FT takes controlling stake in content marketing company Alpha Grid

Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social as well as events. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-06-16 00:00:00 UTC ]
News tagged with: #digital content #branded content

Other news stories related to: "FT takes controlling stake in content marketing company Alpha Grid"

'Call of Duty: Vanguard' first look: Taking the series back to WWII

There’s a scene in 2014’s Wolfenstein: The New Order where J, a character inspired by Jimi Hendrix, explains to the game’s white protagonist, BJ Blazkowicz, why he’s not fighting. After Blazkowicz talks back, J tells him: "You don't get it, do you? Before all this, before the Germans, before the... Continue reading at Engadget

[ Engadget | 2021-08-19 17:45:33 UTC ]
More news stories like this | All news stories tagged with: #science fiction #coming weeks #anti-cheat system

Column: Why Billie Jean King finally took control of her own story

As she releases her memoir "All In," tennis icon Billie Jean King discusses her career, her causes and "living truthfully." Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-08-17 13:00:35 UTC ]
More news stories like this | All news stories tagged with: #memoir

Travel publishers report sales uptick but warn it may take years to return to normal

Travel publishers have reported an uptick in sales in recent months as coronavirus restrictions have eased. However many warn it may be “years” until things return to normal, with some pivoting towards popular UK and activity-based guides. Continue reading at The Bookseller

[ The Bookseller | 2021-08-16 11:20:27 UTC ]
More news stories like this | All news stories tagged with: #coronavirus restrictions #recent months #travel publishers #things return

Today’s North American Manga Market: The Wins, The Losses, and Everything Else

North America is experiencing a manga boom. Here's a look at the industry's history with manga and its future. Continue reading at Book Riot

[ Book Riot | 2021-08-13 10:33:00 UTC ]
More news stories like this | All news stories tagged with: #manga

Holding and Daley use platforms to take sport titles into new territory

Sporting titles are moving beyond rote tellings of achievement as a number of stars from across disciplines are using their platforms to speak out on broader societal issues. Continue reading at The Bookseller

[ The Bookseller | 2021-08-12 14:56:47 UTC ]
More news stories like this |

“I’ll take my characters to bed.” Walter Dean Myers on his writing process and routines.

On this day in 1937, the prolific author Walter Dean Myers was born Walter Milton Myers in Martinsburg, West Virginia. The three-time National Book Award finalist was known for his realistic, groundbreaking, affecting portrayals of the Black urban experience, which did not shy away from... Continue reading at Literrary Hub

[ Literrary Hub | 2021-08-12 14:30:33 UTC ]
More news stories like this | All news stories tagged with: #national book award #west virginia #writing process

Bluebird takes two from Solve for Happy author Gawdat

Bluebird has landed two more books from Solve for Happy (Bluebird) author and entrepreneur Mo Gawdat. Continue reading at The Bookseller

[ The Bookseller | 2021-08-12 07:44:28 UTC ]
More news stories like this |

‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-12 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital media

China market turns frosty for Taiwan books, as tensions rise

These days, just being an author from Taiwan could dash your chances of getting a book published in China Continue reading at ABC News

[ ABC News | 2021-08-11 14:32:35 UTC ]
More news stories like this | All news stories tagged with: #book published

Jane's Patisserie takes the cake in the top spot

Baking blogger Jane Dunn's cookbook Jane's Patisserie (Ebury) has risen straight into the UK Official Top 50 number one spot, selling 44,444 copies through Nielsen BookScan's Total Consumer Market in its first three days on sale. Continue reading at The Bookseller

[ The Bookseller | 2021-08-10 07:50:17 UTC ]
More news stories like this | All news stories tagged with: #cookbook #nielsen #nielsen bookscan #patisserie ebury

NPD Sees the US Print Market Up in July, ‘Momentum Slowing’

The September reopening plan for Hachette Book Group is postponed, even as NPD Books charts a good July in US print–but questions ahead. The post NPD Sees the US Print Market Up in July, ‘Momentum Slowing’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-08-09 21:40:46 UTC ]
More news stories like this | All news stories tagged with: #npd sees #print market

Octopus marketing and publicity restructure as Grindon and Brown step up

Octopus Publishing Group has announced promotions and a restructure in its publicity and marketing department with both Matt Grindon and Megan Brown stepping up to more senior roles. Continue reading at The Bookseller

[ The Bookseller | 2021-08-09 20:07:57 UTC ]
More news stories like this | All news stories tagged with: #senior roles #marketing department #announced promotions

Denne Michele Norris Takes the Helm at 'Electric Literature'

Denne Michele Norris has been named editor-in-chief of 'Electric Literature' starting on August 10. She succeeds Jess Zimmerman, who had held the role since 2017 before stepping away earlier this summer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #named editor-in-chief #electric literature

Why two brothers are betting on creating new brands and e-commerce to grow their media company

Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-02 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #bonnier #bonnier corp #media company

Bookselling Profile: Reads & Company

In 2006, Jason Hafer and Paul Oliver opened Wolfgang Books in Phoenixville, Pa. They opened Reads & Company in May 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #bookselling profile

Yes, I Love Books, But Please Don’t Take Me To a Bookstore

One avid reader on why being taken to the bookstore is way more anxiety-producing than it is enjoyable. Continue reading at Book Riot

[ Book Riot | 2021-07-20 10:32:00 UTC ]
More news stories like this | All news stories tagged with: #bookstore #avid reader #love books

Craig White Takes Over from Randall White at EDC

Longtime Educational Development Corp. chairman, CEO, and president Randall White has turned over leadership of the company to his son Craig White, who has been named CEO and president. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-19 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #named ceo

Blackout optioned by Obama production company and Netflix in nine-way auction

YA book Blackout (Electric Monkey) has been picked up in a nine-way auction by Netflix with Michelle and Barack Obama’s Higher Ground Productions and Temple Hill Entertainment. Continue reading at The Bookseller

[ The Bookseller | 2021-07-14 21:05:47 UTC ]
More news stories like this | All news stories tagged with: #barack obama