While most people associate Android with text-messages, Google hopes you will think of it in another "text" aspect too -- textbooks. Today, Google announces that it is bringing textbooks to the Play Store. The company has partnered with all five major textbook publishers -- Cengage, Wiley, Pearson, McGraw-Hill and Macmillan. This is a huge win for students, as they will no longer have to carry a large backpack full of books (chiropractors should be worried). Google will also be giving students' wallets some relief -- while they can buy textbooks at normal price, they can also rent them for six… [Continue Reading] Continue reading at 'Betanews'
[ Betanews | 2013-07-25 00:00:00 UTC ]
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Digiday surveyed 84 publisher executives to learn more about how reliant publishers are on programmatic advertising for their digital revenues. The post Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-16 00:00:00 UTC ]
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In this week's Rundown: Martech vendors pivot to blockchain, why Facebook can't iterate its way to a successful entertainment platform and more. The post The Rundown: Publishers sweat the ad details appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-15 00:00:00 UTC ]
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Porter Square Books owners Dina Mardell and David Sandberg are selling half their stake in their Cambridge, Mass., bookstore to their senior staff members. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-14 00:00:00 UTC ]
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Over the past three years the new owners of New York City's iconic bookstore have perfected their mix of café, books, and book machine. This summer they will expand the Shakespeare concept to Philadelphia with two more Manhattan locations to open later in the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-12 00:00:00 UTC ]
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Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app.Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover section for professional media partners such as BuzzFeed, Hearst,... Continue reading at Advertising Age
[ Advertising Age | 2018-03-09 00:00:00 UTC ]
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A man has been arrested on suspicion of arson after a fire ripped through a Waterstones Southampton store yesterday. Continue reading at The Bookseller
[ The Bookseller | 2018-03-08 00:00:00 UTC ]
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Off-roading tires and banned racing cars resonate the most with automotive readers. The post Red Cars and Tough Tires Drive the Most Recalled Ads in Automotive Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-07 00:00:00 UTC ]
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Proposal would grant publishers an antitrust exemption to seek concessions from tech giants, who dominate online advertising. Continue reading at Wired
[ Wired | 2018-03-07 00:00:00 UTC ]
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The new stores will average about 14,000 sq. ft., making them roughly 12,000 sq. ft. smaller than the chain's current stores. The first prototype location is set to open in New Jersey in late summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-02 00:00:00 UTC ]
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The first president to have a Twitter account thinks social media needs to change. In what was supposed to be an off-the-record speech at MIT’s Sloan Sports Analytics Conference on Friday, Barack Obama shared his concerns about how social media has un-united these states of ours. Libertarian... Continue reading at Fast Company
[ Fast Company | 2018-02-27 00:00:00 UTC ]
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Promising as much as 70-percent savings over 'the costs of traditional bound print textbooks,' McGraw-Hill Education is teaming with Barnes & Noble Education. MBS Textbook Exchange and Chegg on an ebook and textbook rental program. The post McGraw-Hill Opens Ebook, Textbook Rentals with... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-26 00:00:00 UTC ]
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Publishers tend to merge categories during difficult times—when they really should be doing the opposite. The post The Case for Category-Based Ad Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-23 00:00:00 UTC ]
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Putting into question thousands of textbooks already bought and in use, the publisher Prosveshchenie says that Ventana-Graf textbooks are making wrongful use of its logo–and that those books are therefore 'counterfeit.' The post One Russian Textbook Publisher Sues Another Over Alleged Trademark... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-23 00:00:00 UTC ]
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Can independent campus stores survive the onslaught from Follett and B&NE at a time when textbook sales continue to shrink? Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-23 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!What if you took a magazine and put it on stage? What you would get, if the magazine were any good, is Pop-Up Magazine, an evening of true stories... Continue reading at Advertising Age
[ Advertising Age | 2018-02-22 00:00:00 UTC ]
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“Experiential is critical in marketing today. Many millennials would rather spend money on experiences over products.” The post How European publishers are diversifying from overreliance on ad revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-22 00:00:00 UTC ]
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While most publishers are more preoccupied with plummeting traffic from Facebook, some quietly worry about Google’s propensity to show more and more information in its search results. The post Publishers warm to Google, but still worry about getting crowded out in search results appeared first... Continue reading at Digiday
[ Digiday | 2018-02-21 00:00:00 UTC ]
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"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
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Books about classic Hollywood tend to fall, broadly, into two categories: gossipy memoirs and moderately trashy biographies. Continue reading at Stuff
[ Stuff | 2018-02-14 00:00:00 UTC ]
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Blizzard has a habit of seasonally opening up its hero shooter Overwatch for everyone to try every couple months, typically just after it announces a new hero, event or map. Fittingly, the publisher announced that new PC, PS4 and Xbox One players can... Continue reading at Engadget
[ Engadget | 2018-02-13 00:00:00 UTC ]
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