If "Gossip Girl" premiered today, it would be a digital-video series, according to Dawn Ostroff, former president of entertainment at The CW Television Network, which aired the teenage melodrama for six seasons starting in 2007.Speaking at the Interactive Advertising Bureau's annual conference Monday, Ms. Ostroff, now president of Conde Nast Entertainment, said digital video would allow the show's creators to dive deeper into the show's many characters with short videos that accompany the episodes. She even likened it to a video game, where viewers have control over their experience.Ms. Ostroff helped introduce and lead the CW network in 2006. Lately, however, digital video has become a far more urgent topic for her. As president of Conde Nast Entertainment since 2011, she oversees the video content for many of the magazines Conde Nast publishes, including Vogue, Vanity Fair, Glamour, GQ and Wired. This year alone, she said, Conde Nast Entertainment has introduced more than 100 digital-video series. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-30 00:00:00 UTC ]
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Company magazine is to cease print publication. Its owner, Hearst Magazines, is to turn it into a digital-only publication from October 2014.The final print issue of the monthly magazine, which was launched in 1978, will go on sale on 5 September. Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-08-13 00:00:00 UTC ]
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The Delta Faucet Company has launched a new, cross-platform marketing campaign called HappiMess. In addition to airing on network television and cable programming, and appearing in Southern Living, HGTV, and Real Simple magazines, HappiMess' campaign will have a heavy digital presence.... Continue reading at AdWeek
[ AdWeek | 2014-08-12 00:00:00 UTC ]
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#user-generated content
In a statement about its dispute with publisher Hachette, Amazon cited '1984' author George Orwell – while failing to understand the author's words, critics charged. Meanwhile, Amazon appears to be entering into a dispute with Disney. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-12 00:00:00 UTC ]
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Will Newsquest adopt the same editorial titles (with different pay rates)?Gannett, the largest US newspaper publisher, has created new job titles for editorial staff along with revised descriptions of their duties, as Jim Romenesko reveals.He cites a series of job titles now on offer at one of... Continue reading at The Guardian
[ The Guardian | 2014-08-11 00:00:00 UTC ]
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Speaking with a wide variety of publishers at the San Diego Comic-Con revealed different reactions to DRM-free comics, in-app purchasing, storytelling and more as the industry adapts to Amazon's acquisition of Comixology. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-11 00:00:00 UTC ]
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The book, 'The Ice Dragon,' appears to be set in the 'Game of Thrones' fictional universe. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-06 00:00:00 UTC ]
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Gannett Co., the owner of USA Today, will split into two publicly traded companies, one focused on broadcasting and digital businesses and the other on publishing, it said today, following the trend that has swept the media business.Signaling its interest in digital investment, the company also... Continue reading at Advertising Age
[ Advertising Age | 2014-08-05 00:00:00 UTC ]
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Media giant to create two companies, one of which will focus on broadcasting and digital content and the other on publishingGannett, the publisher of USA Today, is to take full ownership of the auto website Cars.com and spin off its publishing assets into a publicly traded company as it focuses... Continue reading at The Guardian
[ The Guardian | 2014-08-05 00:00:00 UTC ]
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Second-quarter advertising revenue at Time Inc., the nation's largest magazine publisher, increased 3% compared to the second quarter of 2013, the company said Tuesday in its first quarterly earnings announcement since spinning off from Time Warner in June. Growth was driven partly by a 12%... Continue reading at Advertising Age
[ Advertising Age | 2014-08-05 00:00:00 UTC ]
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Advertising technologies such as real-time bidding and automated auctions are driving digital revenue downward at Meredith Corp.'s National Media Group, which includes the company's magazines like Better Homes & Gardens as well as websites such as AllRecipes.com.Digital ad revenue fell 4% at... Continue reading at Advertising Age
[ Advertising Age | 2014-08-01 00:00:00 UTC ]
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By Robert M. Sacks There is an odd form of delusion in the publishing world, characterized by a resistance to reason in the face of actual facts. This inability to recognize modern business trends is easy for most... Continue reading at Publishing Executive
[ Publishing Executive | 2014-08-01 00:00:00 UTC ]
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Amazon Publishing in the US has partnered with Alloy Entertainment, a division of Warner Bros, to... Continue reading at The Bookseller
[ The Bookseller | 2014-07-29 00:00:00 UTC ]
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A 19-year-old student from Kent has landed a publishing deal for a book that she wrote while studying for her A Levels. Continue reading at BBC News
[ BBC News | 2014-07-29 00:00:00 UTC ]
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Amazon Publishing and Alloy Entertainment have partnered on a new digital-first imprint called Alloy Entertainment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-29 00:00:00 UTC ]
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The industry of business events is a veritable growth machine, with publishers, service providers and just about everybody else seeing live get-togethers as moneymakers and can't-miss marketing vehicles. But the details of event planning can be an analogue mess, and a web software startup... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-07-29 00:00:00 UTC ]
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Kensington announced that it will merge its two digital imprints, eKensington and Lyrical Press, into one entity under the Lyrical Press banner. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-28 00:00:00 UTC ]
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Orchard Books has acquired a new YA fantasy series from Melissa de la Cruz, author of the Blue... Continue reading at The Bookseller
[ The Bookseller | 2014-07-28 00:00:00 UTC ]
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The 67-year-old Golf World magazine is closing its print edition and shifting entirely to digital media, where it will be part of the Golf Digest website, the magazine said Wednesday. A spokeswoman for the magazine said nearly 10 employees were laid off as a result of the move, which combines... Continue reading at Advertising Age
[ Advertising Age | 2014-07-23 00:00:00 UTC ]
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BitLit has landed a deal with the publisher to allow readers to get their print books into an ebook format. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-23 00:00:00 UTC ]
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While the rate of sales growth for digital comics has declined, pop culture trade news site ICv2 reports the category is 10x the size of the e-comics market in 2010. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-22 00:00:00 UTC ]
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