Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies to do so. And the share of their audiences that aren't blocking ads aren't always seeing their ads to the chagrin of their advertisers. And then there's a portion of the audience that are computers disguised as people that are created to filch advertisers' money with the added effect of scaring off those advertisers from putting more money on the table.Google is among the biggest of digital media companies grappling with these issues to protect its own business and that of the publishers who use its ad technology to run ads on their own sites. During the Interactive Advertising Bureau's Annual Leadership Meeting this week in Palm Desert, Calif., Ad Age sat down with Google Senior VP-Ads and Commerce Sridhar Ramaswamy to discuss the rise of ad blocking, why Google pays AdBlock Plus maker Eyeo to unblock its ads and to what extent the Google-led Accelerated Mobile Pages project is addressing the biggest issues plaguing publishers.The transcript has been edited for length. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-01-26 00:00:00 UTC ]
News tagged with:
#growing number
#find ways
#ad technology
News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium... Continue reading at AdWeek
[ AdWeek | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing arm
#rupert murdoch
#rubicon project
#trading desks
#business units
The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers. Livefyre—which offers publishers social tools like commenting, live blogs and live chats—built Playstation-sponsored social hubs for IGN and AOL's Joystiq... Continue reading at AdWeek
[ AdWeek | 2013-08-15 00:00:00 UTC ]
More news stories like this |
People ask Google some deep questions, like “why am I here?” “should I have a third child?” and “why is my scab turning that color?” Apparently 10% of our time on Google is spent digging into broad topics like these. So Google is curating and featuring authoritative treatises on popular subjects... Continue reading at Fast Company
[ Fast Company | 2013-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#starting point
#online publishing
#attention span
New York Times Co., the newspaper publisher controlled by the Ochs-Sulzberger family, reported second-quarter profit that beat analysts' estimates as it drew more subscribers for its digital editions.Excluding some items, profit was 14 cents a share, the company said today in a statement.... Continue reading at Crains New York
[ Crains New York | 2013-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital offerings
#arthur sulzberger
#digital efforts
Hipstamatic Oggl app users might want to rethink those subscriptions. Select Windows Phone 8 imaging apps, such as Instance, may no longer be able to upload images to Instagram's photo sharing service. According to a spokesperson's comment published on The Verge, the site has updated its API,... Continue reading at Engadget
[ Engadget | 2013-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#recently made
LAS VEGAS, Nevada – July 25, 2013 – Global Ad Distribution, the publishing industry’s leading expert in full service home delivery outsource solutions, is proud to announce it has contracted to utilize the services of My ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#las vegas
Google is getting into the textbook business by selling and renting materials from the top five education publishers in the US. The new service will launch August 8. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#education publishers
Google has added images of the Diagon Alley set from the 'Harry Potter' movies to its Street View function, allowing users to virtually walk through the magical shopping center. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harry potter
#diagon alley
#allowing users
Just a few days after Google and Twitter pushed for the government to reveal the number of security-related requests, the Obama administration and Congress have just received another salvo backed by even more tech heavyweights -- 63, to be exact. A letter signed by many of the giants covered by... Continue reading at Engadget
[ Engadget | 2013-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#american people
#international users
#full text
BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
Print ad pages are down for the eighth-consecutive quarter, but the pace of those losses is slowing down. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-11 00:00:00 UTC ]
More news stories like this |
Publishers revealed the secrets to creating major campaigns for their books on a minimal budget... Continue reading at The Bookseller
[ The Bookseller | 2013-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers revealed
Canongate is to launch a campaign in praise of letter writing, after signing two new books... Continue reading at The Bookseller
[ The Bookseller | 2013-07-04 00:00:00 UTC ]
More news stories like this |
Ebury Publishing senior publicity manager Shona Abhyankar has won the Second Quarterly Publishers... Continue reading at The Bookseller
[ The Bookseller | 2013-07-04 00:00:00 UTC ]
More news stories like this |
A federal appeals court on Monday threw out the approval of a class of authors in a long-running lawsuit against Google Inc. over its efforts to electronically scan millions of books from public and university libraries in order to make them available online. Continue reading at AllThingsD
[ AllThingsD | 2013-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#university libraries
A U.S. court has decided that the class-action designation of the copyright lawsuit brought against Google by the Authors Guild over the company's book-scanning project was "premature," and has returned the suit to a lower court for consideration of fair use issues.The Authors Guild filed its... Continue reading at PC World
[ PC World | 2013-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lower court
#district court
#book-scanning project
#books online
#southern district
#class-action lawsuit
#move forward
The Read Legally public awareness campaign was launched to discourage Russians from downloading pirated ebooks, equating it with stealing from authors. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-01 00:00:00 UTC ]
More news stories like this |
In what is being called "an unprecedented show of solidarity," hundreds of Europe's leading publishers have joined forces to call on European Commission Vice President Joaquín Almunia to reject outright the draft measures offered by Google to end their abusive practices. Continue reading at Media Week
[ Media Week | 2013-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#leading publishers
#joined forces
German publishers will disappear from Google News on Aug. 1 unless they opt in to the service as Google seeks to comply with a new German law. But the publishers said on Monday that this is not good enough, they want a share in Google's revenue.The law will come into effect on Aug. 1 and gives... Continue reading at PC World
[ PC World | 2013-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#german publishers
#parts thereof
#single words
#news aggregators