FT takes controlling stake in content marketing company Alpha Grid

Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social as well as events. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-06-16 00:00:00 UTC ]
News tagged with: #digital content #branded content

Other news stories related to: "FT takes controlling stake in content marketing company Alpha Grid"


ViacomCBS Allows Marketers to Transact on VideoAmp Metrics Instead of Nielsen

As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek

[ AdWeek | 2021-09-28 13:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen


Marvel sues to retain control of Avengers characters

The comics giant has issued lawsuits in a bid to hold on to the copyright of heroes including Spider-Man and Iron ManMarvel has filed a series of lawsuits in a bid to retain full control of characters including Spider-Man and Iron Man.The complaints, which were obtained by the Hollywood... Continue reading at The Guardian

[ The Guardian | 2021-09-27 14:40:42 UTC ]
More news stories like this | All news stories tagged with: #comic book #hollywood reporter #iron man #comics giant #retain control #marvel entertainment #copyright law #copyright office


Taking centre stage

Almost one in five working-age adults are disabled, so why does it remain a struggle to find that statistic adequately reflected in modern fiction? Continue reading at The Bookseller

[ The Bookseller | 2021-09-26 17:03:37 UTC ]
More news stories like this |


Simon & Schuster Takes a New Recruiting Program Online

Simon & Schuster's Publishing Prologue program, which launched this summer, is aimed at reaching and recruiting young people interested in publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-24 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #simon schuster


Bookstat chart: two's company for Osman sequel

Richard Osman’s The Man Who Died Twice (Penguin) scored the Bookstat e-book number one for the week ending 18th September, doubling up on its overall print number one—and leapfrogging Sally Rooney’s Beautiful World, Where Are You (Faber) in both charts. Continue reading at The Bookseller

[ The Bookseller | 2021-09-23 03:15:19 UTC ]
More news stories like this | All news stories tagged with: #e-book #beautiful world #print number #richard osman #bookstat chart


Books with inspirational themes continue to drive children's book market

Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-22 10:13:53 UTC ]
More news stories like this | All news stories tagged with: #children's book #book market


This book explains actually helpful actions you can take to fight climate change

You may be sick of hearing over and over to recycle more or use a reusable bag. A new book called ‘Regeneration’ explains how you can support the changes that are truly needed. There’s one clear antidote for climate anxiety: If you can take strategic steps to address climate change, it begins to... Continue reading at Fast Company

[ Fast Company | 2021-09-21 07:00:55 UTC ]
More news stories like this | All news stories tagged with: #real time #move fast #climate anxiety #book explains


Don't always take the safe bet, Denwood urges publishers

Publishers should 'resharpen' their skills and not become risk-averse to working with unknown talent, says m.d. of Simon & Schuster Children's Books Rachel Denwood. Continue reading at The Bookseller

[ The Bookseller | 2021-09-20 11:40:06 UTC ]
More news stories like this |


Non-fiction and TikTok-boosted YA help children’s book market surge

​The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-20 01:05:47 UTC ]
More news stories like this | All news stories tagged with: #children’s book #picture books #book market


DK appoints Hopkins as content licensing director

Toby Hopkins has been appointed director of content licensing at DK as the publishing house develops plans to grow B2B sales in the digital space. Continue reading at The Bookseller

[ The Bookseller | 2021-09-17 22:51:13 UTC ]
More news stories like this | All news stories tagged with: #digital space #content licensing #appointed director


Liturgical Restructures, Focuses on Digital Marketing

A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital marketing


Sky News Australia rolls out the red carpet for Piers Morgan, who vows to take on ‘woke world’

Another conservative loudmouth comes to town. Plus: a Sunrise interview with Meghan Markle’s father falls flatMove over Andrew Bolt, Alan Jones and Peta Credlin – there is a new conservative loudmouth in town.Piers Morgan, the former editor of the UK tabloid News of the World, has returned to... Continue reading at The Guardian

[ The Guardian | 2021-09-17 02:36:53 UTC ]
More news stories like this | All news stories tagged with: #news corp #peta credlin #alan jones #andrew bolt #meghan markle #conservative loudmouth #piers morgan #red carpet


Michaela Coel takes the television industry to task in ‘Misfits’

“Misfits” revisits a powerful speech the “I May Destroy You” creator gave at the 2018 Edinburgh TV festival. Continue reading at The Washington Post

[ The Washington Post | 2021-09-15 12:00:00 UTC ]
More news stories like this | All news stories tagged with: #powerful speech #television industry


High court rules Australian media companies can be liable for defamatory comments posted on Facebook pages

Decision rejecting appeal in Voller defamation case means companies will be likely to ban comments on more social media postsGet our free news app; get our morning email briefingSome of Australia’s biggest media companies have lost a bid in the high court to escape liability for defamatory... Continue reading at The Guardian

[ The Guardian | 2021-09-08 03:33:03 UTC ]
More news stories like this | All news stories tagged with: #fairfax #royal commission #northern territory #high court #facebook pages


James leaves DK after 24 years as Scales takes over

Nina Scales will join DK as international publishing and licensing director as successor to Emma James, who leaving after 24 years with the company.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-07 04:16:32 UTC ]
More news stories like this | All news stories tagged with: #international publishing #licensing director #join dk


Philip Yancey's Personal Take on Evangelicalism

Ahead of his forthcoming memoir, the popular Christian writer tells 'PW' how books by authors with a ‘healthy faith’ helped him escape fundamentalism. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-07 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #forthcoming memoir


Deal takes 2021 Moth Short Story Prize

American writer Janice Deal’s “Lost City” has won the Moth Short Story Prize 2021, judged by Ali Smith, while Stratford-upon-Avon butcher Kathy Stevens has scooped second prize.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-01 16:38:23 UTC ]
More news stories like this | All news stories tagged with: #ali smith


UK’s Publishers Association: 64 Percent of Book Revenue at Stake in Copyright Question

As much as £2.2 billion (US$3.1 billion) in revenue, the Publishers Association says, is imperiled in the UK's copyright consultation. The post UK’s Publishers Association: 64 Percent of Book Revenue at Stake in Copyright Question appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-08-30 00:44:30 UTC ]
More news stories like this | All news stories tagged with: #publishers association #post uk


International book markets make 'significant' gains in first half of 2021

International book markets have made significant gains in the first half of 2021, defying the impact of the coronavirus pandemic, according to a survey carried out by charts and market research data supplier GfK Entertainment. Continue reading at The Bookseller

[ The Bookseller | 2021-08-24 00:32:33 UTC ]
More news stories like this | All news stories tagged with: #coronavirus pandemic


Mary Trump takes on America’s evils, beyond her famous uncle

She focuses on racism and other ills, but without offering context or recognizing progress. Continue reading at The Washington Post

[ The Washington Post | 2021-08-20 12:00:00 UTC ]
More news stories like this |