Foyles unveils latest Christmas campaign

Foyles has unveiled its latest Christmas campaign this week (3rd November) targeting “book givers” and “celebrating thoughtfulness”. The campaign was rolled out across the chain’s bookshops and website and will be supported by 16-sheet and four-sheet adverts on the London Underground from 1st December.  The adverts draw on last year’s message, “it’s the thought that counts”, but with “the” crossed out, stressing that books require more cognitive investment than other presents. It also celebrates “the true value of books as presents”, a Foyles spokesperson said.  Continue reading at 'The Bookseller'

[ The Bookseller | 2014-11-08 00:00:00 UTC ]
News tagged with: #london underground #1st december

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Publishers Are Really Not Going to Like Facebook’s Latest News Feed Test

Publishers on Facebook who have complained for years about declining organic reach may look back in the near future and think of these times as the good old days. The social network confirmed that it is testing a division of its News Feed into two separate feeds--one containing posts from... Continue reading at AdWeek

[ AdWeek | 2017-10-24 00:00:00 UTC ]
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Revolution Books Weathers Harassment Campaign by Alt Right Activists

In late September a group of alt right activists stormed the Berkeley-Calif.-based Revolution Books. Since then, owner Reiko Redmonde said the indie has sustained harassment by a group that claims to be an arm of the "right-wing media." Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-10-20 00:00:00 UTC ]
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Foyles to launch subscription book club

Foyles is poised to launch a subscription book club as it positions itself to capitalise on Christmas trading in the final quarter of the year. Continue reading at The Bookseller

[ The Bookseller | 2017-10-09 00:00:00 UTC ]
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By the book: Christmas hardback avalanche arrives

Readers are falling back in love with books, bringing festive cheer to publishers and retailers alike. Continue reading at BBC News

[ BBC News | 2017-10-06 00:00:00 UTC ]
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Christmas In October: UK Rights Rustler Matt Haig Sleighs to Frankfurt Book Fair

Canongate flies in Matt Haig to meet his international publishers at Frankfurter Buchmesse on the eve of the release of 'Father Christmas and Me.' The post Christmas In October: UK Rights Rustler Matt Haig Sleighs to Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-04 00:00:00 UTC ]
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Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign

More than 120 major magazines will lend ad pages to the six-month campaign, titled "Magazine Media. Better. Believe It." The post Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-10-04 00:00:00 UTC ]
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Cambridge University and First Story unveiled as BBC short story awards partners

First Story and the University of Cambridge are the new partners of the BBC’s short story awards, replacing BookTrust, in a three-year collaboration starting in 2018. Continue reading at The Bookseller

[ The Bookseller | 2017-09-29 00:00:00 UTC ]
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Sales of Bill O'Reilly's Latest 'Killing' Book Down Significantly

'Killing England,' the first book released by Bill O'Reilly since his ouster from Fox News this spring, sold about 65,000 copies in its first week on sale, a 55% decline from week one sales of 'Killing the Rising Sun,' which was published last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-28 00:00:00 UTC ]
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Waterstones, Moomin and Oxfam team up for women's charity campaign

Oxfam and Moomin Characters Ltd are launching a campaign around short story "The Invisible Child", by Moomin creator Tove Jansson, to help women and girls around the world to fight inequality and escape poverty. Continue reading at The Bookseller

[ The Bookseller | 2017-09-27 00:00:00 UTC ]
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RSL campaigns on ‘crucial role' of literature

The Royal Society of Literature is launching a programme, “Literature Matters”, to campaign for recognition of the power and value of great writing. Continue reading at The Bookseller

[ The Bookseller | 2017-09-26 00:00:00 UTC ]
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Faber unveils plans to tackle under-representation

Faber & Faber has unveiled a raft of initiatives to address under-representation of minority groups in the company after its c.e.o. Stephen Page admitted "both the industry and Faber have not yet achieved acceptable representation". Continue reading at The Bookseller

[ The Bookseller | 2017-09-22 00:00:00 UTC ]
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Facebook moves to block offensive terms from targeted advertising campaigns

Advertisers on Facebook no longer can use offensive search terms such as “Jew hater” and “how to burn Jews” to target specific audiences, the company said Wednesday. The new policy comes a week after ProPublica published a story demonstrating how advertisers could reach thousands of Facebook... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-09-21 00:00:00 UTC ]
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The 'Fix-It and Forget-It' Queen on Her Latest Cookbook

Phyllis Good, known for her bestselling series of slow cooker cookbooks, is out with her first new cookbook in three years. And, while she's moved beyond her famous tagline, she has not abandoned her favorite kitchen appliance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-20 00:00:00 UTC ]
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Campaign to watch: Supersaurs

Miriam Robinson takes a look at the campaign behind Supersaurs: Raptors of Paradise by Jay Jay Burridge (Bonnier Zaffre). Continue reading at The Bookseller

[ The Bookseller | 2017-09-19 00:00:00 UTC ]
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Follett, TLA Unveil Relief Programs for Texas School Libraries

The library distributor and the Texas Library Association’s Disaster Relief Fund have unveiled programs aimed at helping schools damaged by Hurricane Harvey. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-14 00:00:00 UTC ]
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EveryLibrary Kicks Off Library Awareness Campaign

EveryLibrary, a library political action committee, is launching a campaign to get more than a million Facebook supporters by November 7. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
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Lonely Planet Kids unveils redesign

Lonely Planet is redesigning its Lonely Planet Kids books in order to give the brand a clearer identity. Continue reading at The Bookseller

[ The Bookseller | 2017-09-08 00:00:00 UTC ]
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Viking prepares for 'huge' John le Carré campaign

Viking is preparing for a "huge" campaign around the publication of John le Carré's new book, A Legacy of Spies, dubbed "the literary event of the autumn".  Continue reading at The Bookseller

[ The Bookseller | 2017-09-06 00:00:00 UTC ]
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Fire Writers, Make Videos Is Latest Web Recipe for Publishers

Mic, a website aimed at millennials, used to employ 40 writers and editors producing articles on topics like "celebrating beauty" and "strong women." Ten were let go this month, with most in the revamped newsroom of 63 now focused on making videos for places like Facebook.Critics have called... Continue reading at Advertising Age

[ Advertising Age | 2017-08-30 00:00:00 UTC ]
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RSC unveils casting for Robert Harris' Cicero

The Royal Shakespeare Company (RSC) has revealed its casting for a production based on Robert Harris' Cicero Trilogy at the Swan Theatre in Stratford Upon Avon.  Continue reading at The Bookseller

[ The Bookseller | 2017-08-30 00:00:00 UTC ]
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