Instagram Stories launched Tuesday, and brands are already using the Snapchat-like feature, which lets marketers and the digital platform's 500 million monthly users curate daily moments that disappear after 24 hours. In fact, General Electric is using its first Instagram story to push a video series on Snapchat that features a data-driven exploration into Masaya Volcano in Nicaragua. Check out the following six stills from GE's first Instagram story (which also includes video but is not embeddable on third-party publisher sites). The brand is collecting much of its footage with drones. Other brands are also using Instagram Stories, including Arby's and Red Bull. Arby's campaign references the recent release of Harry Potter and the Cursed Child with a series of hyper-lapse clips of the book's Golden Snitch character being made with the sandwich slinger's packaging. The story runs on Instagram through 1 p.m. today. Here are a few stills from the brand's virgin effort: The GIF on the right is one we created from the stills in Red Bull's first Instagram Stories clip. And on a business-to-business level, here's DigitasLBi simply saying "sup" in its first go at Instagram Stories: Tech industry watchers have noted similarities between Instagram's new offering and a couple of Snapchat features. Snapchat's Stories offer users a personal way to share photos and videos with followers, and the mobile app was a pioneer in disappearing content. Continue reading at 'AdWeek'
[ AdWeek | 2016-08-03 00:00:00 UTC ]
News tagged with:
#cursed child
#mobile app
NWay, the two-year-old gaming startup behind the Facebook game Chrono Blade, has raised a $5 million Series A round. Co-founder and CEO Taehoon Kim said TransLink Capital, which led the round, is well connected in Asia and that the action RPG has generated interest from Asian publishers. The... Continue reading at AllThingsD
[ AllThingsD | 2013-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year --
#company plans
#asian publishers
The new imprint of the online bookseller has already released works by authors including William Lashner and Rebecca Adams Wright. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online bookseller
Orchard Books has promoted Jessica Clarke to fiction editorial director, reporting to publishing... Continue reading at The Bookseller
[ The Bookseller | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#orchard books
Plus Samsung gets overly heavy, Secret Plumber's social error, reasons to use Microsoft Word, and moreA burst of 10 links for you to chew over, as picked by the Technology teamAmicus Brief >> Bob KohnLike all others, Kohn was required to limit his amicus curiae legal brief on what he... Continue reading at The Guardian
[ The Guardian | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#microsoftapplegooglecharles arthurtheguardian
#@gdntech
#pinboardto suggest
#federal reserve
Posman Books in New York City has launched a curated romance series, exclusively available in its Grand Central Station store, selected by bestselling authors in the genre. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bestselling authors
#posman books
Amazon Publishing has launched a new digital short story imprint in the US called StoryFront.... Continue reading at The Bookseller
[ The Bookseller | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon publishing
As a member of Hollywood royalty, a fashion icon and an Academy Award-winning actress, Anjelica Huston has led a full life -- so much so that she's taking two books to tell her story.As a member of Hollywood royalty, a fashion icon and an Academy Award-winning actress, Anjelica Huston has led a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#teen years
#anjelica huston
#fashion icon
Sprout Pictures, the independent film and TV company run by Stephen Fry, has optioned James... Continue reading at The Bookseller
[ The Bookseller | 2013-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stephen fry
#sprout pictures
#tv series
Advertising on Instagram has quickly moved from a novelty to a near-daily occurence, and they're churning up a tsunami of "likes" as well as a dose of aggrieved user comments.General Electric, Levi's, Lexus and Ben & Jerry's have now posted their first ads to the mobile photo- and... Continue reading at Advertising Age
[ Advertising Age | 2013-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#michael kors
#broad audience
#video-sharing network
#mobile photo-
Virgin Books has bought a book that goes behind the scenes of the digital gaming phenomenon... Continue reading at The Bookseller
[ The Bookseller | 2013-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#virgin books
Former DC Entertainment and Random House publicity executive David Hyde plans to launch Superfan Promotions, a new publicity and marketing firm aimed at supporting traditional authors as well as a new generation of comics and graphic novel creators. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dc entertainment
Chivas Regal is running its first-ever branded Web video series called "Brotherhood" through Dec. 15 on the new Esquire Network's website; the two-month-old NBC Universal initiative is looking to leverage the iconic magazine's brand in the world of cable TV and digital media. Starring Saturday... Continue reading at AdWeek
[ AdWeek | 2013-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#google search
#paid ads
#dinner table
James Horobin has been appointed as group sales, marketing and publicity director at Simon &... Continue reading at The Bookseller
[ The Bookseller | 2013-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publicity director
#group sales
#james horobin
#simon schuster
Aurum Press has signed a book on cyclist Dieter Wiedermann, an East German sports star who... Continue reading at The Bookseller
[ The Bookseller | 2013-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#aurum press
IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the country. The problem with keeping the book in stock, though, is that there were never any printed copies. Eric Jonrosh (and the... Continue reading at AdWeek
[ AdWeek | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#makes sense
#fifty shades
#wall street
Most startups will never see anything close to the amount of money Twitter plans on raising during its IPO this week (a reported $1.6 billion) and in fact, three out of four tech businesses fail. Entrepreneurs in training looking to create a successful company, then, might want to know what... Continue reading at Fast Company
[ Fast Company | 2013-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#paying attention
#early days
#makes sense
Michael Joseph has signed a five book fantasy series from crime author James Oswald. Writing as... Continue reading at The Bookseller
[ The Bookseller | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#michael joseph
Instagram's cautious roll-out of its in-stream ads is now underway.U.S. users who open the app in the coming week will see an "educational ad" from Instagram itself, according to a blog post. Confirmed advertisers to follow it are Adidas, Ben & Jerry's, Burberry, General Electric, Levi's,... Continue reading at Advertising Age
[ Advertising Age | 2013-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#michael kors
#general electric
#coming week
An exhibition on New York's graffiti traces the history of the art form in the city, a Parisian museum shows how immigrants helped shape comic books worldwide - and other stories from the world of arts. Continue reading at BBC World
[ BBC World | 2013-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#art form
Lydia Newhouse has been appointed as senior commissioning editor at HarperCollins imprint Avon... Continue reading at The Bookseller
[ The Bookseller | 2013-10-16 00:00:00 UTC ]
More news stories like this |