Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select and it will open inventory from publishers like Time Inc. for brand clients form media agencies like Omnicom Media Group. Google is being choosy with who can join the market, because it wants to only offer premium video inventory, the company said. “Our brands and agencies want to buy this premium content programmatically, but have difficulty finding the high-quality inventory they want,” Mohan said in an e-mail statement today. “Our publisher partners also want to take advantage of the ease and efficiency of programmatic to connect with top brands, but with transparency and control over how that happens. “In order to grow the marketplace for everyone, we need to invest in the systems that will make it easier for brands and premium publishers to transact at scale.” Google did not confirm the partners it has on board, but Time Inc. and Omnicom did comment in the announcement of the program. Video is an important component in brand advertising online, accounting for $6 billion a year in spending. “We’re introducing a way for marketers and publishers to execute direct, reservation-based sales through the DoubleClick platform,” Mohan said. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-04 00:00:00 UTC ]
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Time Inc.'s All You is looking to increase its penetration into the Hispanic women's market with a multipoint holiday campaign. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-13 00:00:00 UTC ]
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By using images in tweets, publications like The Atlantic, Grantland, Slate and Wired are turning tweets into the kind of story previews readers already see on Facebook, the front page of a newspaper or in the contents section of a magazine.The post Publishers Get Traffic Boost From Twitter... Continue reading at Digiday
[ Digiday | 2013-11-13 00:00:00 UTC ]
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We offer a survey of publishing in the Slovak Republicm, which has struggled to gain recognition in the international market in spite of a lively literary scene and book market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-13 00:00:00 UTC ]
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A collection of first edition books illustrated by the Edwardian artist Arthur Rackham has sold for more than £40,000 at auction. Continue reading at BBC News
[ BBC News | 2013-11-13 00:00:00 UTC ]
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News Corp., the publisher of newspapers such as the Wall Street Journal and New York Post, reported a 2.8% decline in first-quarter revenue, hurt by shrinking demand for print advertising.Sales fell to $2.07 billion in the period, which ended on Sept. 30, down from $2.13 billion a year earlier,... Continue reading at Crains New York
[ Crains New York | 2013-11-12 00:00:00 UTC ]
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Lesley Martin chats with WIRED about the busy fall season of photobook fairs and events, jurying, desert island photobooks, self-publishing, presages, Rob Hornstra, Japanese design, and her favorite paper. Continue reading at Wired
[ Wired | 2013-11-12 00:00:00 UTC ]
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Pan Macmillan has acquired five self-published and two unpublished novels by bestselling ebook... Continue reading at The Bookseller
[ The Bookseller | 2013-11-12 00:00:00 UTC ]
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News Corp., the publisher of newspapers such as the Wall Street Journal and New York Post, reported a 2.8% decline in first-quarter revenue, hurt by shrinking demand for print advertising.Revenue fell to $2.07 billion in the period, which ended on Sept. 30, down from $2.13 billion a year... Continue reading at Advertising Age
[ Advertising Age | 2013-11-12 00:00:00 UTC ]
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At Berlin's E:PUBLISH conference last week, one felt German publishing had finally fully embraced digital as a means of helping the industry and literature thrive. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-12 00:00:00 UTC ]
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Like mapmakers, we tend to put where we reside at the center of the world. It's natural: for most publishers it's the trade closer to home that's the lifeblood of your business. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-11 00:00:00 UTC ]
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Daphne Durham, who is stepping into the role of publisher for Amazon’s adult trade and children’s imprints as Larry Kirshbaum departs, said the company is “delighted” with the sales performance of the unit’s titles to date. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-09 00:00:00 UTC ]
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The alcohol industry has violated its own rules aimed at keeping booze ads away from under-age viewers, government and university researchers allege in a new report.Beer and liquor marketers have since 2003 pledged to show ads only on TV programs, magazines and web sites where adult viewers... Continue reading at Advertising Age
[ Advertising Age | 2013-11-08 00:00:00 UTC ]
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US manga titan Viz Media is seeking growth in non-traditional manga markets and is launching its first list in India, after starting in the Philippines this year. Will it work? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-07 00:00:00 UTC ]
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This month's starred self-published books of note include a fictional tragedy in pre-colonial Nigeria and a memoir where beer pong meets sado-masochism. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-06 00:00:00 UTC ]
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I’m grateful to MacKenzie and to every other thoughtful reviewer who shares their perspectives on my book and on this remarkable story. – Bloomberg Businessweek reporter and Jeff Bezos biographer Brad Stone, responding to a one-star review of his new book from MacKenzie Bezos, Jeff Bezos’s wife.... Continue reading at AllThingsD
[ AllThingsD | 2013-11-05 00:00:00 UTC ]
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Author Lucy Hughes-Hallett has won the Samuel Johnson Prize for Non-Fiction for The Pike, her biography of philandering Italian poet and politician Gabriele D'Annunzio. Continue reading at BBC News
[ BBC News | 2013-11-05 00:00:00 UTC ]
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Closures were up 42% over the previous year, according to the Guardian. The companies that folded included the 26-year-old healthcare publisher Panos London and Evans Brothers.Ninety-eight British publishers closed their doors in the year ending August 2013. The cause? E-books and online discounts. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-11-05 00:00:00 UTC ]
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Programmatic buying is exploding according to a recent IAB and Winterberry Group study. However, the study also shows that some hurdles are slowing adoption rates. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
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Our weekly round-up of web buzz looks at Italy's RCS Libri / Rizzoli Lab effort in co-publishing; self-publishing in Germany; author contracts; and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-05 00:00:00 UTC ]
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You just know Amazon's been waiting forever for this cheeky product discount. But heck, if it means not having to buy a $20 Dan Brown book before rushing to catch a flight, we'll take it. In celebration of the FAA easing its personal electronic device restrictions (not to mention Delta and... Continue reading at Engadget
[ Engadget | 2013-11-04 00:00:00 UTC ]
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