Foyles has unveiled its latest Christmas campaign this week (3rd November) targeting “book givers” and “celebrating thoughtfulness”. The campaign was rolled out across the chain’s bookshops and website and will be supported by 16-sheet and four-sheet adverts on the London Underground from 1st December. The adverts draw on last year’s message, “it’s the thought that counts”, but with “the” crossed out, stressing that books require more cognitive investment than other presents. It also celebrates “the true value of books as presents”, a Foyles spokesperson said. Continue reading at 'The Bookseller'
[ The Bookseller | 2014-11-08 00:00:00 UTC ]
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Turning to the Universal Declaration of Human Rights at 70, Frankfurter Buchmesse is joining with the Börsenverein des Deutschen Buchhandels to create the #OnTheSamePage campaign. The post Frankfurter Buchmesse and Germany’s Börsenverein Announce Human Rights Campaign appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-09 00:00:00 UTC ]
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Publishers are preparing to hit the Christmas market hard in 2018 with a range of giftable quizzing titles. Continue reading at The Bookseller
[ The Bookseller | 2018-08-04 00:00:00 UTC ]
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Facebook once again has been the target of a political influence campaign, months ahead of the November midterm elections. The social network said Tuesday it removed 32 pages and accounts from Facebook and Instagram for “coordinated inauthentic behavior,” which echoed Russian efforts leading up... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-01 00:00:00 UTC ]
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Penguin Random House UK has reported an increase in the percentage of its new hires who identify as BAME, LGBTQ and with a disability in 2017 in its latest Creative Responsibility Report, setting out progress towards its 2020 goals and pledge to "reflect UK society by 2025". Continue reading at The Bookseller
[ The Bookseller | 2018-07-27 00:00:00 UTC ]
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If ads.txt has a loophole, it's the trust required that all members of the programmatic supply chain are validating publishers' inventory. The post Ads.cert is the digital media’s latest effort to combat fraud appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-24 00:00:00 UTC ]
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Ben Dunn is the latest senior figure to leave Bonnier Publishing after resigning as managing director of its Kings Road Publishing imprint with immediate effect. Continue reading at The Bookseller
[ The Bookseller | 2018-07-20 00:00:00 UTC ]
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Bloomsbury Children’s Books has revealed that 'Hogwarts School of Witchcraft and Wizardry' will be the theme for Harry Potter Book Night 2019. Continue reading at The Bookseller
[ The Bookseller | 2018-07-17 00:00:00 UTC ]
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The Gladiator actor will play Batman's nemesis in a film exploring the comic book villain's origins. Continue reading at BBC News
[ BBC News | 2018-07-11 00:00:00 UTC ]
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Haven't heard of Daquan or Goalslayin? The teens have, and Snapchat wants to work with the companies behind these social publishing accounts. The post Snapchat moves beyond traditional publishing brands with latest partnerships appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-10 00:00:00 UTC ]
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Barnes & Noble's sudden firing of its CEO after only 14 months on the job dealt another setback to the embattled book seller as it struggles against stiffer competition from Amazon.The sudden vacancy at the top leaves Barnes & Noble treading water while it looks for a new leader, says... Continue reading at Advertising Age
[ Advertising Age | 2018-07-05 00:00:00 UTC ]
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Penguin Random House Children’s has pledged to donate money to the mental health charity Mind as part of a fundraising campaign tied to John Green’s latest book Turtles All The Way Down. Continue reading at The Bookseller
[ The Bookseller | 2018-07-03 00:00:00 UTC ]
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Drake – The Bookshop has launched a campaign to place 285 copies of refugee tale The Day War Came into schools whilst also raising money for the author, illustrator and charity. Continue reading at The Bookseller
[ The Bookseller | 2018-06-27 00:00:00 UTC ]
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The Mainstreet Trading Company is celebrating its 10th birthday by selecting 10 books to represent its history. Continue reading at The Bookseller
[ The Bookseller | 2018-06-21 00:00:00 UTC ]
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A group of US authors has raised more than $102,000 (£77,500) to help children in detention camps. Continue reading at The Bookseller
[ The Bookseller | 2018-06-21 00:00:00 UTC ]
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Little Tiger imprint Stripes has chosen stories by four unpublished writers to feature in its upcoming Proud anthology by LGBTQ+ authors. Continue reading at The Bookseller
[ The Bookseller | 2018-06-20 00:00:00 UTC ]
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Campaigns for Imogen Hermes Gowar's The Mermaid and Mrs Hancock (Vintage) and Rupy Aujla's The Doctor's Kitchen (HarperCollins) have been ranked among the best marketing campaigns of spring 2018. Continue reading at The Bookseller
[ The Bookseller | 2018-06-15 00:00:00 UTC ]
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With the forthcoming release of its new operating system for phones and tablets, iOS 12, Apple is signaling a new emphasis on digital book and audiobook sales. The new operating system, set to hit in the fall, will replace Apple's long-serving iBooks app with a new Apple Books app. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-12 00:00:00 UTC ]
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Bookshops are asking to be given the same business-rate relief as pubs, arguing they help to drive social cohesion in a similar way to drinking establishments. Continue reading at The Bookseller
[ The Bookseller | 2018-06-08 00:00:00 UTC ]
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At BookExpo, Ingram Publishers Services is introducing a seven-month-long promotion to encourage booksellers to sell more books in translation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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BAFTA-winning broadcaster and television presenter Dan Snow is publishing On This Day in History with John Murray Press. Continue reading at The Bookseller
[ The Bookseller | 2018-05-30 00:00:00 UTC ]
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