Four digital media thought leaders on what’s next for marketers in the new year

To keep pace with 2020, marketers will be forced to not only stay on top of ever-changing news, data and regulations, but will also need to invest in dynamic problem-solving methods. The post Four digital media thought leaders on what’s next for marketers in the new year appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-01-08 21:27:51 UTC ]
News tagged with: #year appeared #digital media

Other Publishing stories related to: 'Four digital media thought leaders on what’s next for marketers in the new year'


What is Delaying Widespread Adoption of Digital Textbooks?

It is widely acknowledged that the e-textbook market is yet to fulfill its promise and potential. Why do adoption levels remain so low? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital textbooks #widely acknowledged


Touching the Bases at Digital Book World

From corporate consolidation to book discoverability, to how books are produced and bought, to the proliferation of new devices to read them on, this year’s Digital Book World was a whirlwind tour of the industry’s changing landscape. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book discoverability #changing landscape


Advance Buys Digital Ad Agency Pop

Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #companies announced #advance publications


3 Key Ideas from Digital Book World 2013

Looking back on this week's Digital Book World conference, we distill the event into three key ideas: price innovation, discoverability and authenticity. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key ideas


Publishing CEOs on Direct-to-Consumer Sales and Marketing

Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing ceos #direct-to-consumer sales


'E' market nears £300m

E-book sales at the top trade publishers doubled in 2012, meaning that the UK ebook market grew... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book sales


Harlequin to launch digital-only Carina list

Harlequin UK is launching a new digital-only imprint called Carina UK, which will encompass all... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harlequin uk


Goul-Wheeker joins Green Star Media

Non-executive chairman of Blackwell's, Trevor Goul-Wheeker, has joined sports publishing firm... Continue reading at The Bookseller

[ The Bookseller | 2013-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #non-executive chairman #trevor goul-wheeker


Publishing Executive Survey Shows Industry Settling into Digital

Forrester Research and DBW presented the findings of their Executive Publishing Survey on ebooks, devices and digital publishing predictions for 2013. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #forrester research


Kobo claims 20% of global e-reading market

Kobo increased its global e-ink device sales by 150% in December, making it the "biggest... Continue reading at The Bookseller

[ The Bookseller | 2013-01-16 00:00:00 UTC ]
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San Antonio launching 'bookless' BiblioTech library in fall, places its eggs in digital basket

Hardbound books, apparently, are soooo 20th century -- at least for the upcoming BiblioTech library in San Antonio, Texas' south side. When the shiny, new public library opens its doors to bookworms this fall, visitors will notice something important missing: actual books. Instead, the facility... Continue reading at Engadget

[ Engadget | 2013-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #san antonio #actual books #two-week period #qr codes


A Look at a Year of Bestsellers

No one would have been able to predict at the start of 2012 that a BDSM erotic romantic trilogy—Fifty Shades—would set new records for book sales and change/spice up what women worldwide would admit to be reading, many for the first time. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales #women worldwide


Pan Mac restructures sales, marketing, publicity

Pan Macmillan has restructured its sales, marketing and publicity teams, creating a single... Continue reading at The Bookseller

[ The Bookseller | 2013-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publicity teams #pan macmillan


My New Year’s Resolution is to Dump Amazon, And Why I’ll Fail

For long-time ebook buyers indoctrinated in Amazon's convenient ecosystem, trying to make the switch to a competitor can lead to frustration and disappointment. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-02 00:00:00 UTC ]
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Pearson to Invest $89.5 Million in Barnes & Noble's Nook Media

Publishing and education company Pearson PLC agreed to invest $89.5 million for a 5 percent stake in Barnes & Noble Inc.'s digital-business unit, Nook Media LLC. Continue reading at AllThingsD

[ AllThingsD | 2012-12-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #nook media


Print book sales soar to three-year high

Sales of printed books soared to a three-year high in the UK last week as shoppers flooded the... Continue reading at The Bookseller

[ The Bookseller | 2012-12-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #three-year high


Hachette UK sees 250,000 digital Christmas downloads

Hachette UK saw 250,000 ebook sales between Christmas Day and Boxing Day, The Bookseller can... Continue reading at The Bookseller

[ The Bookseller | 2012-12-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette uk #christmas day #boxing day


Bookshop numbers halved in seven years, says research

Bookshops in the UK have halved in seven years, while consumers spent £261 million on e-... Continue reading at The Bookseller

[ The Bookseller | 2012-12-27 00:00:00 UTC ]
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Number of Americans reading digitally increases

Nearly a quarter of Americans have read ebooks in the past year, with the number of... Continue reading at The Bookseller

[ The Bookseller | 2012-12-27 00:00:00 UTC ]
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Bloomsbury Targeting Digital Readers In New Global Campaign

Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
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