Guess Who’s Going to Buy You? That’s Right…Your Advertiser

Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their advertisers, Penn National Gaming (owner of the Tropicana), for $450 million. A few years ago something like this would be considered an anomaly. Today, odds […] Continue reading at 'Publishing Executive'

[ Publishing Executive | 2020-02-14 19:59:30 UTC ]
News tagged with: #$450 million #print publication

Other Publishing stories related to: 'Guess Who’s Going to Buy You? That’s Right…Your Advertiser'


ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs

When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek

[ AdWeek | 2023-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content


Why advertising’s DEI movement has a global blindspot

Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network As the digital media industry has dedicated itself to more diverse, equitable and inclusive (DEI) practices, newsrooms have diversified their staffs and advertisers have followed suit, aiming to... Continue reading at Digiday

[ Digiday | 2023-03-02 15:43:20 UTC ]
More news stories like this | News stories tagged with: #business development #ad dollars #digital media


Should You Buy That? A Kindle Scribe Review

Our Kindle Scribe review goes over pros and cons of the device, what customers say, its standout features, and more!- Jessica Pryde Continue reading at Book Riot

[ Book Riot | 2023-03-02 11:36:00 UTC ]
More news stories like this | News stories tagged with: #kindle


Who will buy this little Welsh bookshop, which comes complete with hundreds of books?

Attention book lovers yearning to get out of Dodge: a down-on-its-luck bookstore in the Welsh mining town of Blaenavon (population 6,055) is headed to (online) auction next week, with bidding to open at the low low price of £72,000. Sure, it needs some work. But it comes with all the books, and... Continue reading at Literrary Hub

[ Literrary Hub | 2023-03-01 15:27:18 UTC ]
More news stories like this | News stories tagged with: #online auction #bookstore


Regnery Publishing Buys ISI Books

As part of its effort to deepen its backlist, the Washington, D.C.–based conservative publisher has acquired the ISI Books imprint from the Intercollegiate Studies Institute, a conservative higher education nonprofit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books imprint


Can You Guess the Sci-Fi Book Based On Its 1-Star Reviews?

"I hope you like calendars that you never understand" and "Dull soup": can you match the sci-fi novel to its 1-star reviews? Continue reading at Book Riot

[ Book Riot | 2023-02-21 11:37:00 UTC ]
More news stories like this | News stories tagged with: #1-star reviews #book based


NBCU Courts Smaller, Performance-Focused Advertisers at One23 Ad-Tech Event

NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek

[ AdWeek | 2023-02-08 20:00:00 UTC ]
More news stories like this | News stories tagged with: #performance marketing #told adweek #publisher announced


3 Super Bowl Advertisers Winning the Digital Content Game

Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek

[ AdWeek | 2023-02-08 19:41:19 UTC ]
More news stories like this | News stories tagged with: #football season #digital content


Twitter is reportedly struggling to break even as advertisers continue to flee

Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget

[ Engadget | 2023-01-18 18:54:25 UTC ]
More news stories like this | News stories tagged with: #ad business #paying $1 #usa today #conde nast


CJK Group Buys Allen Press

The CJK Group continues to add more printing and publishing services companies to its portfolio with its acquisition of the assets of Allen Press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing services


UTA Buys Fletcher & Company

The Hollywood talent agency is further expanding its presence in book publishing with the acquisition of the independent literary agency Fletcher & Co. After buying U.K.-based agency Curtis Brown in June 2022, the acquisition will see UTA add 12 full-time staffers to its publishing division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-04 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing division #literary agency #book publishing


The Morning After: Apple has ‘fully resumed’ advertising on Twitter, according to Elon Musk

According to Elon Musk, Apple has “fully resumed” advertising on Twitter. The billionaire made the comment during a Twitter Spaces conversation he broadcast from his private plane on Saturday evening. On November 28th, Musk claimed Apple had “mostly stopped advertising on Twitter” and threatened... Continue reading at Engadget

[ Engadget | 2022-12-05 12:15:07 UTC ]
More news stories like this | News stories tagged with: #charging case #launch event #formally announce #engadget podcast #viable alternative #kindle scribe #hive social #kindle


Hachette UK Buys Welbeck Publishing Group

U.K.-based Welbeck Publishing was formed in 2019 by publishing veterans Mark Smith, whose credits include cofounding and serving as CEO of Quercus Books, and Marcus Leaver, one-time CEO of Sterling Publishing and Quarto Group. Sales in 2022 are expected to top £25million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-05 05:00:00 UTC ]
More news stories like this | News stories tagged with: #quercus books #marcus leaver #sterling publishing #quarto group #quarto


Publishers are adapting advertising strategies for a privacy-first world

Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday

[ Digiday | 2022-11-29 15:18:30 UTC ]
More news stories like this | News stories tagged with: #third-party cookies #complete picture #digital publishing


Best Buy’s best Cyber Monday deals: Laptops, TVs, tablets and more

Cyber Monday is in full effect, and the deals are hopping. If you haven’t already started your shopping, now’s the time—wait even just a little too long and you could miss out on fantastic discounts. Stock can and does run out early, as Best Buy warns in its Black Friday FAQ. Many of... Continue reading at PC World

[ PC World | 2022-11-28 10:05:00 UTC ]
More news stories like this | News stories tagged with: #music control #streaming device #deep discount #oled set #full range #tricky part #solid products #specific periods #product categories #physical locations #consumer electronics #trust deliveries #arrive safely #order online #kindle


Best Buy’s best Black Friday deals: Laptops, TVs, tablets and more

Black Friday is here at last, and the deals are hopping. If you haven’t already started your shopping, now’s the time—wait even just a little too long and you could miss out on fantastic discounts. Stock can and does run out early, as Best Buy warns in its Black Friday FAQ. Many of today’s... Continue reading at PC World

[ PC World | 2022-11-25 10:05:00 UTC ]
More news stories like this | News stories tagged with: #streaming device #deep discount #oled set #full range #tricky part #solid products #specific periods #product categories #physical locations #consumer electronics #trust deliveries #arrive safely #order online #strictly speaking #official day #kindle


QUIZ: Guess the Graphic Novel Based on the First Lines

How well can you remember graphic novels from their words, not their art? See if you can match these famous comics to their opening lines! Continue reading at Book Riot

[ Book Riot | 2022-11-24 11:31:00 UTC ]
More news stories like this | News stories tagged with: #graphic novel


Best Buy’s best Black Friday deals: Laptops, TVs, Apple gear, and more

Black Friday is just one day away, but the deals have already begun reaching their peak. You don’t need to wait to make your purchases—in fact, if you do, you run the risk of missing out on fantastic discounts. Stock can run out early, as Best Buy warns in its Black Friday FAQ. Many of... Continue reading at PC World

[ PC World | 2022-11-24 09:59:00 UTC ]
More news stories like this | News stories tagged with: #deep discount #oled set #full range #tricky part #solid products #product category #specific periods #product categories #physical locations #consumer electronics #trust deliveries #arrive safely #order online #strictly speaking #started earlier #kindle


I beg you, don’t buy a novelty notebook for the book lover in your life this holiday season.*

Seriously. They already have too many. They also have too many totes, “old book” candles, library card socks, custom bookmarks, LED book lights. Any number of these is basically too many, except the totes, which don’t count because usually they’re free. I know, this isn’t what you’ve been told.... Continue reading at Literrary Hub

[ Literrary Hub | 2022-11-21 17:03:41 UTC ]
More news stories like this | News stories tagged with: #holiday season #book lover


Two-thirds of UK’s biggest advertisers to cut television spend

Traditional TV shunned in favour of digital media and last-minute promotional campaignsMore than two-thirds of the UK’s biggest advertisers intend to cut back spending on traditional TV next year, as the recession fuels a shift to digital media and last-minute bursts of promotion.A survey of 59... Continue reading at The Guardian

[ The Guardian | 2022-11-21 00:01:39 UTC ]
More news stories like this | News stories tagged with: #biggest advertisers #traditional tv #digital media