Fox hires Nielsen exec to lead new data-driven sales strategy

Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-03-07 17:55:42 UTC ]
News tagged with: #executive vp #nielsen

Other Publishing stories related to: 'Fox hires Nielsen exec to lead new data-driven sales strategy'


Regional Distribution Strategies

For city and regional publishers, perhaps more so than their national counterparts, magazine distribution requires an active rather than a passive approach, one that includes constant tending, refinement and, often, innovation. Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #regional publishers


Wally on top as WBD sales soar

This year’s crop of eight £1 World Book Day titles were once again the bestselling... Continue reading at The Bookseller

[ The Bookseller | 2012-03-14 00:00:00 UTC ]
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B&N appoints former Cablevision exec as CFO

(Bloomberg) - Barnes & Noble Inc. named former cable television executive Michael Huseby chief financial officer as the largest U.S. bookstore chain shifts toward becoming more of a technology company. Mr. Huseby, formerly chief financial officer at Cablevision Systems Corp., will oversee... Continue reading at Crains New York

[ Crains New York | 2012-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #net loss #retailer won #52-week high


Hearst hires Lee Wilkinson as digital product director

Hearst Magazines UK has appointed News International's Lee Wilkinson to the newly created role of product director for its digital division. Continue reading at Media Week

[ Media Week | 2012-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital division


Book sales soar with WBD effect

Book sales soared £1.9m week on week last week, with the children's sector benefitting... Continue reading at The Bookseller

[ The Bookseller | 2012-03-06 00:00:00 UTC ]
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Print sales down 13% in Feb

Print book sales were down 13% (£15m) to £98m year-on-year in February, according to... Continue reading at The Bookseller

[ The Bookseller | 2012-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print sales


BA aims to kick-start indie ebook sales

The Booksellers Association is in “advanced” talks with two companies over an ebook... Continue reading at The Bookseller

[ The Bookseller | 2012-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booksellers association #advanced talks


How the Sale of Comag Might Impact the Newsstand Supply Chain

Comag Marketing Group, the national magazine distributor jointly owned by Hearst and Condé Nast, has been sold to the Jim Pattison Group. The deal signals the exit of the two publishers from the magazine distribution business and is being positioned as an effort to heal a newsstand supply chain... Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-01 00:00:00 UTC ]
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James Murdoch Resigns as Exec Chair

Rupert Murdoch’s son, James Murdoch, has stepped down from his position as executive chairman of News International, News Corporation’s UK publishing unit that has been rocked by a phone hacking scandal and police investigation. James Murdoch will focus on expanding News Corp.’s international... Continue reading at ABC News

[ ABC News | 2012-02-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #james murdoch #executive chairman #news international #news corporation


Exclusive Reseller Agreement Between Newspaper Data Exchange and The Audit Bureau of Circulations

CHESTERFIELD, MO, February 22, 2012 – Newspaper Data Exchange (NDX), innovators in media data aggregation in the publishing industry, will now have an exclusive license to enroll new affiliate members for the Audit Bureau of Circulations (A ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audit bureau #publishing industry #exclusive license


Penguin sales top £1bn as ebook revenues grow 106%

Penguin has reported sales of £1.04bn in 2011, growing 1% on an underlying basis, though... Continue reading at The Bookseller

[ The Bookseller | 2012-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reported sales


Top Digital Marketing Strategies

For businesses outside of publishing, creating a digital marketing strategy is a rather straightforward endeavor — use digital media to introduce and marry the supplier of the good or service with a consumer. For publishers, however, devi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-23 00:00:00 UTC ]
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Fine-Tune Your Mobile Strategy For 2012

Many newspapers are diving into the app business, releasing versions for iPhone and iPad, Android, Kindle and/or BlackBerry. Some publishers are taking a wait-and-see approach, while others want to get the product out the door as soon as possible. So ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile strategy


Children's book sales soar in spring half-term break

Sales of children's books rocketed 30% week-on-week as the spring half-term break resulted in... Continue reading at The Bookseller

[ The Bookseller | 2012-02-21 00:00:00 UTC ]
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Sales and profit up at Quarto

International co-edition publisher Quarto has pledged to "redouble" its efforts to... Continue reading at The Bookseller

[ The Bookseller | 2012-02-21 00:00:00 UTC ]
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Fnac sales fall 3.2% in 2011

The leading French cultural products chain Fnac has reported a dismal performance in 2011, even... Continue reading at The Bookseller

[ The Bookseller | 2012-02-17 00:00:00 UTC ]
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The Evolving Role of the Sales Rep

In the past few years everything about the book business has changed, and with it the role of the rep, or district manager, as many are now known. In part that’s a reflection of how ordering has changed, especially with the increasing adoption of Edelweiss, the interactive publishers’ catalogue... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales rep #book business


Bookstore Sales Slipped in 2011

Bookstore sales fell 0.8% in 2011, the slowest rate of decline since bookstore sales peaked at $17.18 billion in 2007, according to preliminary estimates from the U.S. Census Bureau. Since 2007, bookstore sales declined a total of 9.6%. The modest drop in 2011 comes with one big caveat—December... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #preliminary estimates #census bureau


Elsevier increases sales and profits

Elsevier increased sales and profit in 2011 as the company said the decline in print sales was... Continue reading at The Bookseller

[ The Bookseller | 2012-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print sales


Lupton hails self-published authors, wins Nielsen Gold

Bestselling author Rosamund Lupton has hailed self-published authors at an event to mark half a... Continue reading at The Bookseller

[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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