Google, Beware: Facebook to Open Ad Exchange Powered by LiveRail

Facebook continues its campaign to invade Google's ad-tech turf.Facebook is building an ad exchange that would automate the sale of other publishers' ads, according to people familiar with the matter. LiveRail, the online video ad-tech firm that Facebook bought last summer, will be the one operating the exchange, which will handle video and display ads.The exchange will let publishers sell their ads through real-time auctions facilitated by LiveRail. Advertisers will be able to bid on the publishers' inventory through automated ad-buying tools called demand-side platforms (DSPs) that would place their bids on the exchange. It's unclear when the ad exchange will go live. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-06 00:00:00 UTC ]

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Facebook’s growing influence on news consumption, in 5 charts

When it comes to news, it's Facebook's world -- publishers are just living in it. As Facebook continues to court publishers and hold onto users, more people are using the site to keep up on news. According to Pew, 63 percent of Facebook and Twitter users said that they they get their news from... Continue reading at Digiday

[ Digiday | 2015-07-15 00:00:00 UTC ]
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Publishers Prepare to Ramp Up News Distribution on Facebook’s Instant Articles in Coming Days

Publishers are ready to ramp up content distribution on Facebook’s Instant Articles in the coming days, people familiar with the matter said, with some newsrooms preparing to post a few dozen stories a day. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-25 00:00:00 UTC ]
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Marketers and Publishers Find Common Ground on Hot-Button Topic: Viewability

This issue is referred to broadly as viewability. Though it has dogged digital media for years, chief marketing officers are now paying attention -- and they've put everyone in the digital ecosystem on alert: Clean things up or we'll spend our money elsewhere.As one result, a cottage industry of... Continue reading at Advertising Age

[ Advertising Age | 2015-04-13 00:00:00 UTC ]
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Facebook and Publishers Take Cautious Approach to Content Tie-Up

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Apollo in the Lead to Buy Digital First Media — Sources

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[ Editor & Publisher | 2015-03-17 00:00:00 UTC ]
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Veteran TV Exec Rich Battista Poised to Become People Magazine President

Time Inc., the nation's largest magazine publisher, is close to naming former TV executive Rich Battista to lead the company's largest brand, People magazine, as well as its sibling publication Entertainment Weekly, according to two people familiar with the matter.The position -- president of... Continue reading at Advertising Age

[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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Google, Beware: Facebook to Open Ad Exchange Powered by LiveRail

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[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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Why Content Marketing Is an All-In Proposition

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[ Advertising Age | 2014-12-30 00:00:00 UTC ]
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Canon’s New Camera Ads Focus on People, Not Products

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[ AdWeek | 2014-10-07 00:00:00 UTC ]
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Bertelsmann plans to lift Penguin Random House stake

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[ Crains New York | 2014-10-07 00:00:00 UTC ]
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Facebook to Use Web Browsing History For Ad Targeting

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[ Advertising Age | 2014-06-12 00:00:00 UTC ]
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People Magazine Sheds About a Dozen, All You Group Publisher Exits

People magazine lost roughly a dozen staff members to layoffs and buyouts last week, according to people familiar with the matter. The departures come just before Time Inc., owner of People, starts to trade independently of Time Warner on Monday, June 9.People is the largest money maker at Time... Continue reading at Advertising Age

[ Advertising Age | 2014-06-03 00:00:00 UTC ]
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Time Inc. Candidates for Chief Revenue Officer Include Two Insiders

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[ Advertising Age | 2014-01-24 00:00:00 UTC ]
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Time Inc. Eyes Candidates for Chief Revenue Officer, Mulls Cost-Cutting Options

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[ Advertising Age | 2013-12-18 00:00:00 UTC ]
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Hearst's Dr. Oz Magazine Takes Shape as 'The Good Life,' Pitches Buyers

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[ Advertising Age | 2013-09-28 00:00:00 UTC ]
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[ AdWeek | 2013-02-08 00:00:00 UTC ]
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News Corp. Unit Interested in Penguin Group

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[ AllThingsD | 2012-10-29 00:00:00 UTC ]
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[ AllThingsD | 2012-04-05 00:00:00 UTC ]
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[ AllThingsD | 2012-03-08 00:00:00 UTC ]
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Barnes & Noble Shops Publisher

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[ AllThingsD | 2012-01-05 00:00:00 UTC ]
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