Getting Creative With Accountability

Publishers are using new methods to give advertisers a better picture of ROI. The post Getting Creative With Accountability appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-09-17 00:00:00 UTC ]
News tagged with: #give advertisers

Other Publishing stories related to: 'Getting Creative With Accountability'

France's AIDS account wins £30k Baillie Gifford Prize

David France has won the £30,000 Baillie Gifford Prize for Non-Fiction for his account of the plague years of the AIDS epidemic, How to Survive a Plague (Picador). Continue reading at The Bookseller

[ The Bookseller | 2017-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david france #aids epidemic

How 400 Russia-run fake accounts posted bogus Brexit tweets

Researchers find that accounts run from a St Petersburg troll farm tried to sow discord between Britons over the referendumConcern about Russian influence in British politics has intensified as it emerged that more than 400 fake Twitter accounts believed to be run from St Petersburg published... Continue reading at The Guardian

[ The Guardian | 2017-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british politics

Papa John's Picks Laundry Service as Its New Creative Agency

Grey, the incumbent creative agency, was participating, and so was Grey's parent company WPP.The win comes a few weeks after Laundry Service signed a deal with ESPN to collaborate on branded digital content and original programming for the sports giant's advertisers and a day after Ad Age... Continue reading at Advertising Age

[ Advertising Age | 2017-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original programming #bud light

Creative industries facing 'catastrophic' loss of talent after Brexit, report warns

Britain’s creative industries are facing a "potentially catastrophic" loss of talent and skills following Brexit, the Creative Industries Federation has warned, arguing that the end of freedom of movement poses a "huge risk" to the sector. Continue reading at The Bookseller

[ The Bookseller | 2017-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative industries

Helen Lewis joins Pavilion as creative director

Pavilion Books has appointed Helen Lewis, formerly of Quadrille, to the new role of creative director. Continue reading at The Bookseller

[ The Bookseller | 2017-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative director #pavilion books

Pan Mac gets Theroux's Savile account

Pan Macmillan will publish two books by TV presenter Louis Theroux, the first of which is a "professional memoir" of his time with disgraced children's entertainer Jimmy Savile. Continue reading at The Bookseller

[ The Bookseller | 2017-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan mac #pan macmillan

Creative sector is 'highly resistant to automation', report finds

Sir Peter Bazalgette’s independent review into the Creative Industries has been released, revealing that the sector could be worth £128.4 billion to the UK economy by 2025 if a “sector deal” can be done between the government and the industry. Continue reading at The Bookseller

[ The Bookseller | 2017-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative sector #report finds #independent review #uk economy

Curt Stewart, Macmillan Account Executive, Dies at 63

Curt Stewart, a key account executive at Macmillan, died suddenly on September 11 after a short illness. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #died suddenly #short illness

Creative Industries Federation appoints Millard as deputy c.e.o.

The Creative Industries Federation has appointed Rosie Millard as deputy c.e.o. and promoted Caroline Julian to head of policy and public affairs. Continue reading at The Bookseller

[ The Bookseller | 2017-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public affairs

Upstart 50 Creative: Matt Oehrlein and Gui Cavalcanti, Co-founders at Megabots

For decades, the creators of movies, comic books and video games have dreamed up a future where giant robots engage in combat. Inspired by their childhood fandom and aided by extensive expertise in robotics, Matt Oehrlein and Gui Cavalcanti decided to make that fantasy a reality. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2017-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comic books #video games

Deadline looms for Creative Gift category spotlight

The Bookseller will be running a Creative Gift category spotlight in 20th October issue. Continue reading at The Bookseller

[ The Bookseller | 2017-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deadline looms

Nook Terminating Accounts of Erotica Authors

A new content policy instituted by Nook Press last week has resulted in the termination of the accounts of numerous self-published authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nook press

AHRC launches £80m creative industry research programme

A new £80m programme will see the UK's creative industries partnered with universities for a series of funded research and development projects aimed at boosting innovation. Continue reading at The Bookseller

[ The Bookseller | 2017-08-02 00:00:00 UTC ]
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Liskeard bookshop seeks ‘creative, proactive’ new owners

Michèle Laouénan, the owner of The Book Shop in Liskeard, Cornwall, has put the shop up for sale as she prepares for retirement. Continue reading at The Bookseller

[ The Bookseller | 2017-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book shop

China’s ‘Copyright Industry’ Shows Rapid Growth, Exports in Creative Products

As the US Book Industry Study Group surveys new awareness of rights, China's markets are seeing positive trends in copyright-based exports. The post China’s ‘Copyright Industry’ Shows Rapid Growth, Exports in Creative Products appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post china

Brexit 'red lines' issued by Creative Industries Federation

The Creative Industries Federation has issued its Brexit "red lines” in the week the Article 50 negotiations formally begin. Continue reading at The Bookseller

[ The Bookseller | 2017-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #red lines

Marina Kemp launches creative writing masterclasses

Former Penguin Random House editor Marina Kemp is launching a series of one-on-one creative writing courses modelled on the traditional writer-editor relationship. Continue reading at The Bookseller

[ The Bookseller | 2017-06-02 00:00:00 UTC ]
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Creative Industries Federation had 'no choice' but to pull Corbyn event

The Creative Industries Federation has cancelled its planned general election event in Hull with Jeremy Corbyn, because, it says, Labour refused to give up as much time as other parties to questions from the floor. Continue reading at The Bookseller

[ The Bookseller | 2017-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jeremy corbyn

Account of AIDS epidemic wins Green Carnation Prize

David France's insider account of the AIDS epidemic, How to Survive A Plague: The Story of How Activists and Scientists Tamed AIDS (Picador), has been named the "unanimous" winner of the Green Carnation Prize. Continue reading at The Bookseller

[ The Bookseller | 2017-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #insider account #david france #aids epidemic