Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively measure digital campaigns across devices. Mohan had been rumored to be in talks for a position at file-hosting company Dropbox, but is staying put as a key leader of Google's ad ambitions. Today he headlined the DoubleClick Leadership Summit, which focused on Google's ad technology. The latest developments include new measurement tools, support for native advertising, and opportunities for programmatic-guaranteed ad buying. Mohan spoke with Adweek ahead of today's conference to discuss the new capabilities, which come as Google fends off Facebook's attack for mobile advertising market share. Facebook has been able to give marketers a clear grasp on consumer identity to help serve targeted messages, and both it and Google are building up data services that can show what works. "We're making sure advertisers and publishers have the tools they need to reach consumers in a mobile-first world," Mohan said in a phone interview. "One of the biggest announcements is cross-screen measurement in the DoubleClick ad stack." This is a tricky technological achievement because understanding what piece of marketing pushed consumers to take an action is tough to follow when they are constantly... Continue reading at 'AdWeek'
[ AdWeek | 2015-06-17 00:00:00 UTC ]
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Hearst Magazines UK has launched a quarterly magazine called Good Ideas, aimed at 35- to 50-year-old women. Continue reading at Media Week
[ Media Week | 2012-04-11 00:00:00 UTC ]
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In December 2010 I asked: "Is someone fixing ebook prices?" Google's digital bookstore opened for business, and I started comparing prices only to find them fairly consistent across all retailers. I expected to see huge variances, not pricing consistency, which shouldn't be in a competitive... Continue reading at Betanews
[ Betanews | 2012-04-11 00:00:00 UTC ]
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Google has told UK bookshops that it is shutting its reseller programme, and has invited the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-11 00:00:00 UTC ]
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YouTube co-founders Chad Hurley and Steve Chen have a new project up their sleeves under their parent company, AVOS. Within the last 24 hours, the duo launched a landing page for their latest project, Zeen. AVOS is responsible for acquiring Delicious ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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Google will end its Google eBooks reseller program which allowed independent bookstores to sell ebooks through Google's platform. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-07 00:00:00 UTC ]
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The nation's independent bookstores got another bit of bad news Thursday: Google Inc.is closing the books on them. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-06 00:00:00 UTC ]
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Publishing companies typically incorporate publishing and marketing departments into their business models. February Partners, however, is doing things a little differently: the Manhattan boutique book publicity and marketing firm founded in the fall of 2010 by two industry veterans has just... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-06 00:00:00 UTC ]
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Google said the program, which allowed independent bookstores to sell ebooks through their Web sites, was not a success. Bookstores said it was a valuable platform that allowed them to give customers something they wanted. Continue reading at The New York Times
[ The New York Times | 2012-04-06 00:00:00 UTC ]
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A London book market founded by independent booksellers is to launch in Hackney, selling new and... Continue reading at The Bookseller
[ The Bookseller | 2012-04-05 00:00:00 UTC ]
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A New York court recently sided with the Wall Street Journal’s decision to change its terms of service for subscribers, a surprising decision indicating that digital publishers may have more legal leeway than previously imagined. WSJ decide ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-05 00:00:00 UTC ]
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The Justice Department is nearing a settlement with publishers over allegations of ebook pricing, but finalizing the deal is proving problematic as Apple and two publishers are balking at the terms of the deal. Amazon will be permitted to once again discount ebooks to its customers as a result.... Continue reading at Betanews
[ Betanews | 2012-04-05 00:00:00 UTC ]
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Buenas noticias para todos los amantes de los libros que viven en Estados Unidos. Amazon acaba de anunciar una nueva tienda llamada eBooks Kindle en Español. El nuevo servicio dará acceso a más de 33,000 libros que se podrán leer en los diferentes dispositivos Kindle. Esta biblioteca virtual... Continue reading at Engadget
[ Engadget | 2012-04-05 00:00:00 UTC ]
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One in five American adults read an electronic book in the last year, as gift-giving sped the shift away from the printed page, a Pew Research Center survey showed on Wednesday. Continue reading at Baltimore Sun
[ Baltimore Sun | 2012-04-05 00:00:00 UTC ]
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With the amount of digital content expected to overtake the written editorial work carried out by customer publishers, plus a move towards redefining the sector as content marketing, Mike Fletcher investigates a sector that's keeping up with modern media times. Continue reading at Media Week
[ Media Week | 2012-04-04 00:00:00 UTC ]
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London’s Tate Group has launched a new e-commerce site selling books and other items... Continue reading at The Bookseller
[ The Bookseller | 2012-04-04 00:00:00 UTC ]
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More tablet experimentation from publishers, this time via reading apps Pulse and Zite. Zite, which already offered readers excerpts from Bonnier's Popular Science magazine, will now be doing that with 20 other Bonnier titles. And Pulse will be bring content from 8 publishers, including Venture... Continue reading at AllThingsD
[ AllThingsD | 2012-04-04 00:00:00 UTC ]
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While 2011 saw fewer announcements of layoffs and buyouts in the newspaper industry than previous years, attrition continued quietly and relentlessly, with the nation’s biggest newspaper publishers trimming their combined work forces by 7.2 ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-03 00:00:00 UTC ]
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To coincide with its one-year anniversary on April 18, the Los Angeles Review of Books is re-launching its website in a multimedia platform that will include video, drop-down menus, and new feature articles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-02 00:00:00 UTC ]
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Publishers have made a flurry of "major" acquisitions and additions to their schedules... Continue reading at The Bookseller
[ The Bookseller | 2012-04-02 00:00:00 UTC ]
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