Getting Creative With Accountability

Publishers are using new methods to give advertisers a better picture of ROI. The post Getting Creative With Accountability appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-09-17 00:00:00 UTC ]
News tagged with: #give advertisers

Other Publishing stories related to: 'Getting Creative With Accountability'


‘It was a classic case of naive creatives, not protecting what they’d got’

Shindig!’s Jon Mills and Andy Morten on the perils of striking a magazine publishing deal without the proper paperworkJust before Easter, Jon Mills and Andy Morten signed off the 47th issue of Shindig!, the music magazine the two of them have been producing for around 20 years. Although... Continue reading at The Guardian

[ The Guardian | 2015-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publisher


How Legendary Illustrator Maira Kalman Stays Creative

We caught up with the whimsical illustrator about productivity, creativity, and why her spirit animal is a "tiny, delusional bird."You've probably seen illustrator Maira Kalman's whimsical, wryly funny work, whether you know it or not. Her supersaturated gouache paintings have graced countless... Continue reading at Fast Company

[ Fast Company | 2015-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #isaac mizrahi


Value of the creative writing degree defended at the Comic-Con of MFAs

Amid debate over its usefulness, teachers and students who attended the enormous AWP conference in Minneapolis had only good things to sayMore than 11,000 writers, publishers, students, teachers and dreamers thronged the Minneapolis convention center last week for the annual conference of the... Continue reading at The Guardian

[ The Guardian | 2015-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amid debate #annual conference #good things #writing programs


Neal Pollack's Secrets To Cranking Out Creative Work

The author of Alternadad and Downward-Facing Death shares how his habits help him work at a healthy clip.Neal Pollack is the author of nine books, a three-time Jeopardy champion, a musician, and a yoga instructor. His newest novel Repeat is "a romantic comedy with some time travel in it," as he... Continue reading at Fast Company

[ Fast Company | 2015-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative work #books including #yoga instructor #romantic comedy #time travel


For Vibrant Prayers, Get Creative

Finding inspiration in Mad Libs is one of many ways to climb out of a prayer rut. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-11 00:00:00 UTC ]
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Creative industry traineeships in Scotland

Creative Scotland is providing £100,000 funding to support 10 full-time, year-long traineeships across the creative industries. The programme aims to support the employment prospects for people aged 20-30 who are interested in developing a career in the arts and culture industries. It will... Continue reading at The Bookseller

[ The Bookseller | 2015-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative scotland #creative industries


Infographic: How Mobile Ads Are Becoming More Engaging and Accountable

A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move appeared to be another step in the right direction in getting the fragmented digital marketing industry on the same page when it comes to the... Continue reading at AdWeek

[ AdWeek | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile ads #week ago #begun working #move appeared #simply put #lose money


I Still Use an AOL Email Account

I’m a nostalgic at heart. I have a hard time letting go of things. My wife would probably describe it as low-level hoarding. That may be true. Stashed throughout our apartment are an impressive array of retro sneakers, old hip-hop magazines, comic books, CDs, and stickers. It all harkens back a... Continue reading at Slate

[ Slate | 2014-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #impressive array #comic books


Director Ana Lily Amirpour's Guide To Filmmaking And "Back to the Future" Approach to Creativity

How she dodged the Hollywood complex to make A Girl Walks Home Alone at Night.In a world where Hollywood is investing more and more into comic book heroes and reboots, it's perhaps unsurprising that a black and white Iranian vampire western wouldn't be the easiest pitch to studios. Ana Lily... Continue reading at Fast Company

[ Fast Company | 2014-11-21 00:00:00 UTC ]
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Book industry winners in Creative Scotland funding round

Glasgow Women’s Library and the Wigtown Book Festival are among the organisations receiving funding for the first time from Creative Scotland. The two groups join a number of other literature and publishing organisations awarded regular funding for the period covering April 2015 to March... Continue reading at The Bookseller

[ The Bookseller | 2014-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative scotland #total list #creative industries


Creative industries survey from Bertelsmann

A higher proportion of the UK population reads books on a weekly basis than in France or Germany... Continue reading at The Bookseller

[ The Bookseller | 2014-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #weekly basis


Creativity vs. Big Data? An Interview with Viktor Mayer-Schönberger

Oxford University professor Viktor Mayer-Schönberger offers a preview of his presentation on Big Data in Publishing, which he will deliver at the Frankfurt Book Fair's CONTEC conference on October 7. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big data #contec conference


The First 100 Days Of ClickHole: How Creativity (And George Takei) Keep The Onion-Y Site Sizzling

There's a reason everyone you know is obsessed with the quirky site that makes content parodying viral content--and then makes it go viral.Getting George Takei to share something you made with his 7 million Facebook followers is like crushing a piñata filled with free pageviews. It's a huge... Continue reading at Fast Company

[ Fast Company | 2014-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #george takei


Amazon Kindle's new old bug could expose your account credentials

A security flaw in Amazon's Kindle software could allow hackers to access your Amazon account details. Benjamin Daniel Musser, a security researcher, discovered the issue, which arises when downloading ebooks from websites other than Amazon itself. The "Manage Your Kindle" page contains a... Continue reading at Betanews

[ Betanews | 2014-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle software #kindle library #security researcher


Fox Chapel Buys Creative Homeowner Assets

Courier Corp. has sold the assets of its Creative Homeowner publishing subsidiary to Fox Chapel Publishing for an undisclosed price. The deal involves over 100 titles in home design, home improvement, landscaping and gardening. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #courier corp #undisclosed price #deal involves


'Guantanamo Diary,' the first Gitmo account by a detainee still imprisoned, will be published

“Guantanamo Diary” will be published simultaneously around the world on Jan. 20, 2015, as part of an international campaign to free Mohamedou Ould Slahi, Gitmo prisoner and author of the memoir. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #published simultaneously


Randi Zuckerberg's Deep-Dive Creative Month

How taking monotasking to an extreme can help you tackle ambitious projects.Every March, Randi Zuckerberg goes on a spring break. Last year she went to New York; the year before she went to Tokyo. But unlike your standard vacation, Zuckerberg, founder and CEO of Zuckerberg Media (and sister of... Continue reading at Fast Company

[ Fast Company | 2014-07-25 00:00:00 UTC ]
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Wattpad Adopts Creative Commons 4.0 Licenses

Wattpad has upgraded its copyright protection to Creative Commons 4.0, offering fans the ability to remix millions of stories into new content with permission. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #copyright protection


Cable announces £16m creative skills programme

A publishing training programme led by Oxford Brookes University in partnership with publishers... Continue reading at The Bookseller

[ The Bookseller | 2014-07-02 00:00:00 UTC ]
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Barnard Awards Inaugural Creative Writing Prize

Barnard College named Carmen Ren as the first ever recipient of its Axinn Foundation/Anna Quindlen Award for Creative Writing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative writing