German publishing giant Gruner + Jahr has been experimenting with a range of different methods to reduce ad blocking levels over the last year. The latest to receive attention is its core news title Stern. For this it's gone for a mixed approach of humor and strategically placed ad blocker pop-ups. G+J's ad blocking strategist Oliver Von Wersch, who has also played a major part in the forming of the global ad blocking coalition announced last week, talks through the process. The post German publisher Gruner + Jahr’s latest ad blocking tactic: Humor appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-19 00:00:00 UTC ]
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Sheikha Bodour Al Qasimi founded the Emirates Publishers Association and pushed for it to become a full member of the IPA. Here, she explains it was so important. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-12 00:00:00 UTC ]
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This month's starred reviews of self-published books includes a SF mystery set in dystopia where people live in domed cities and a memoir of Mexican immigration to the US. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-09 00:00:00 UTC ]
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The Believer has published an interview with author Maurice Sendak, in which Sendak doesn't hold back his thoughts on the publishing business. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-08 00:00:00 UTC ]
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Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at Media Week
[ Media Week | 2012-11-07 00:00:00 UTC ]
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#marie claire
According to Reuters, EU regulators look likely to accept an offer from Apple and a handful of publishers, including Simon & Schuster, HarperCollins, Hachette Livre and Macmillan. The assembled publishers propose that they will allow retailers (including Amazon) to sell ebooks cheaper than... Continue reading at Engadget
[ Engadget | 2012-11-06 00:00:00 UTC ]
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Gannett Publishing Services has entered an agreement with The World Co. to produce print and digital ads for the family-owned Kansas media company through the Gannett Imaging and Ad Design Center, the company announced this week. The Des Moines, Iow ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-06 00:00:00 UTC ]
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Spanish publishing house Alfaguara will publish Mexican author Carlos Fuentes's last novel, Federico en Su Balcon, posthumously later this week. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-06 00:00:00 UTC ]
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Apple has announced sales of three million units internationally for its latest tablet devices,... Continue reading at The Bookseller
[ The Bookseller | 2012-11-06 00:00:00 UTC ]
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Like Kobo, Amazon's Japan ebookstore is hampered by limited title selection, but the recent launch will motivate publishers to finally digitize their catalogs. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-05 00:00:00 UTC ]
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There's No Place Like Home The great promise of mobile is that it is… mobile, which is why we hear so much about the potential for reaching audiences anytime and anywhere with stuff like location-based advertising. According to... Continue reading at Publishing Executive
[ Publishing Executive | 2012-11-02 00:00:00 UTC ]
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By Dennis Abrams Want to create and publish an interactive children’s book but don’t have a lot of technical expertise? Now there’s help. New York ... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-01 00:00:00 UTC ]
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American publishers say they are "carrying on" despite the devastation wreaked by... Continue reading at The Bookseller
[ The Bookseller | 2012-10-31 00:00:00 UTC ]
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It’s no secret that the job description for newspaper publishers is evolving, often on a day-to-day basis. As readers and advertisers are presented with an increasing number of outlets to direct their attention and dollars, newspapers have ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-31 00:00:00 UTC ]
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CHICAGO -- Newspaper publishers sought to recapture some of their swagger at this week’s annual meeting of the Inland Press Association, even as they face an uncertain fallout from the U.S. Postal Commission’s negotiated service a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-31 00:00:00 UTC ]
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The practice of digital journalism was both tested and proved yesterday as Hurricane/Super Storm Sandy bore down on the East Coast during an unforgettable night for millions of Americans. While digital media outlets have been dutifully covering the storm for days, several prominent New... Continue reading at AdWeek
[ AdWeek | 2012-10-30 00:00:00 UTC ]
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New York-based startup Tinypass, which helps small publishers and content creators charge for content online through existing platforms like Google, is rolling out metered content options to all of its clients. Tinypass, which signed up its first f ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-30 00:00:00 UTC ]
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Kai John spent his life savings to buy the rights to Atlas Shrugged and have it retranslated into German. Here, he reflects on his decision and its reception. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-30 00:00:00 UTC ]
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Penguin and Random House, which are merging to form one of the world's biggest publishers, are confident of regulatory approval but will sell "bits and pieces" if necessary. Continue reading at BBC News
[ BBC News | 2012-10-29 00:00:00 UTC ]
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For decades, large and small publishers alike have wrestled with one simple but crucial question about their books, on which success and failure often hang in the balance: How many copies should we print? Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-29 00:00:00 UTC ]
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When On Demand Books introduced its Espresso Book Machine to the U.S. book trade in 2008 by installing a beta model at Northshire Books in Manchester Center, Vt., the company promoted it as a tool for printing backlist titles and books in the public domain, as well as for authors who wanted to... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-26 00:00:00 UTC ]
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