Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to help target ads and connect brands with people online more effectively, according to sources familiar with the plans. The platform is called Doubleclick Audience Center, one source with knowledge of the new product said. (Doubleclick is the brand name of Google's suite of ad products for digital publishers and marketers.) "What they're trying to offer the community is a one-stop shop ad stack all in Google," said one digital marketing executive. Google has a demand-side platform for advertisers to buy digital ads; an ad exchange for publishers to sell ads; an attribution product to measure performance; and a dominant position in search and mobile. "They just don't have a full service offering yet," the executive said, adding that a data management platform changes that. The Audience Center will be available to advertisers using Doubleclick's ad exchange and third-party ad networks. Doubleclick advertisers also could continue to use outside data services when buying with Google. Google confirmed that it is working on the platform, but declined to provide details. "We are testing data management capabilities in DoubleClick to help partners better manage their own data as well as that from third parties," the company said in a statement. In the past year, Facebook emerged as a formidable rival to... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-23 00:00:00 UTC ]
News tagged with:
#magnifying glass
If you're a One Piece fan, this may be the best or the worst piece of news ever, depending on how you feel about Netflix's anime adaptations: The streaming giant has approved a 10-episode live-action series based on the classic manga and anime. Even... Continue reading at Engadget
[ Engadget | 2020-01-30 02:20:00 UTC ]
More news stories like this | News stories tagged with:
#anime adaptations
#piece fan
#live-action series
#streaming giant
#manga
When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-29 05:01:53 UTC ]
More news stories like this | News stories tagged with:
#ad targeting
#third-party cookie
#find alternatives
#digital media
‘Do You Compute?’ investigates how technology went from being written off as science fiction to something we engage with every day. In the years following the end of World War II, computers were just starting to make their way into the public consciousness. The intimidatingly technical devices... Continue reading at Fast Company
[ Fast Company | 2020-01-27 09:00:47 UTC ]
More news stories like this | News stories tagged with:
#public consciousness
#science fiction
Aimed at growing consumer revenue, Hearst's new experiential division will work to build deeper relationships with readers by creating events that enthusiasts will be tempted to pay for. The post How Hearst is building an ‘experiences’ business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-21 05:00:50 UTC ]
More news stories like this | News stories tagged with:
#business appeared
#hearst
Criticism of denial by News Corp and Fox underlines Murdoch heir’s transformationJames Murdoch claims he has never watched Succession, the drama series that documents the professional and personal rebellions of a billionaire media family suspiciously similar to his own. But his comments... Continue reading at The Guardian
[ The Guardian | 2020-01-15 19:36:48 UTC ]
More news stories like this | News stories tagged with:
#james murdoch
#drama series
#climate crisis
#news outlets
#news corp
News Corp’s paper says its journalists report the facts but critics say it publishes misleading claimsIn an editorial on Saturday, the Weekend Australian defended the News Corp paper’s climate coverage in response to criticism that it had underplayed the bushfire crisis and chosen to highlight... Continue reading at The Guardian
[ The Guardian | 2020-01-14 16:30:39 UTC ]
More news stories like this | News stories tagged with:
#climate coverage
#bushfire crisis
#highlight concerns
#climate change
#news corp
Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek
[ AdWeek | 2020-01-08 09:05:25 UTC ]
More news stories like this | News stories tagged with:
#digital media
Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen... Continue reading at AdWeek
[ AdWeek | 2020-01-07 14:00:50 UTC ]
More news stories like this | News stories tagged with:
#company today
#beta version
#nielsen
The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-07 05:00:57 UTC ]
More news stories like this | News stories tagged with:
#news corp
News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week
[ Media Week | 2020-01-06 09:49:13 UTC ]
More news stories like this | News stories tagged with:
#three-year partnership
#news corp
The best way to end the e-book standoff between publishers and libraries is to use data. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-20 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#libraries
#e-book
The National Literacy Trust (NLT) has joined with luxury cosmetic brand Lancôme UK to launch an online platform to support young women on the path to employment featuring insights from Perminder Mann, c.e.o. of Bonnier Books. Continue reading at The Bookseller
[ The Bookseller | 2019-12-20 01:24:01 UTC ]
More news stories like this | News stories tagged with:
#online platform
#perminder mann
Indie publisher Knights Of is celebrating after its festive inclusive books ad campaign hit 100,000 views. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 03:23:22 UTC ]
More news stories like this |
If the recent Chrome Dev Summit was evidence of what Google thinks is hot in web development, then frameworks were one of the clear winners. More specifically, client-side frameworks and libraries like Angular, Vue and React, and larger web frameworks like Next.js. We spoke to Tim Neutkens, lead... Continue reading at Betanews
[ Betanews | 2019-12-13 14:35:38 UTC ]
More news stories like this | News stories tagged with:
#google thinks
#web development
#user experience
#libraries
By 2025, industry analyst firm IDC predicts that 30 percent of all data will be real-time. The avalanche of streaming data frameworks, libraries and processing engines has created a massive learning curve for developers. We spoke with Craig Blitz, product director of cloud native application... Continue reading at Betanews
[ Betanews | 2019-11-27 10:04:35 UTC ]
More news stories like this | News stories tagged with:
#early days
#libraries
Humiliation is a debut collection of nine stories by Paulina Flores. Each story takes place in Chile, in port cities marked by poverty, and all are tied together with the themes of disgrace, pride and shame experienced both publicly and personally by each of the richly described characters.... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-26 09:49:20 UTC ]
More news stories like this | News stories tagged with:
#living room
#debut collection
#book cover
While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age
[ Advertising Age | 2019-11-25 15:00:00 UTC ]
More news stories like this | News stories tagged with:
#banner ads
#golden age
#digital content
Only three years ago, the power that technology platforms would gain over news publishing was unimaginable in depth and breadth. Now platforms both increasingly act as publishers and support the entire publishing ecosystem. This dual role marks the beginning of a new phase in the... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-11-22 12:05:35 UTC ]
More news stories like this | News stories tagged with:
#technology platforms
#news publishing
YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other video platforms. Product manager for video ads Dacheng Zhao said in a blog post that advertisers can now see how different... Continue reading at AdWeek
[ AdWeek | 2019-11-20 18:20:54 UTC ]
More news stories like this | News stories tagged with:
#video platforms
#product manager
#ad spend
#nielsen
John Lewis' Christmas advert has come under fire as author and former bookseller Jen Campbell highlighted the similarities between the advert and her children’s book Franklin’s Flying Bookshop (Thames & Hudson). Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 10:24:18 UTC ]
More news stories like this | News stories tagged with:
#christmas advert
#authors call
#john lewis
#christmas ad
#bookshop
#children’s book
#bookseller