Foyles has unveiled its latest Christmas campaign this week (3rd November) targeting “book givers” and “celebrating thoughtfulness”. The campaign was rolled out across the chain’s bookshops and website and will be supported by 16-sheet and four-sheet adverts on the London Underground from 1st December. The adverts draw on last year’s message, “it’s the thought that counts”, but with “the” crossed out, stressing that books require more cognitive investment than other presents. It also celebrates “the true value of books as presents”, a Foyles spokesperson said. Continue reading at 'The Bookseller'
[ The Bookseller | 2014-11-08 00:00:00 UTC ]
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The Edinburgh International Book Festival today (13th June) launched its 2017 programme, boasting a line-up including Ian Rankin, Zadie Smith and Roxane Gay. Continue reading at The Bookseller
[ The Bookseller | 2017-06-14 00:00:00 UTC ]
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Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser... Continue reading at AdWeek
[ AdWeek | 2017-06-13 00:00:00 UTC ]
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While The New York Times Magazine's New York issue is a regular, annual occurrence, the way in which editors went about it this year is a novelty. The graphic novel may be an established genre, but graphic newsmagazine, essentially what the Times has turned itself into for the issue, is less... Continue reading at AdWeek
[ AdWeek | 2017-06-03 00:00:00 UTC ]
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YouTube Kids partnered with global book publishers HarperCollins, Penguin Random House, Houghton Mifflin Harcourt and National Geographic Kids to launch a global initiative called #ReadAlong month. Taking place throughout the month of June, the program is designed to help young viewers learn to... Continue reading at AdWeek
[ AdWeek | 2017-06-01 00:00:00 UTC ]
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HarperCollins Children's Books is to publish the fourth children's novel by writer and comedian David Baddiel, entitled Birthday Boy, in September. Continue reading at The Bookseller
[ The Bookseller | 2017-05-25 00:00:00 UTC ]
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Hot Key Books has acquired a new teen series from debut author and Foyles bookseller Chloe Coles. Continue reading at The Bookseller
[ The Bookseller | 2017-05-24 00:00:00 UTC ]
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Foyles bookshop and Penguin Random House are partnering to run a "takeover" in Foyles’ flagship shop on Charing Cross Road. Continue reading at The Bookseller
[ The Bookseller | 2017-05-18 00:00:00 UTC ]
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Blink Publishing has won the rights to publish YouTube star Tanya Burr’s third book, Tanya’s Christmas. Continue reading at The Bookseller
[ The Bookseller | 2017-05-09 00:00:00 UTC ]
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Siôn Hamiton, trading director at Foyles, has left the company after 15 years in order to address his "work-life balance". Continue reading at The Bookseller
[ The Bookseller | 2017-05-03 00:00:00 UTC ]
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The social media and charity initiative is timed to the publisher's 200th anniversary. It aims to stress the importance of literacy, and will donate $200,000 to literacy-related charities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-01 00:00:00 UTC ]
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A striking publication was postered on the billboards of east London in March 2017, with Vintage roping in design students to help spread the message. Continue reading at The Bookseller
[ The Bookseller | 2017-04-25 00:00:00 UTC ]
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For the release of Chimamanda Ngozi Adichie’s Dear Ijeawele, 4th Estate marketing manager Tara Al Azzawi launched a social media campaign to tie in with International Women’s Day. Continue reading at The Bookseller
[ The Bookseller | 2017-04-25 00:00:00 UTC ]
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The new initiative. #ProjectReadathon Million Minutes, encourages children to read in communities throughout North America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-25 00:00:00 UTC ]
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Miriam Robinson takes a look at Serpent's Tail's plan for the paperback of Sarah Perry's The Essex Serpent. Continue reading at The Bookseller
[ The Bookseller | 2017-04-25 00:00:00 UTC ]
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Dear World, which will recount the young Twitter activist’s experience of war and flight from her war-torn home, is scheduled for autumn releaseA seven-year-old Syrian refugee whose tweets from war-torn Aleppo won her a global following is set to write a book. Bana al-Abed’s Dear World will... Continue reading at The Guardian
[ The Guardian | 2017-04-13 00:00:00 UTC ]
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Foyles has launched its new smart home controller range: the ColonTM and SemicolonTM. Continue reading at The Bookseller
[ The Bookseller | 2017-04-01 00:00:00 UTC ]
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Nine translators have banded together to form a collective that will offer publishers translation and marketing expertise. One of the founders called the collective a "one-stop shop for publishers looking for translation services." Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-31 00:00:00 UTC ]
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Microsoft, which was Barnes & Noble's original partner on the Nook (before ending the relationship in 2014), is now back in the digital book market. According to reports, the tech giant's new online bookstore will sell hundred of thousands of frontlist and backlist titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-30 00:00:00 UTC ]
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New Internationalist, a worker-owned publisher based in the U.K., launched a crowdfunding campaign that allows contributors to get a stake in the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-27 00:00:00 UTC ]
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Foyles has reported a second year of profit, with c.e.o. Paul Currie citing a “massive step change” in the retailer’s operations in the past two years. Continue reading at The Bookseller
[ The Bookseller | 2017-03-24 00:00:00 UTC ]
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