]
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Artwork for Ai Weiwei’s memoir broadcast across Piccadilly Circus billboard

Artwork has been displayed on the largest billboard in Europe, at Piccadilly Circus, as part of the campaign for Ai Weiwei’s 1,000 Years of Joys and Sorrows (Bodley Head). Continue reading at The Bookseller

[ The Bookseller | 2021-11-02 09:01:47 UTC ]
More news stories like this | News stories tagged with: #ai weiwei #memoir


Springer Nature campaign highlights climate research ahead of COP26

Springer Nature has launched a campaign to highlight the importance of research in identifying climate solutions ahead of the UN Climate Conference, known as COP26, which begins on 31st October. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 10:06:25 UTC ]
More news stories like this | News stories tagged with: #31st october #springer nature


Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
More news stories like this | News stories tagged with: #reading agency #reluctant readers


Frankfurter Buchmesse 2021: ‘What Do We Want To Do With Our Lives?’

At the opening press conference for the 73rd Frankfurt Book Fair, organizers said that this special edition of the world's largest publishing trade show is a testament to the industry. The post Frankfurter Buchmesse 2021: ‘What Do We Want To Do With Our Lives?’ appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-10-19 14:26:01 UTC ]
More news stories like this | News stories tagged with: #special edition #frankfurter buchmesse


Ally taps DC universe in new campaign supporting diverse comic book creators

This is part of a broader marketing effort by the online financial company that includes its first foray into TikTok.  Continue reading at Advertising Age

[ Advertising Age | 2021-10-16 17:30:00 UTC ]
More news stories like this | News stories tagged with: #comic book


Are Jewish ghosts more valued than Jewish lives?

Even as past victims are honored, hatred for Jews has become “normal,” Dara Horn writes. Continue reading at The Washington Post

[ The Washington Post | 2021-10-15 12:00:00 UTC ]
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