Getting Creative With Accountability

Publishers are using new methods to give advertisers a better picture of ROI. The post Getting Creative With Accountability appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-09-17 00:00:00 UTC ]
News tagged with: #give advertisers

Other Publishing stories related to: 'Getting Creative With Accountability'


Fight Club author Palahniuk 'close to broke' after accountant charged with fraud

Fight Club author Chuck Palahniuk has described himself as being "close to broke" after an accountant at his literary agency was arrested for embezzling $3.4m (£2.5m) from the company. Continue reading at The Bookseller

[ The Bookseller | 2018-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agency #embezzling $3


Facebook has already removed 583 million fake accounts this year

Last month, Facebook published its internal community enforcement guidelines for the first time and today, the company has provided some numbers to show what that enforcement really looks like. In a new report that will be published quarterly, Facebo... Continue reading at Engadget

[ Engadget | 2018-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook published


Let's silence the creative writing course snobs

These days, it is normal for authors to go to writing workshops – or teach them. So why does the idea they produce derivative writers persist?What makes a writer? How do you become one? When I was younger, even asking those questions seemed to disqualify me: a writer isn’t something one becomes,... Continue reading at The Guardian

[ The Guardian | 2018-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative writing #writing workshops #writing workshop #important step


How an Art Director’s Frustration Fueled the Curiously Creative Instagram Feed ‘Trump as Food’

Agency creatives famously maintain all sorts of side projects, from a collection of fonts based on late rock stars' handwriting to a book based on an Instagram account summarizing millennial life. These efforts tend to get political (as so many things do these days), and ad folk have been... Continue reading at AdWeek

[ AdWeek | 2018-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #art director #book based


Now Playboy deletes its Facebook account, citing values

Playboy announced its intention to deactivate its Facebook accounts and leave the social network amid escalating concerns about the platform's mismanagement of user data.The publisher said the decision follows the difficulty it has felt for years to express its "values" on Facebook, due to the... Continue reading at Advertising Age

[ Advertising Age | 2018-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook accounts #facebook pages #recent news


ACE reveals new £14m fund for independent creatives

Arts Council England (ACE) has unveiled a £14.4m fund to “cultivate individual talent”. Continue reading at The Bookseller

[ The Bookseller | 2018-03-07 00:00:00 UTC ]
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As Branded Content Moves to the Forefront, Trust and Accountability Remain Key

Hearst Magazines Digital Media and Us Weekly on why success in branded content depends on more than great creative. The post As Branded Content Moves to the Forefront, Trust and Accountability Remain Key appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great creative


Report reveals 90% of secondary schools are cutting creative subjects

Nine out of 10 secondary schools in England are making cuts to their provision of creative subjects, according to a BBC survey. Continue reading at The Bookseller

[ The Bookseller | 2018-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #secondary schools #making cuts #creative subjects


Kerr MacRae launches literary and creative production agency

Former Simon & Schuster executive director Kerr MacRae has launched a literary agency and creative productions business, presenting himself as “London publishing’s first literary producer” with two major deals already secured. Continue reading at The Bookseller

[ The Bookseller | 2018-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agency #major deals


'Solid accounts' for Waterstones will appeal to buyers, Daunt says

Waterstones plans to press ahead with its programme of opening new premises in 2018, despite the business being up for sale. Continue reading at The Bookseller

[ The Bookseller | 2018-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #press ahead


Facebook feigns accountability with ‘trusted’ news survey

When Facebook announced it was rolling out a major overhaul to its News Feed earlier this month, it did so with the intention of prioritizing interactions between people over content from publishers. It was a notable shift in strategy for the company... Continue reading at Engadget

[ Engadget | 2018-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook announced


BookNet Canada Sees Print Sales Decline in 2017, Backlist Accounts for 60 Percent

Two of the five top sellers in 2017 in Canada were backlist, which was up 2 percent over 2016. Print unit sales fell 4 percent, value down 3 percent. The post BookNet Canada Sees Print Sales Decline in 2017, Backlist Accounts for 60 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top sellers


Spicer's 'insider's account' of Trump administration to Biteback

Biteback Publishing has acquired a memoir by former White House press secretary Sean Spicer. Continue reading at The Bookseller

[ The Bookseller | 2018-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trump administration


Hancock: 'Creative industries have got their mojo back'

New culture secretary Matt Hancock and his Labour counterpart Tom Watson presented different visions of the impact of Brexit on the creative industries at an event held at the Natural History Museum to celebrate the third anniversary of the Creative Industries Federation.   Continue reading at The Bookseller

[ The Bookseller | 2018-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative industries #mojo back


Aitken Alexander launches creative writing scholarship with Birkbeck

Literary agency Aitken Alexander Associates is to create a new scholarship in Creative Writing for students at Birkbeck, University of London, in a bid to "find and nurture" literary talent from groups underrepresented in publishing. Continue reading at The Bookseller

[ The Bookseller | 2018-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative writing #literary talent


'Shocking' first-hand account of modern-day slavery to Ebury

Ebury Press has acquired a "shocking" true story of modern-day slavery in the UK.  Continue reading at The Bookseller

[ The Bookseller | 2018-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebury press #first-hand account #true story


Internet giants such as Facebook and Twitter must be made accountable for content they publish | Letters

Ian Bartlett says the ruling that Uber is a transport company not a digital service could also change the way we view other digital giants; and Derek Wyatt suggests a post-Brexit Britain could create a Global Digital Foundation to address these issuesUber is officially a transport company and... Continue reading at The Guardian

[ The Guardian | 2017-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british council #soft power #foreign policy


Little, Brown to publish 'inside account' of Trump presidency

Little, Brown is publishing what it calls an inside account of Donald Trump's presidency by journalist Michael Wolff. Continue reading at The Bookseller

[ The Bookseller | 2017-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inside account #trump presidency


Creative Access calls for publishing mentors

Diversity social enterprise Creative Access is launching a new mentoring scheme and is seeking volunteers from the publishing industry. Continue reading at The Bookseller

[ The Bookseller | 2017-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mentoring scheme #publishing industry


Government needs 'more ambition', say creatives

Greater commitment is needed from the government to support the continued growth of the creative industries in the UK, the Creative Industries Federation (CIF) has said following the release of the industrial strategy white paper. Continue reading at The Bookseller

[ The Bookseller | 2017-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative industries