German publisher Gruner + Jahr’s latest ad blocking tactic: Humor

German publishing giant Gruner + Jahr has been experimenting with a range of different methods to reduce ad blocking levels over the last year. The latest to receive attention is its core news title Stern. For this it's gone for a mixed approach of humor and strategically placed ad blocker pop-ups. G+J's ad blocking strategist Oliver Von Wersch, who has also played a major part in the forming of the global ad blocking coalition announced last week, talks through the process. The post German publisher Gruner + Jahr’s latest ad blocking tactic: Humor appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-19 00:00:00 UTC ]
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Windows 8 Offers Publishers a New App Platform to Deliver Content

Today, Microsoft launched its newest PC and tablet operating system–Windows 8. The latest installment of Windows will feature app-based capabilities, and offer users the ability to purchase and download apps from the Windows Store. To coincide with the launch, Condé Nast, Bonnier and Northern... Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-26 00:00:00 UTC ]
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Self-published books triple in production since 2006

Self-published books make up 43 percent of the print titles released in 2011 and helped to drive the first growth in print production since 2007, according to a new study from Bowker. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-10-26 00:00:00 UTC ]
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Self-Publishing Rules the EBM at Indies

When On Demand Books introduced its Espresso Book Machine to the U.S. book trade in 2008 by installing a beta model at Northshire Books in Manchester Center, Vt., the company promoted it as a tool for printing backlist titles and books in the public domain, as well as for authors who wanted to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-26 00:00:00 UTC ]
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Cruise sues magazine publisher

An attorney for Tom Cruise said he filed a US$50 million defamation lawsuit Wednesday against the publishers of Life & Style magazine for articles that said the actor has abandoned his 6-year-old daughter, Suri. Continue reading at Stuff

[ Stuff | 2012-10-25 00:00:00 UTC ]
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Ad revenue falls again at The New York Times Co.

Ad revenue at The New York Times Co. declined 8.9% in the third quarter from the quarter a year earlier as print ad revenue dropped 10.9% and digital ad revenue slipped 2.2%, the company said today. Circulation revenue, however, increased 7.4% on the strength of growing digital subscriptions and... Continue reading at Crains New York

[ Crains New York | 2012-10-25 00:00:00 UTC ]
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India vs. China? To Publishers, India Wins

A rising middle class, looser regulations and ebook growth puts India ahead of China on many publishers agendas, says OUP's group strategist. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-24 00:00:00 UTC ]
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Confronting the Big Issues in Indian Publishing

A lack of trained professionals, of distribution channels for books, of good infrastructure, and piracy plague Indian publishers, but a dialogue for change has begun. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-24 00:00:00 UTC ]
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Shifting Strategies Lead to Success for US Small Publishers

At the Frankfurt Book Fair this year, representatives from a number of indie publishers demonstrated the impact they are having on the industry as a whole. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-23 00:00:00 UTC ]
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Amazon 'charging publishers 20% for ebook VAT'

Amazon is forcing publishers to start negotiations over ebook prices exclusive of the full 20%... Continue reading at The Bookseller

[ The Bookseller | 2012-10-22 00:00:00 UTC ]
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Publishers look for author 'staying power'

Publishers are still prepared to pay good money up front for the right books, agents have told... Continue reading at The Bookseller

[ The Bookseller | 2012-10-22 00:00:00 UTC ]
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Publishers must engage with children's book buyers

The recommendations of friends was the top driver behind children's discovery of new titles,... Continue reading at The Bookseller

[ The Bookseller | 2012-10-22 00:00:00 UTC ]
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Publishing in Israel: A Snapshot Overview

With competitive bookstores, strong sales and three major languages - Hebrew, Arabic and Russian - Israel's small but vibrant publishing industry is on the rise. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-22 00:00:00 UTC ]
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Self-published crime for TFP

The Friday Project has signed up a self-published crime writer who sets her novels among London... Continue reading at The Bookseller

[ The Bookseller | 2012-10-19 00:00:00 UTC ]
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US Publishing Leaders Unite To Denounce Saudi Textbook Bigotry

Seven current and former heads of major American publishing houses have published a joint statement opposing hate speech in Saudi textbooks. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-19 00:00:00 UTC ]
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Publishers agree Kindle lending 'experiment'

Amazon has been approaching UK publishers ahead of the launch of its Kindle lending service, with... Continue reading at The Bookseller

[ The Bookseller | 2012-10-19 00:00:00 UTC ]
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Dunham’s $3.7m Advance: Everything Wrong With Publishing Today?

Lena Dunham, creator of HBO’s Girls, signed a $3.7 million book deal with Random House. Rob Spillman says it is emblematic of all that is wrong with corporate publishing today. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-18 00:00:00 UTC ]
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Content Newswire NewsCred Buys Cloud Publisher Daylife

NewsCred is a media upstart that offers a one-stop shop for high quality content from the likes of the Economist and Bloomberg. After relaunching less than a year ago with a $4 million investment, the company&rsquo;s technology-driven syndication ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-18 00:00:00 UTC ]
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Australia to Play Big Role in News Corp.'s Publishing SpinOff

In splitting News Corp. into two companies, Rupert Murdoch is creating something he hasn't had in years: an Australian media company. By some measures, the publishing company to emerge from the division of News Corp. sometime next year will have ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-17 00:00:00 UTC ]
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