Frankfurt’s The Markets: A Snapshot of the UK

Just as "a settling down rather than a reversal" of digital publishing arrives in the UK, this market—one of seven to be featured at Frankfurt Book Fair's conference on October 18—faces the question of a European Union membership referendum. The post Frankfurt’s The Markets: A Snapshot of the UK appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2016-06-13 00:00:00 UTC ]
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ACFW 2019: Changing Market Creates New Publishing Opportunities

The 2019 American Christian Fiction Writers conference took place in San Antonio, Tex. from September 26-29, gathering 480 aspiring writers, authors, agents, and publishers, revealing trends and changes in the category. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #san antonio #christian fiction


Apple News+ launches in the UK with The Times and Hearst on board

As with all publisher relationships with platforms, there are trade-offs to be made, depending on how far advanced publishers' subscription businesses are. The post Apple News+ launches in the UK with The Times and Hearst on board appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-09-30 18:05:44 UTC ]
More news stories like this | News stories tagged with: #hearst


Vicky Photiou joins Michael Joseph as marketing director

Penguin Random House Children’s head of marketing Vicky Photiou has joined Michael Joseph as marketing director, replacing Louise Jones who moves to Ebury. Continue reading at The Bookseller

[ The Bookseller | 2019-09-30 12:36:32 UTC ]
More news stories like this | News stories tagged with: #marketing director #penguin random house


The UK’s Publishers Association Schedules an ‘Urgent’ Brexit Forum

Set at London's Barbican Centre on October 10, the UK Publishers Association's Brexit Forum is will offer discussions on key Brexit challenges and legal advice for book publishers. The post The UK’s Publishers Association Schedules an ‘Urgent’ Brexit Forum appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-09-30 12:30:51 UTC ]
More news stories like this | News stories tagged with: #book publishers #publishers association's #publishers association


A vintage Benson & Hedge's ad evokes a cheekier (but no less deadly) era of cigarette marketing

Sometimes an ad gets just a little too truthful for its own good.  By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age

[ Advertising Age | 2019-09-30 09:00:00 UTC ]
More news stories like this | News stories tagged with: #merger talks #minority stake #recent months #memoir


Williams leaves Bounce to set up marketing firm

Bounce trade marketing manager Graeme Williams is leaving the company to set up his own venture. Continue reading at The Bookseller

[ The Bookseller | 2019-09-26 22:16:56 UTC ]
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S&S UK Children's signs three-book deal with animator Steve Small

Simon & Schuster Children’s UK has signed a series of picture books written and illustrated by animator Steve Small. Continue reading at The Bookseller

[ The Bookseller | 2019-09-24 23:19:42 UTC ]
More news stories like this | News stories tagged with: #books written


Industry Notes: Bologna Tours Rodari Show; Denmark’s UNSILO Signs UK’s Cambridge

The Bologna Children's Book Fair is mounting a new touring exhibition of illustrations, and Danish AI specialists at UNSILO sign Cambridge University Press. The post Industry Notes: Bologna Tours Rodari Show; Denmark’s UNSILO Signs UK’s Cambridge appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-09-23 06:30:06 UTC ]
More news stories like this | News stories tagged with: #bologna children #book fair #children's book


Frankfurter Buchmesse Announces 2019 Film Awards Shortlists

A total 11 titles are in contention this year in the Frankfurter Buchmesse's Film Awards program, which has its awards night at Frankfurt Pavilion. The post Frankfurter Buchmesse Announces 2019 Film Awards Shortlists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-09-23 05:30:55 UTC ]
More news stories like this | News stories tagged with: #awards night #frankfurt pavilion #frankfurter buchmesse


In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
More news stories like this | News stories tagged with: #american democracy #premium publisher


Frankfurt Book Fair Gets Back to Business

Despite heightening political and economic turmoil around the globe, a sense of confidence and stability has returned to the show. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book fair


How economists turned all of society into a market

From policy to dating, seeing issues through this lens has ill effects, Binyamin Appelbaum writes. Continue reading at The Washington Post

[ The Washington Post | 2019-09-20 01:24:30 UTC ]
More news stories like this | News stories tagged with: #ill effects


Now trending in ad tech: 4 things digital marketers should get smart about

At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-09-18 14:00:00 UTC ]
More news stories like this | News stories tagged with: #growing exponentially #digital media


Author-Tested Middle Grade Marketing Tips

Though marketing departments do great work launching middle grade books out into the world, their job ideally includes a strong partnership with the authors whose titles they are promoting. For their part, middle grade authors quickly learn that they play a big role in inspiring readers, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #inspiring readers #marketing departments


Taking Middle Grade to Market

With an increasing number of books for the middle grade audience in the pipeline, publishers share their strategies for capturing the interest of preteens. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #increasing number #publishers share


Middle Grade Marketing Then and Now

Publishers provide some historical perspective on how promotional efforts have evolved in the digital era. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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UK Kindle Storyteller Award shortlist revealed

Amazon has revealed the third annual UK Kindle Storyteller Award shortlist after receiving more entries than ever before.   Continue reading at The Bookseller

[ The Bookseller | 2019-09-12 14:05:43 UTC ]
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Harris lined up for expert Q&A as Missingham revamps Lounge Marketing

Lounge Marketing is kicking off its relaunch as The Empowered Author with a series of expert Q&As. Continue reading at The Bookseller

[ The Bookseller | 2019-09-12 12:00:43 UTC ]
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S&S UK Children's launches Love Your Library campaign with Peters

Simon & Schuster Children’s UK is partnering with specialist book suppliers Peters to launch the ‘Love Your Library’ campaign, supported by the Great School Libraries campaign, the School Library Association, CILIP and CILIP’s School Libraries Group. Continue reading at The Bookseller

[ The Bookseller | 2019-09-11 18:20:15 UTC ]
More news stories like this | News stories tagged with: #library campaign #libraries


Marie Claire UK to cease print publication after 31 years

Women’s title will continue online and overseas print editions are unaffectedThe UK edition of Marie Claire is to cease publication after 31 years as the monthly women’s title joins a growing list of magazines that have succumbed to the shift to digital reading.A version of the magazine – which... Continue reading at The Guardian

[ The Guardian | 2019-09-10 11:45:36 UTC ]
More news stories like this | News stories tagged with: #continue online #cease publication #growing list #digital reading #marie claire #print publication