German publishing giant Gruner + Jahr has been experimenting with a range of different methods to reduce ad blocking levels over the last year. The latest to receive attention is its core news title Stern. For this it's gone for a mixed approach of humor and strategically placed ad blocker pop-ups. G+J's ad blocking strategist Oliver Von Wersch, who has also played a major part in the forming of the global ad blocking coalition announced last week, talks through the process. The post German publisher Gruner + Jahr’s latest ad blocking tactic: Humor appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-19 00:00:00 UTC ]
News tagged with:
#major part
Christmas sales are picking up in Germany, with double-digit sales growth for the second week... Continue reading at The Bookseller
[ The Bookseller | 2012-12-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#christmas sales
#strong start
Bookateria, a new book discovery and sales site, features titles that are being discussed, reviewed and recommended by those in the industry and the media. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book discovery
#random house
At the heart of the debate between publishers and libraries over ebook pricing and lending is a simple question: do libraries increase book sales or cannibalize them? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#simple question
#ebook pricing
Children's publishers' digital Christmas strategies are already being unwrapped, with... Continue reading at The Bookseller
[ The Bookseller | 2012-12-17 00:00:00 UTC ]
More news stories like this |
Korea, Indonesia and Turkey are well positioned to take advantage of the growing interesting in developing book markets from Western publishers in coming years. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#coming years
#western publishers
Sony has opened an e-reader store in Germany, selling digital titles in eight different... Continue reading at The Bookseller
[ The Bookseller | 2012-12-13 00:00:00 UTC ]
More news stories like this |
29th Street Publishing sees no reason why selling subscriptions shouldn’t be as easy as blogging. At a time when print magazines such as Newsweek and tablet publications like The Daily are shuttering, the team at 29th Street Publishing is betting on the future of magazines for iPad and... Continue reading at Fast Company
[ Fast Company | 2012-12-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#selling subscriptions
#independent publishing
#print magazines
The European Union has accepted an offer from Apple and four major publishers to reduce pricing restrictions on content offered at Amazon and other book-sellers. After being caught out by the EU, we heard that the offer was likely to be adopted last month, and the commission has now confirmed... Continue reading at Engadget
[ Engadget | 2012-12-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#favored nation
#striking deals
#hachette livre
#lagardere sca
#most-favored nation
#major publishers
#european union
Foyles asked for advice on designing the bookshop of the future and several notable publishing personalities shared their ideas with Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-12 00:00:00 UTC ]
More news stories like this |
Random House publishers are to reward employees with a $5,000 (£3,103) bonus partly owing to the success of EL James's erotic trilogy, Fifty Shades of Grey. Continue reading at BBC News
[ BBC News | 2012-12-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#el james
#fifty shades
Ever since Hearst Corp. sold William Morrow to News Corp. in 1999, its book publishing activities have focused on partnering with different houses to publish books based on content from its magazines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hearst corp
#trade publishing
Magazine publishers are still tightening their belts three years after the nightmare of the advertising recession shook the industry to its toes. But the itch to launch new magazines shows no sign of going away. In 2012, veteran publishers and novice entrepreneurs launched a total of 195 print... Continue reading at Crains New York
[ Crains New York | 2012-12-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#higher costs
#advertising revenue
#transition period
#martha stewart
#american artist
#du jour
#upscale men
At this point, expecting Amazon to actually divulge genuine numbers surrounding its Kindle business would be akin to expecting that so-called "fiscal cliff" to just vanish overnight. That said, the company's playing a little less coy than usual in a new press release that announces A/B testing... Continue reading at Engadget
[ Engadget | 2012-12-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#in-app purchasing
#kindle fire
#app downloads
#app developers
#press release
Authors Tony Parsons and Jane Fallon have said Curtis Brown’s new digital self-publishing... Continue reading at The Bookseller
[ The Bookseller | 2012-12-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital self-publishing
#jane fallon
#curtis brown
Spain’s financial crisis and slump in book sales has led Spanish-language publishers to focus on Latin America, with agents bypassing Spain to sell rights directly in the region. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#latin america
#book sales
#financial crisis
Ebooks will bring Cuba's isolated publishing industry and authors to a wider audience across the Spanish-speaking world, but also the US, under the radar of the trade embargo. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#trade embargo
#spanish-speaking world
#wider audience
Agency Curtis Brown has launched a digital self-publishing programme through Kindle Direct... Continue reading at The Bookseller
[ The Bookseller | 2012-12-04 00:00:00 UTC ]
More news stories like this |
Nacéra Khiat of Algeria's Editions Sedia discusses how training in Casablanca by the Frankfurt Book Fair has brought together disparate publishers from across the Magreb. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
More news stories like this |
Publishers Weekly faces controversy after naming 'Fifty Shades of Grey' author E L James 'Publishing Person of the Year' for 2012. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-12-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fifty shades
#literary world
#publishing person
German self-publishing platform XinXii, which allows indie authors to sell their titles through mobile ebook shops, has gone live in Russia. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#indie authors