Getting Creative With Accountability

Publishers are using new methods to give advertisers a better picture of ROI. The post Getting Creative With Accountability appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-09-17 00:00:00 UTC ]
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Other Publishing stories related to: 'Getting Creative With Accountability'


See The Workspaces Of 14 Leading Creative Minds

Todd Selby's third and latest book shows us where top fashion designers--including Iris Van Herpen, Dries van Noten, and Nicola Formichetti--go to work."With fashion, people often associate it with marketing, and they forget the other side of it, which is the creators," says Todd Selby, a... Continue reading at Fast Company

[ Fast Company | 2014-03-20 00:00:00 UTC ]
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UK's creative industries 'must back regional and ethnic diversity'

IPPR report calls for advertising, film and TV to support businesses outside London and to help develop non-white talentThe UK's creative industries need to embrace regional and ethnic diversity if they are to play an improved role in helping the economy, warns a report from a leading... Continue reading at The Guardian

[ The Guardian | 2014-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative centres #showing signs #action plan


Richard Branson by Bower - journalists have not held him to account

Tom Bower, the author who so often strikes fear into his subjects, has taken a second critical look at Richard Branson.His new book, some 14 years on from his first biography, is being serialised in the Sunday Times, with the second instalment due in two days' time.I think all journalists would... Continue reading at The Guardian

[ The Guardian | 2014-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #faber faber


Anonymous writer behind Goldman Sachs Elevator Twitter account gets book deal

The anonymous figure behind the Twitter handle is reported to be releasing a book titled 'Straight to Hell: True Tales of Deviance and Excess in the World of Investment Banking' this October. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #anonymous writer #book deal #twitter handle #book titled #investment banking


Inside The Creative Mind Of Hans Ulrich Obrist

And it's a mess in there! Here's proof that you don't have to be a neat freak to be wildly successful.Swiss-born curator and art historian Hans Ulrich Obrist is arguably one of the most active minds in the art world today. Named art's second most powerful figure by Art Review in 2010, he's... Continue reading at Fast Company

[ Fast Company | 2014-01-13 00:00:00 UTC ]
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Random House launches creative writing course

Random House Enterprises is to launch its first interactive online creative writing course. The... Continue reading at The Bookseller

[ The Bookseller | 2014-01-08 00:00:00 UTC ]
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The Getty and Google Unleash Free Art — And Your Creative Potential

Open sharing has been around forever, accelerating progress in diverse fields. Computing (e.g., Homebrew Computer Club), code (open source), and even academic publishing ("open access", which goes beyond peer review) are just a few that have multiplied their social impact thanks to this... Continue reading at Wired

[ Wired | 2013-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative potential #academic publishing #open access #peer review #social impact #central role


Myrmidon to republish River Kwai POW accounts

Myrmidon will republish two original accounts by British Second World War prisoners of the... Continue reading at The Bookseller

[ The Bookseller | 2013-12-18 00:00:00 UTC ]
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10 Famous Creative Minds That Didn't Quit Their Day Jobs

Kurt Vonnegut worked at a car dealer after publishing his first novel, and Philip Glass worked as a plumber while crafting his music. So while you may be itching to ditch your 9 to 5, take a lesson from these legendary creatives and pursue your passions while still collecting a pay check.No... Continue reading at Fast Company

[ Fast Company | 2013-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #day jobs #open office


Accounting investigation for B&N

Barnes & Noble is being investigated by the US Securities and Exchange Commission over its... Continue reading at The Bookseller

[ The Bookseller | 2013-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #exchange commission


Bewitching first novel by ex-accountant casts £1m spell on world of books

Publishers in 36 countries snap up book about modern witches in Britain by Sally Green, who only began writing three years agoAfter JK Rowling's wizards and Stephenie Meyer's vampires, publishers and producers have now been spellbound by a first novel about witches written by a former... Continue reading at The Guardian

[ The Guardian | 2013-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simple answer #ben horslen #half bad


Swiss Secrets to Stoking Creativity: St. Gallen Publishing Course

Sarah Dickman of Odyl attended inaugural International Publishing Management Course hosted by the Frankfurt Academy and reflects on the importance of continuing education. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gallen publishing #frankfurt academy


Why Is The Business Of Creativity Such An Oxymoron?

Judging by the number of TED talks or books bouncing up and down the bestseller lists offering to help us bottle that elusive djinn, we should be living in the Age Of Creativity. If that's true, though, why are so many books and talks about creativity filled with so many clichés? How can books... Continue reading at Fast Company

[ Fast Company | 2013-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creativity works


'My First Novel' editor Alan Watt aims to demystify the creative process

Alan Watt, who edited the anthology 'My First Novel,' invited 25 writers to contribute recollections about how they got their start. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative process


“Hacking Hollywood” Contributors On Martin Scorsese’s Courage, Mel Brooks’s Rebellious Creativity, And More

Hollywood’s complicated relationship with ingenuity is the subject of our new ebook anthology. Fast Company has long been fascinated by Hollywood’s relationship with ingenuity; the industry relies on original thinking to create entertainment that captivates and shapes society yet it also... Continue reading at Fast Company

[ Fast Company | 2013-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business models #status quo #shake things #mad men #retail outlets #expanded version


ADVERTISING SALESPERSON, ACCOUNT EXECUTIVE OR CATEGORY MANAGER

Like ad sales or regional managers, salaries for advertising salespeople, account executives or category managers fell last year—they didn’t bounce back for this segment in 2013 though. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #account executive #category manager #ad sales #regional managers #account executives #bounce back


Agincourt account to W H Allen

W H Allen has signed two new books in the 24 Hours at… series, which give hour-by-hour... Continue reading at The Bookseller

[ The Bookseller | 2013-07-25 00:00:00 UTC ]
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Commons to debate future of creative industries

Shadow culture secretary Harriet Harman has called a debate on the future of the arts and... Continue reading at The Bookseller

[ The Bookseller | 2013-06-14 00:00:00 UTC ]
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Canongate signs deal for Creative Freedom

Canongate has acquired world rights in Creative Freedom, a book by artist, writer and documentary... Continue reading at The Bookseller

[ The Bookseller | 2013-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative freedom


WoodWing Announces New Version of its Productivity Plug-In Smart Styles, Offering New Features and Adobe Creative Cloud (CC) Compatibility

The upcoming version of WoodWing´s productivity plug-in Smart Styles will offer a variety of new features, further improving the productivity in print and digital publishing. The upgrade also provides compatibility withInDesign CC ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing