Publishing experts spoke about standing out in a crowded marketplace at the third annual Global Kids Connect conference, held in New York City on December 4. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2017-12-12 00:00:00 UTC ]
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There’s an old truism in the ad business that you can get people to remember an ad by showing something outrageous. David Ogilvy likened it to showing a gorilla in a jock strap. But these days, unless you’re selling jock straps for gorillas, it is unlikely that people will remember your brand.... Continue reading at Advertising Age
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
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#email marketing
#trojan horse
#dive deeper
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#important part
Why publishers may not be getting what they think they’re getting from their vendors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-19 00:00:00 UTC ]
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Making educational materials available to all, regardless of students' disabilities, is the aim of the Benetech 'Global Certified Accessible' accreditation. The post Macmillan Learning Earns Benetech’s First ‘Global Certified Accessible’ Designation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-16 00:00:00 UTC ]
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The streaming service is on a book-buying spree as it seeks more content for its ever-growing global subscriber base. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-12 00:00:00 UTC ]
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#streaming service
For your consideration: a Netflix magazine. Netflix is casting a wider net with an awards-style magazine meant to tout its productions, according to Bloomberg. The online streaming giant will reportedly launch the publication, with the working title Wide, just in time for Emmy Awards campaigning.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-12 00:00:00 UTC ]
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#awards season
Named for an avid young reader who died very early, Oscar's Book Prize recognizes titles for pre-schoolers with an eye to family reading. The post Oscar’s Book Prize Announces Its 2019 Shortlist for Kids Under 5 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-11 00:00:00 UTC ]
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Romcom Dear Emmie Blue by Lia Louis has led to a global “rights storm” with the biggest German deal of her agent Juliet Mushens' career. Continue reading at The Bookseller
[ The Bookseller | 2019-04-06 00:00:00 UTC ]
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We’re living in the age of content; it touches most every facet of our lives. It’s the conversation you had with Alexa this morning, the Apple News story you skimmed on your way to work, the mid-meeting Twitter notification, the professionally shot five-second Instagram boomerang of you and your... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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#independent sources
A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it once on Facebook, and the... Continue reading at Advertising Age
[ Advertising Age | 2019-04-05 00:00:00 UTC ]
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#digital products
#flat fee
Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. On April 22, publishing conglomerate Condé Nast—home of Vogue, The New Yorker,... Continue reading at Advertising Age
[ Advertising Age | 2019-04-04 00:00:00 UTC ]
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#tangible sense
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#anchor tenant
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#$2 billion
[caption id="attachment_154889" align="alignright" width="150"] Roger Lynch[/caption] Nearly five months after Condé Nast announced that CEO Bob Sauerberg would depart the company, the magazine publisher finally named former Pandora president and CEO Roger Lynch as the new global CEO on... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-04 00:00:00 UTC ]
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#apple music
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#creative team
Ruth Reichl’s latest memoir, “Save Me the Plums,” covers her years as editor in chief of Gourmet from 1999 until the magazine folded a decade later. It’s a chronicle of Reichl’s conflicted feelings about success: her ambition to remake a legendary food magazine that had become out of touch, and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-04 00:00:00 UTC ]
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Scribd Originals, which launched today, will feature new works by a range of authors that will be available exclusively to Scribd subscribers in both ebook and audiobook formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-03 00:00:00 UTC ]
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#launched today
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Bloomsbury Children’s is to publish a picture book by Disney art director Andy Harkness on both sides of the Atlantic in winter 2021, after acquiring the manuscript ahead of this year’s Bologna Children’s Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2019-04-03 00:00:00 UTC ]
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#bloomsbury children
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#book fair
British indie publisher Greenhill Books is to make its first foray into children’s with Green Bean Books, a new imprint of Jewish-interest titles. Continue reading at The Bookseller
[ The Bookseller | 2019-04-02 00:00:00 UTC ]
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If they succeed in distracting commuters from their smartphones, short story dispensers will be a welcome addition to the landscapeCan fiction miniatures dispensed through slots lure commuters away from their smartphone apps and social media feeds into the imaginary worlds created by authors... Continue reading at The Guardian
[ The Guardian | 2019-04-02 00:00:00 UTC ]
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#modern twist
Media agency metrics and cut-rate pricing are putting major pressure on the margins of publishers' branded content operations. The post ‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-01 00:00:00 UTC ]
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Octopus imprint Mitchell Beazley has grabbed a new cookbook of oven-based dishes from food writer Diana Henry. Continue reading at The Bookseller
[ The Bookseller | 2019-03-30 00:00:00 UTC ]
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Movie-driven science fiction tops China's bestseller lists in February, and we have news on the fast rise of 'paid-for content' in China. The post China Bestsellers for February: ‘Paid-For Content’ in the Chinese Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-27 00:00:00 UTC ]
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#china bestsellers
#chinese market
#bestseller lists
The Content Blockchain project, a collaborative effort among three companies, includes the development of the ISCC, an identifier of content in a decentralized ledger environment. The post Content Blockchain Project Wins One of Germany’s Digital Publishing Awards appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-25 00:00:00 UTC ]
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