Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads through the platform. This real-time data would allow advertisers and publishers to tweak campaigns on the fly to make sure the marketing reaches the intended audience. Google hopes this type of demographic control—which goes a step beyond what TV offers with moment-by-moment performance reports—lures brands to spend more on digital. ComScore already offers an ad metric called Validated Campaign Essentials, which will now be baked into Google’s DoubleClick ad exchange. The partnership was announced today at the Interactive Advertising Bureau’s conference in Palm Springs, Calif. Google has been making a number of changes to its ad business to accommodate more brand advertisers to whom reaching the right crowd is more important than clicks. Google recently partnered with Nielsen to deliver YouTube demographic data. “There’s lots more to come, and we're working on ways to help brands at all stages of the measurement pyramid,” said Neal Mohan, Google’s vp of digital advertising in today’s press release. “More actionable, open and transparent measurement will help bring more great campaigns and brands online, which in turn helps to fund web services and content.” The comScore metric... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-11 00:00:00 UTC ]
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Amazon Web Services (AWS) just kicked off its Las Vegas-based re:Invent conference with a stream of announcements, most of which involve the year’s most popular technology, AI. These news items, taken as a whole, give us a sneak peek at the company’s long-term goals for... Continue reading at Engadget
[ Engadget | 2023-11-28 20:00:28 UTC ]
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Cyber Monday is almost over but the deals are not yet gone. There are still a number of great tech deals out there, so if you're a little late to the holiday shopping frenzy that has been the past few days, fear not. You can still save on gadgets from Apple, Sonos,... Continue reading at Engadget
[ Engadget | 2023-11-27 23:00:03 UTC ]
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Black Friday 2023 is finally upon us, so if you're just getting started on your holiday shopping, you're in luck. Even though we've seen Black Friday deals populate the internet over the past couple of weeks, there remain plenty to be had today. Many of the deals we've... Continue reading at Engadget
[ Engadget | 2023-11-24 15:32:10 UTC ]
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Black Friday 2023 is finally here, and if you're just getting around to your holiday shopping, there are a ton of great deals to be had across the internet. Black Friday may still technically be one day, but we've been seeing solid early Black Friday deals throughout the... Continue reading at Engadget
[ Engadget | 2023-11-24 14:12:44 UTC ]
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An excerpt from Alice Sadie Celine by Sarah Blakley-Cartwright Check out the audiobook edition of this excerpt, read by award-winning actress Chloë Sevigny, from Simon & Schuster Audio. Simon & Schuster Audio · ALICE SADIE CELINE Audiobook Excerpt – Chapter 1 AliceFRIDAY Opening night... Continue reading at Electric Literature
[ Electric Literature | 2023-11-20 12:05:00 UTC ]
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Nuanced, true-to-life characters shine a spotlight on issues of class, race, and ethics in the author’s latest novel, 'Come and Get It.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-27 04:00:00 UTC ]
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From Oct. 11-14, more than 200,000 people made the pilgrimage to Manhattan's Javits Center for New York Comic Con, the annual gathering of fans across movies, television, comic books, anime and video games. The massive convention floor was filled with activations of all sizes from some of the... Continue reading at AdWeek
[ AdWeek | 2023-10-20 08:00:00 UTC ]
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These bestselling manga series have sold tens of millions — and sometimes hundreds of millions — of copies worldwide! Continue reading at Book Riot
[ Book Riot | 2023-10-17 10:34:00 UTC ]
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Editor Martin Baron will discuss "Collision of Power: Trump, Bezos and the Washington Post" at L.A. Times Book Club night at USC. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-11 21:08:41 UTC ]
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The author has returned to the Murdoch empire for his latest book, after a bestselling trilogy on Trump. He discusses power, politics, the media and why a person can be a moron and a geniusImmediately before Michael Wolff published The Fall: The End of the Murdoch Empire, the emperor himself,... Continue reading at The Guardian
[ The Guardian | 2023-09-27 09:00:54 UTC ]
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AI will change the way that we work. Or so says the most fervent purveyors of the tech, which now includes Microsoft. But after seeing ChatGPT, Dall-E, and other AI systems integrated into the latest versions of Windows 11, Office, and the company’s Microsoft 365 platform, I can’t say that... Continue reading at PC World
[ PC World | 2023-09-26 17:00:00 UTC ]
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Superhero movies are a dime a dozen, but the comic book podcast is about to hit its stride. We’ve had a nice, long run of comic book movies and television shows. One after the other, with big actors and even bigger action sequences. Before the end of the year we’ll get Loki Season 2, The... Continue reading at Fast Company
[ Fast Company | 2023-09-26 05:00:00 UTC ]
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The VP of inclusive network sales writes about helping marketers connect with diverse audiences. Continue reading at Advertising Age
[ Advertising Age | 2023-09-22 09:46:02 UTC ]
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JIC’s move comes as Nielsen nears key Media Rating Council vote on its own new measurement system. Continue reading at Advertising Age
[ Advertising Age | 2023-09-20 12:00:00 UTC ]
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Mystery and manga go together like pumpkin spice and warm boba tea (you can thank me later). Here are some new mystery manga you can't miss. Continue reading at Book Riot
[ Book Riot | 2023-09-19 10:30:00 UTC ]
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Bluebird, who were due to publish Brand’s new self-help book in December, took the decision in light of ‘very serious allegations’The publisher of one of Russell Brand’s books has said that it is pausing all future publishing of books by the comedian after he was accused of rape and sexual... Continue reading at The Guardian
[ The Guardian | 2023-09-18 14:31:47 UTC ]
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Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell—and more. Continue reading at Advertising Age
[ Advertising Age | 2023-09-15 18:24:18 UTC ]
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Looking for a work of science fiction that will make you really think? Welcome to these philosophical sci-fi books! Continue reading at Book Riot
[ Book Riot | 2023-09-15 10:33:00 UTC ]
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The move follows Nielsen laying off 9% of its own staff and comes a day after VideoAmp announced a $150 million funding round. Continue reading at Advertising Age
[ Advertising Age | 2023-09-14 20:19:52 UTC ]
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