Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads through the platform. This real-time data would allow advertisers and publishers to tweak campaigns on the fly to make sure the marketing reaches the intended audience. Google hopes this type of demographic control—which goes a step beyond what TV offers with moment-by-moment performance reports—lures brands to spend more on digital. ComScore already offers an ad metric called Validated Campaign Essentials, which will now be baked into Google’s DoubleClick ad exchange. The partnership was announced today at the Interactive Advertising Bureau’s conference in Palm Springs, Calif. Google has been making a number of changes to its ad business to accommodate more brand advertisers to whom reaching the right crowd is more important than clicks. Google recently partnered with Nielsen to deliver YouTube demographic data. “There’s lots more to come, and we're working on ways to help brands at all stages of the measurement pyramid,” said Neal Mohan, Google’s vp of digital advertising in today’s press release. “More actionable, open and transparent measurement will help bring more great campaigns and brands online, which in turn helps to fund web services and content.” The comScore metric... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-11 00:00:00 UTC ]
News tagged with:
#palm springs
#ad business
#neal mohan
#press release
Newsweek has a big scoop in print -- print! -- this week. The revived weekly has generated a significant amount of online buzz with its claims to have unmasked the creator of Bitcoin. Yesterday, as it happens, Time magazine unveiled its own splashy new Website. You'd be forgiven for asking... Continue reading at Digiday
[ Digiday | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#significant amount
When the Los Angeles Times Festival of Books unveiled its list of participating authors on Tuesday, the event caused a stir among local booksellers who immediately noticed the list featured buy links to Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#times festival
#books partners
#participating authors
#local booksellers
Plus Douglas Adams on advertising, 'paper' currencies, Acer on Windows Phone, and moreA quick burst of 8 links for you to chew over, as picked by the Technology teamRiver level data must be open >> Climate Code FoundationNick Barnes has seen his home flooded for the second time in a month:... Continue reading at The Guardian
[ The Guardian | 2014-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#@gdntech
In a federal courtroom in Manhattan, attorneys for Apple in its ebook price-fixing case are offering up lessons in creative legal maneuvering. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#buy time
#e-book case
News UK extends digital sport offering beyond Premier League and Champions League football, with BT retaining TV rightsSun and Times publisher News UK has snapped up the online and mobile clip rights to Aviva Premiership rugby, bolstering its online sports content following its aquisition of... Continue reading at The Guardian
[ The Guardian | 2014-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mike darcey
#commercial director
Fran Hauser and John Cantarella, two top digital executives at Time Inc., are leaving the company ahead of its spinoff, each said this week.Ms. Hauser has spent 10 years with the publisher, rising to digital president of Time Inc.'s Style and Entertainment Group, which included People,... Continue reading at Advertising Age
[ Advertising Age | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital president
#entertainment group
#entertainment weekly
#recent reorganization
#sports group
Haven't finished a book since college? Between work, family, and social lives, trying to find time to read can be more effort than relaxing hobby. Here's how to make more time for your favorite page-turners.Reading is one of the most pleasurable activities out there. On a scale of human... Continue reading at Fast Company
[ Fast Company | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#find time
#reference book
Facebook is allowing to Pages to tag one another, but brands and publishers need to judicious in how they use the new feature.The post Facebook rewards brands for tagging appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-02-26 00:00:00 UTC ]
More news stories like this |
How women are portrayed in photography has been a hot-button issue in publishing during the last several months. One could argue the spirited dialogue goes back a year to Dove's "Real Beauty Sketches" effort, which went viral. At any rate, whether you find BuzzFeed Video's "Photoshopping Real... Continue reading at AdWeek
[ AdWeek | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#videowatch chart
#chart tracks
#pure views
#data sources
#proprietary score
#helps judge
#recommended videos
#tv shows
#movie trailers
#music videos
Gawker's new Recruits program will gauge prospective writers not on the writing itself, but rather what kind of traffic that writing generates. That's a uniquely digital spin on the idea of the internship, which is the traditional way that publications find and mold new hires. But instead of... Continue reading at Digiday
[ Digiday | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post time
Nominees for the 34th annual L.A. Times Book Prizes have been announced and include five finalists for the graphic novel prize. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
More news stories like this |
Fifty titles in 10 categories are in contention for the awards, which will be revealed in April. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-19 00:00:00 UTC ]
More news stories like this |
Twelve German online news publishers have taken a 50 percent stake in collecting society VG Media, with the aim of receiving compensation from search engines that republish parts of news articles.Joining collecting society VG Media is the publishers’ first step toward collecting compensation... Continue reading at PC World
[ PC World | 2014-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#search engines
#news articles
#aggregators generate
#republishing parts
This year's New York International Toy Fair was characterized by steady traffic on the show floor, key customers roaming the aisles of the Javits Center, orders being written, and meetings being accomplished. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#show floor
#javits center
Critics of the merger worry Comcast will have unmatched bargaining power in dealing with media companies, essentially turning Comcast into a gatekeeper able to toll digital media companies for faster access to its network. The post Will the Comcast-Time Warner Cable Merger Hurt Publishers?... Continue reading at Digiday
[ Digiday | 2014-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media companies
New data suggests that the borrowing of erotic fiction from UK public libraries has leapt by 500%, in what is being called the 'Fifty Shades' effect. Continue reading at BBC News
[ BBC News | 2014-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#erotic fiction
#fifty shades
Specs Who Brandi Glanville Age 41 Accomplishments Star of Bravo’s The Real Housewives of Beverly Hills; author (her new book, Drinking and Dating: P.S. Social Media Is Ruining Romance, will be released Feb. 11) Base Los Angeles What’s the first information you consume in the morning? I guess it... Continue reading at AdWeek
[ AdWeek | 2014-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#favorite magazines
Google’s Android is now the most popular smartphone operating system in the UK – so publishers can no longer just talk about iPhone and iPad apps. But despite its increasing market dominance (on mobile anyway) the Google propo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers make
#ipad apps
Gannett's Indianapolis Star is happily learning what movie studios have long known: Ghost stories are a huge draw."The exorcisms of Latoya Ammons," a 5,300-word feature by investigative reporter Marisa Kwiatkowski, has become one of the most widely read pieces in the paper's history since it was... Continue reading at Advertising Age
[ Advertising Age | 2014-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social shares
#madison avenue
#demonic possession
Understanding why and how readers engage with the product will inform your marketing. Continue reading at Folio Magazine
[ Folio Magazine | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital magazines