Friday Wake-Up Call: Facebook Deals a Blow to Publishers, and Marriott Gets Punished For a Gaffe

GaffeChinese authorities are punishing a foreign brand -- Marriott International -- by shutting down its China website and app for a week. What happened?Marriott's wording on a customer survey upset the powers that be. In a user survey, the hotel chain "listed Tibet, Hong Kong, Macao and Taiwan as options under the question 'Which country are you from?'" as the Xinhua news agency reports. China claims sovereignty over all four places. Marriott apologized and posted a message on Chinese social media. Here's an English version. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-01-12 00:00:00 UTC ]
News tagged with: #hotel chain #hong kong

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After Facebook’s Algorithm Change Devastated Organic Reach, How Are Publishers Coping?

When Facebook CEO Mark Zuckerberg announced in January that the site's News Feed algorithm would further emphasize posts from friends and family, publishers that hadn't diversified across many platforms faced a reckoning. Publishers like Little Things, despite testing its content on other... Continue reading at AdWeek

[ AdWeek | 2018-03-27 00:00:00 UTC ]
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How publishers are monetizing their Facebook groups

Publishers are trying to monetize Facebook groups through advertising, focus groups and subscriptions. The post How publishers are monetizing their Facebook groups appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-23 00:00:00 UTC ]
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The Rundown: Publishers move beyond Facebook

In this week's Rundown: Publishers look to new platforms for audiences, and Facebook's Cambridge Analytica headache could have repercussions far beyond Facebook. The post The Rundown: Publishers move beyond Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-22 00:00:00 UTC ]
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Google to sweeten publisher deals as tech woos media

Google is offering publishers more generous terms as part of a new subscriber tool, currying favor with the news industry at a time when Facebook is sending mixed signals to newspapers and magazines.Publishers will keep 85 percent to 95 percent of revenue when readers first buy subscriptions via... Continue reading at Advertising Age

[ Advertising Age | 2018-03-21 00:00:00 UTC ]
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While Facebook battles fires, Google rolls out pro-publisher initiatives

The tech giant introduced measures to let people subscribe to publications through Google and give more priority to quality news sources in search results. The post While Facebook battles fires, Google rolls out pro-publisher initiatives appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-20 00:00:00 UTC ]
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NBC News Chairman Lack Sees No Value for Publishers in Facebook

NBC News' Chairman Andrew Lack isn't optimistic on Facebook."Facebook doesn't have value for publishers really," Lack told reporters during a press briefing on NBC News' digital initiatives on Wednesday. "I call them Fakebook.""What's frustrating about Facebook is you can't have a relationship... Continue reading at Advertising Age

[ Advertising Age | 2018-03-15 00:00:00 UTC ]
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‘Everyone was a bit suspicious’: Scarred news publishers are wary of Facebook’s latest Watch gambit

Stung by Facebook’s pushes for Instant Articles, live video and Watch, news publishers are unwilling to bend over backward for the company's latest pitch. The post ‘Everyone was a bit suspicious’: Scarred news publishers are wary of Facebook’s latest Watch gambit appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-15 00:00:00 UTC ]
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Hearst's Troy Young on Publishing Amid Chaos: 'Facebook Doesn't Owe Me Anything'

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!It's been five years since Troy Young came to Hearst to build out the magazine company's digital division. Today as the global president of digital for... Continue reading at Advertising Age

[ Advertising Age | 2018-03-15 00:00:00 UTC ]
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After Facebook news-feed changes, publishers look hopefully to Pinterest

Pinterest represented nearly 8 percent of publishers’ social traffic in the second half of 2017, nearly doubling year over year, according to Shareaholic. The post After Facebook news-feed changes, publishers look hopefully to Pinterest appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-12 00:00:00 UTC ]
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For News Publishers, Facebook Is a Less Reliable Friend

As Facebook’s share of traffic to news sites has been falling sharply since early last year—and will only decline more—Google AMP has been on the rise. Continue reading at Wired

[ Wired | 2018-03-12 00:00:00 UTC ]
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Facebook secures music licensing and baseball streaming deals

Facebook on Friday announced a pair of deals that gets the social networking giant deeper into a pair of popular consumer pursuits — music and baseball. On the music front, Facebook is following up earlier deals it struck with Universal Music Group and Sony/ATV Music Publishing by lining up a... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2018-03-10 00:00:00 UTC ]
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Facebook signs licensing deal with Warner Music

Facebook Inc. has signed a licensing agreement with Warner Music that covers the music company’s recorded music and music publishing catalogs for use in social media such as videos and messages.  The deal paves the way for social media users to create, upload and share videos with licensed... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2018-03-10 00:00:00 UTC ]
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Digiday Research: European publishers grapple with Facebook’s news feed changes

Digiday surveyed European publishers about their strategies for countering changes to Facebook's news feed algorithm. The post Digiday Research: European publishers grapple with Facebook’s news feed changes appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-09 00:00:00 UTC ]
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Publishers Could Get a New Weapon Against Facebook and Google

Proposal would grant publishers an antitrust exemption to seek concessions from tech giants, who dominate online advertising. Continue reading at Wired

[ Wired | 2018-03-07 00:00:00 UTC ]
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Facebook expands breaking news label to more publishers

Facebook began testing a "breaking news" label for developing stories back in November, and now the social network is expanding the option to more publishers. Starting this week, the company says 50 more outlets in North America, Latin America, Europ... Continue reading at Engadget

[ Engadget | 2018-03-06 00:00:00 UTC ]
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50+ More Publishers Will Soon Begin Testing Facebook’s Breaking News Tag

Facebook is expanding its test of a breaking news tag to more than 50 publishers in North America, Latin America, Europe and Australia, and product manager Joey Rhyu shared some data from the social network's initial test run in a blog post. According to Rhyu, from Dec. 8 through Jan. 14, posts... Continue reading at AdWeek

[ AdWeek | 2018-03-06 00:00:00 UTC ]
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Philip Pullman calls for authors to get fairer share of publisher profits

His Dark Materials author condemns way book industry ‘allows corporate profits to be so high at a time when author earnings are markedly falling’Philip Pullman has called on publishers to stop damaging “the ecology of the book world” and start giving authors a fairer share of the money their... Continue reading at The Guardian

[ The Guardian | 2018-03-05 00:00:00 UTC ]
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Here’s How Facebook’s Algorithm Shift Is Hurting Digital Publishers, and the Steps They Can Take to Survive

Facebook is in retreat mode these days as it continues to battle fake news. The social media juggernaut has decided to move away from digital publishers as a way of distancing itself from the internal problems it has been having for years. Facebook made a bold move by making a significant... Continue reading at AdWeek

[ AdWeek | 2018-03-02 00:00:00 UTC ]
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Viral publishers see sharp engagement drops on Facebook

In some cases, interactions dropped by more than 50 percent month over month. The post Viral publishers see sharp engagement drops on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-02 00:00:00 UTC ]
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Facebook Is Helping Local News Publishers Get More Digital Subscribers

Facebook is putting its money where its mouth is when it comes to supporting local news publishers, putting $3 million toward helping some of them boost their digital subscription totals. Head of news partnerships Campbell Brown announced in a blog post that the Facebook Journalism Project... Continue reading at AdWeek

[ AdWeek | 2018-02-28 00:00:00 UTC ]
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