Foyles has unveiled its latest Christmas campaign this week (3rd November) targeting “book givers” and “celebrating thoughtfulness”. The campaign was rolled out across the chain’s bookshops and website and will be supported by 16-sheet and four-sheet adverts on the London Underground from 1st December. The adverts draw on last year’s message, “it’s the thought that counts”, but with “the” crossed out, stressing that books require more cognitive investment than other presents. It also celebrates “the true value of books as presents”, a Foyles spokesperson said. Continue reading at 'The Bookseller'
[ The Bookseller | 2014-11-08 00:00:00 UTC ]
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The next instalment in Sue Townsend's bestselling Adrian Mole series will be arriving a year... Continue reading at The Bookseller
[ The Bookseller | 2013-03-20 00:00:00 UTC ]
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The Folio Society is unveiled as the sponsor of new £40,000 literary award which will hand out its first accolade in 2014. Continue reading at BBC News
[ BBC News | 2013-03-14 00:00:00 UTC ]
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Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
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Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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Booksellers have praised the Foyles bookshop workshop as “inspiring” as the company... Continue reading at The Bookseller
[ The Bookseller | 2013-02-18 00:00:00 UTC ]
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Curation, technology and creating a cultural destination were three of the key themes... Continue reading at The Bookseller
[ The Bookseller | 2013-02-15 00:00:00 UTC ]
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Booksellers, publishers and educators came together yesterday (11th February) in the first Future... Continue reading at The Bookseller
[ The Bookseller | 2013-02-12 00:00:00 UTC ]
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Foyles is to make up to eight employees redundant as it seeks to "counter the downturn in... Continue reading at The Bookseller
[ The Bookseller | 2013-02-11 00:00:00 UTC ]
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Waterstones has unveiled a new structure as m.d. James Daunt told staff the chain must “... Continue reading at The Bookseller
[ The Bookseller | 2013-02-08 00:00:00 UTC ]
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The Publisher's Publicity Circle has announced the shortlist for its annual awards, with... Continue reading at The Bookseller
[ The Bookseller | 2013-01-31 00:00:00 UTC ]
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Foyles has launched a new way to connect its bricks and mortar customers to its website,... Continue reading at The Bookseller
[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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Bertrams has announced strong Christmas trading, with the book wholesaler reporting a 5.7%... Continue reading at The Bookseller
[ The Bookseller | 2013-01-15 00:00:00 UTC ]
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UK retail sales grew by 1.5% in the run-up to Christmas and online retail saw a boost of 17.8%,... Continue reading at The Bookseller
[ The Bookseller | 2013-01-08 00:00:00 UTC ]
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The majority of independent booksellers have reported a good Christmas for the supply and... Continue reading at The Bookseller
[ The Bookseller | 2013-01-08 00:00:00 UTC ]
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The majority of independent booksellers saw a Christmas sales rise in 2012, with fall-out from... Continue reading at The Bookseller
[ The Bookseller | 2013-01-07 00:00:00 UTC ]
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John Lewis has reported a 45% increase in sales of e-readers over the Christmas period, compared... Continue reading at The Bookseller
[ The Bookseller | 2013-01-04 00:00:00 UTC ]
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Hachette UK saw 250,000 ebook sales between Christmas Day and Boxing Day, The Bookseller can... Continue reading at The Bookseller
[ The Bookseller | 2012-12-27 00:00:00 UTC ]
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Newsweek, the 80-year-old US current affairs magazine, features a Twitter-style hashtag on the cover of its last ever print edition. Continue reading at BBC World
[ BBC World | 2012-12-24 00:00:00 UTC ]
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Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
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Appearing on all three November lists highlighted this week is Jesus of Nazareth: The Infancy Narratives by Pope Benedict XVI. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
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