Google One Pass gives back what Apple's iPad subscription plan takes away

By Joe Wilcox, Betanews Well, that didn't take long. One day after Apple dropped its subscription plan bomb on suspicious publishers, Google officially countered with One Pass. Google strips out the onerous restrictions Apple imposes. It's a brilliant marketing response, and aptly timed with new Android tablets like the HTC Flyer, Motorola XOOM and Samsung Galaxy Tab 10.1 going on sale within weeks. More significantly, the program isn't restricted to mobile devices. Can you say Internet?Apple's subscription plan places many restrictions on publishers. Apple takes a 30-percent commission on all sales, requiring publishers to offer prices the same or lower in-app as elsewhere; that hugely limits promotions, for example. Apple's plan would prevent publishers from making in-app subscriptions free as a benefit to existing subscribers elsewhere (e.g., consumers pay more because of Apple policies). Publishers will likely loose access to vital customer data, since Apple is requiring an option that lets subscribers opt-in to this disclosure.By comparison, One Pass gives publishers "control over how users can pay to access content and set their own prices," according to Google. "They can sell subscriptions of any length with auto-renewal, day passes (or other durations), individual articles or multiple-issue packages. Google One Pass also enables metered models, where a publisher can provide some content or a certain number of visits for free, but can charge frequent visitors or... Continue reading at 'Betanews'

[ Betanews | 2011-02-17 00:00:00 UTC ]
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[ The Bookseller | 2012-09-24 00:00:00 UTC ]
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Moser to take on Edinburgh Bookshop

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[ The Bookseller | 2012-09-24 00:00:00 UTC ]
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Implementation of EC price-fixing deals 'could take months'

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[ The Bookseller | 2012-09-20 00:00:00 UTC ]
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Magazine Publishers & The iPad: An Unrequited Love

Apple hasn’t promoted the tablet computer in MPA member magazines since summer 2011. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-19 00:00:00 UTC ]
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Apple, ebook publishers look to settle EU antitrust dispute

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[ PC World | 2012-09-19 00:00:00 UTC ]
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Apple Ebooks Settlement Offer

Apple Inc., the world's biggest technology company, and four publishers offered to overhaul pricing models for digital books to allay European Union concerns that they blocked competition. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-09-19 00:00:00 UTC ]
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Bloomberg Aims to Drive Readership with New iPad App

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[ Editor & Publisher | 2012-09-13 00:00:00 UTC ]
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Anobii puts back indie affiliation scheme

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[ The Bookseller | 2012-09-13 00:00:00 UTC ]
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French Media Sites Demand Google Pay for Using Their Content

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[ Editor & Publisher | 2012-09-12 00:00:00 UTC ]
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[ The Bookseller | 2012-09-12 00:00:00 UTC ]
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"Innovative" campaign planned for Picoult

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[ The Bookseller | 2012-09-11 00:00:00 UTC ]
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Android Tablet Market Share Shaky According To Google's Own Stats

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[ Fast Company | 2012-09-07 00:00:00 UTC ]
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[ The Christian Science Monitor | 2012-09-07 00:00:00 UTC ]
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French Publishers Want to Charge Google for Republishing Articles

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[ PC World | 2012-09-05 00:00:00 UTC ]
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Taking Storytelling Digital

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[ Publishers Weekly | 2012-09-01 00:00:00 UTC ]
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[ The Sydney Morning Herald | 2012-08-30 00:00:00 UTC ]
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[ The Bookseller | 2012-08-29 00:00:00 UTC ]
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[ The Atlantic | 2012-08-28 00:00:00 UTC ]
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[ The Bookseller | 2012-08-17 00:00:00 UTC ]
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[ Publishers Weekly | 2012-08-17 00:00:00 UTC ]
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