Foyles unveils latest Christmas campaign

Foyles has unveiled its latest Christmas campaign this week (3rd November) targeting “book givers” and “celebrating thoughtfulness”. The campaign was rolled out across the chain’s bookshops and website and will be supported by 16-sheet and four-sheet adverts on the London Underground from 1st December.  The adverts draw on last year’s message, “it’s the thought that counts”, but with “the” crossed out, stressing that books require more cognitive investment than other presents. It also celebrates “the true value of books as presents”, a Foyles spokesperson said.  Continue reading at 'The Bookseller'

[ The Bookseller | 2014-11-08 00:00:00 UTC ]
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The best part of Christmas? Reading

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Audiobook of Elmer’s Christmas made available on watch phone

Andersen Press is making an audio version of children’s book Elmer’s Christmas available to be played on a watch phone, in a step that comes as the much-loved character prepares to celebrate his 30th anniversary in 2019.  Continue reading at The Bookseller

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Jim McKelvey’s latest venture raises $20 million

Based in Clayton, Invisibly is seeking to help publishers monetize digital content they put on the internet. Continue reading at Silicon Valley Business Journal

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Michelle Obama's Becoming is the Christmas number one

Michelle Obama’s Becoming (Viking) is the UK Christmas number one, holding on to the UK Official Top 50 number one spot for a second week running. Continue reading at The Bookseller

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Authors protest as children's books account for 7% of Christmas newspaper coverage

Authors and critics have called for newspapers to increase the space they allow for children’s book reviews after only 7% of the titles chosen for newspapers’ books of the year round-ups were for kids. Continue reading at The Bookseller

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How Guerrilla Tacos does Christmas in L.A.

The private life of a chef is an endearingly old-fashioned conceit in an age when cookbooks double as memoirs and the lifting of a food truck’s concession window can operate, often quite literally, as the curtain drawn on an ad hoc TV set. Fourth wall? Maybe fourth taco. But here we are again... Continue reading at Los Angeles Times

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Trapeze signs 'touching' Christmas tale from Twitter sensation Hayley Webster

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NLT launches Christmas appeal as survey reveals literacy gap

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Canongate scoops Lewis Hyde's latest 'unforgettable' novel

Canongate has won the rights to the latest novel from The Gift author Lewis Hyde - A Primer for Forgetting.  Continue reading at The Bookseller

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November Religion Bestsellers: Lysa TerKeurst Takes #2; Christmas Stories Dominate

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Latest CIPFA stats reveal yet more library closures and book loan falls

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Knights Of launches crowdfunding campaign for more bookshops

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Beaconsfield to honour former resident Uttley with plaque following local society campaign

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Convenience Store Woman crowned Foyles' Fiction Book of the Year

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DK celebrates Nickelodeon nostalgia titles with 'immersive' poster campaign

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PRH unveils brand partners for Scarlett Curtis’ feminist title

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​BookTrust launches 2018 Christmas appeal

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Macmillan unveils Moomin partnership

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