Google starts ‘subscriptions lab’ for local publishers to develop paid content

The six-month program, featuring eight North American news publishers, is designed to unearth insights that can be shared across the news ecosystem. The post Google starts ‘subscriptions lab’ for local publishers to develop paid content appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-03-20 00:00:00 UTC ]
News tagged with: #local publishers

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Facebook Started Indexing News Pages to Determine Which Publishers Belong in Its Ad Archive

Facebook announced that it has begun the process of indexing news pages in order to determine which publishers should be included in the Ad Archive that it introduced in June. The Ad Archive, which is available globally, gives people the ability to search for ads related to politics or issues of... Continue reading at AdWeek

[ AdWeek | 2018-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook announced


In rude health: the publishing partnership that has paid dividends

Kirty Topiwala, publisher at the Wellcome Collection, reveals how the not-for-profit organisation’s evolving partnership with Profile Books has breathed new life into the museum's publishing output. Continue reading at The Bookseller

[ The Bookseller | 2018-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wellcome collection #paid dividends #publishing partnership #rude health


Facebook is playing nicer with publishers by easing up on ad and content restrictions

Facebook Watch is still no jackpot. But Facebook is letting more publishers sell their own ad inventory and has warmed up to non-exclusive content. The post Facebook is playing nicer with publishers by easing up on ad and content restrictions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content restrictions #post facebook #facebook watch #ad inventory #publishers sell


UK publishers hail 'buoyant and optimistic' start to BIBF 2018

The 25th edition of the Beijing International Book Fair (BIBF) has opened to an "upbeat" and "inspiring" start, with a flurry of rights activity and collaboration between industry figures. Continue reading at The Bookseller

[ The Bookseller | 2018-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #industry figures #rights activity #25th edition


‘The duopoly are middlemen’: How publishers are building sustainable subscription models

“You can’t be a publisher and not be thinking about platforms, not marry with them. Facebook needs to be a marketing tentacle.” The post ‘The duopoly are middlemen’: How publishers are building sustainable subscription models appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-17 00:00:00 UTC ]
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Google publishes its own archive of US political ads

In the months leading up to the US midterm elections, the big online sites that inadvertently hosted the worst manipulation back in 2016, like Facebook and Twitter, have adopted new advertising policies to enforce transparency. So has Google, which h... Continue reading at Engadget

[ Engadget | 2018-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising policies #midterm elections #months leading #political ads #google publishes


Education Publishers Push Digital Content as the New School Year Begins

A study commissioned by Ingram finds that students delay or avoid purchasing expensive textbooks. Education publishers respond with digital textbooks. The post Education Publishers Push Digital Content as the New School Year Begins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital textbooks #study commissioned


News Corp worldwide reports $1.4bn net loss, but paid subscriptions rise

Chief executive Robert Thomson highlights growth at UK mastheads Times and Sunday Times, and Australian digital subscriptions rise 12%Rupert Murdoch’s News Corp has shrugged off its latest annual loss with an upbeat assessment of its digital news and real estate assets.The worldwide publishing... Continue reading at The Guardian

[ The Guardian | 2018-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #net loss #digital news #sunday times


Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings

Publishers including BuzzFeed, Group Nine and Business Insider are investing in third-party measurement to add legitimacy to their video audiences. The post Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #third-party measurement #business insider


How do I get my book published? You asked Google – here’s the answer | Katy Guest

Every day millions of people ask Google life’s most difficult questions. Our writers answer some of the commonest queriesBefore trying to answer this very important question, it is useful to ask yourself another one: “Why should I get my book published?” What do you hope to achieve by releasing... Continue reading at The Guardian

[ The Guardian | 2018-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jk rowling #important story #important question #difficult questions


Will Facebook and Google really help drive subscriptions?

Google and Facebook are making a big show of demonstrating their interest in helping news publishers. The post Will Facebook and Google really help drive subscriptions? appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big show #drive subscriptions


How B2B Publishers Are Driving Meaningful Engagement With Sponsored Content

One of the many goals behind ALM Media’s ongoing overhaul of its digital operations has been a desire to offer its marketing partners products that leverage new capabilities and conform to readers’ changing expectations of media brands. On the advertising side, few offerings carry more promise... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing partners #rules apply


Google is using Facebook fatigue to woo publishers

Through mounds of grants, training and in-house expertise, Google’s impact on the publishing business is pervasive. The post Google is using Facebook fatigue to woo publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business #in-house expertise #post google


‘Nobody was going to bite’: Publishers score rare victory over Google in GDPR spat

Several major publishers have shrugged at the news that the restriction had been lifted, suggesting that the change has done little to alleviate the tension and distrust that's developed in the ongoing tug of war between Google and publishers caused by GDPR. The post ‘Nobody was going to bite’:... Continue reading at Digiday

[ Digiday | 2018-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major publishers


Publishers Are Seeing Traffic From More Than Just Facebook and Google

For publishers, the past two years were a lesson in chasing traffic and finding the true value of an audience. Some have shut down and others have undergone layoffs. The ever-growing threat of a simple algorithm change continues to loom over publishers, but Parse.ly's latest traffic report has a... Continue reading at AdWeek

[ AdWeek | 2018-06-09 00:00:00 UTC ]
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‘I feel optimistic about the future of news’: Google’s Richard Gingras says the company’s success depends on the health of publishers

Google's vp of news says the company wants to enable the success of news publishers, but that direct payments come with pitfalls. The post ‘I feel optimistic about the future of news’: Google’s Richard Gingras says the company’s success depends on the health of publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #richard gingras #publishers appeared


Publishers Association Issues Statement on UK VAT for Digital Content

'It makes no sense in the modern world that readers are being penalized with an additional 20-percent VAT for choosing to embrace digital,' says the Publishers Association chief. The post Publishers Association Issues Statement on UK VAT for Digital Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #embrace digital #modern world #digital content


5 questions publishers have about Snap’s new content creator incubator

In its quest to win back the love of influencers and stay alive in Facebook’s world, Snap has created an incubator for storytellers. The post 5 questions publishers have about Snap’s new content creator incubator appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stay alive #win back


For Publishers, 2018 Is Off to a Decent Start

Strong digital audiobook and backlist sales have countered softer ebook and frontlist sales in this year's first financial quarter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #financial quarter #backlist sales


Four Publishing Trade Groups Criticize Google’s Ad Policy Change in Letter to CEO

Announcing its policy change less than a month before GDPR goes into effect, Google has left publishers scrambling to make sense of its new rules. The post Four Publishing Trade Groups Criticize Google’s Ad Policy Change in Letter to CEO appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make sense #policy change #ceo appeared