There’s an old truism in the ad business that you can get people to remember an ad by showing something outrageous. David Ogilvy likened it to showing a gorilla in a jock strap. But these days, unless you’re selling jock straps for gorillas, it is unlikely that people will remember your brand. The same notion is alive and well in content marketing where catchy “click bait” headlines vie for your attention but rarely lead to memorable or meaningful engagement. Unless you’re Randy Frisch, CMO of the content marketing platform Uberflip. Frustrated by what he was seeing, Frisch penned a blog post on an airplane with the title ‘F#ck Content Marketing' that even his own staff wouldn’t let him publish it right away. But after four months of cajoling and an insistence that they actually read the post, Frisch got his way. It created quite a stir and lead him to write a book by the same title that came out earlier this year. Redirecting marketers to focus on content experience rather than one-off pieces, Frisch showed brands how they too could get attention and deliver substantive, lead-generating content. You’ve been rather explicit when it comes to current approaches to content marketing—why the expletives? I wrote a blog post on a plane ride to Dreamforce. It was one of those Jerry Maguire manifesto-type of moments where I was really frustrated. It was titled “F#ck Content Marketing,” and it redirected marketers to focus on content experience. My team wouldn't let me publish... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
News tagged with:
#email marketing
#dive deeper
#important part
The FTSE 100 falls, but shares in publishing group Pearson jump 9% after its latest results. Continue reading at BBC News
[ BBC News | 2013-07-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#latest results
If you ask publishing CTOs what their technology priorities are, they’re likely to tell you that they’re centered around content development and distribution. How do I know that? Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#content development
LinkedIn is the latest social network to take the sponsored-content plunge, announcing today that it will offer a program for marketers. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-24 00:00:00 UTC ]
More news stories like this |
BookExpo America's 2014 Global Market Forum will be have an exciting new focus, Books in Translation: Wanderlust for the Written Word. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#written word
#bookexpo america
Nailing a Facebook news feed, working with Amazon’s algorithm, and building anticipation... Continue reading at The Bookseller
[ The Bookseller | 2013-07-12 00:00:00 UTC ]
More news stories like this |
Kobo has appointed Colin Bettam, formerly vice-president of marketing at LG Electronics, to... Continue reading at The Bookseller
[ The Bookseller | 2013-07-09 00:00:00 UTC ]
More news stories like this |
Puffin's campaign for Diary of a Wimpy Kid: The Third Wheel by Jeff Kinney [pictured] was... Continue reading at The Bookseller
[ The Bookseller | 2013-07-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#wimpy kid
Porter Anderson takes in recent discussions about metadata and book marketing, a live, crowdsourced writing experiment, book recommendation culture, and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book marketing
At the Tokyo International Book Fair the focus finally shifted away from devices to actual ebooks, but hype of their immediately transforming the business was toned down. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ebook market
The Russian ebook market more than doubled in 2012, to 250 million rubles (USD $8 million), but remains just 1% of market. Some 95% of ebooks downloaded are pirate editions. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-01 00:00:00 UTC ]
More news stories like this |
Preliminary results from a new survey say that Japan's ebook market is valued at 72.9 billion yen ($740 million), a 15.9% jump over 2011. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ebook market
#preliminary results
Campaigns for titles ranging from Fifty Shades of Grey to the BFI Film Classics series have been... Continue reading at The Bookseller
[ The Bookseller | 2013-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fifty shades
#titles ranging
E-Libros, one Colombia's few digital publishers, is using the tarjeta e-libro, or ebook cards, to reach readers accustomed to only buying print books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital publishers
Apple didn't try to fix or raise the prices of electronic books when it entered into the market in 2010, according to Apple Senior Vice President Eddy Cue. Rather, he says, the company was only working to ensure a profit for itself."We're not willing to lose money in any business," Cue told the... Continue reading at PC World
[ PC World | 2013-06-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#penguin group
#lose money
#electronic books
#apple didn
#district court
A marginal overall decline, rising ebook sales and online booksellers with double-digit... Continue reading at The Bookseller
[ The Bookseller | 2013-06-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#online booksellers
Richard Mollet, chief executive of The Publishers Association, has welcomed the "clarity... Continue reading at The Bookseller
[ The Bookseller | 2013-06-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishers association
#richard mollet
#digital content
The head of Apple's iBookstore says Apple has captured 20 percent of the U.S. ebook market. Continue reading at AllThingsD
[ AllThingsD | 2013-06-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ebook market
Apple director Keith Moerer said in court on Tuesday that the company holds about 20 percent of the US ebook market, double the size commonly assumed. The revelation came after the Department of Justice tried to bolster its price fixing case against the company by asserting that "Apple forgot to... Continue reading at Engadget
[ Engadget | 2013-06-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#online store
#ebook market
#court --
Lauded for its digital content recently, National Geographic is taking steps to sync that award-winning multimedia content across all channels. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#taking steps
#national geographic
For all the activity around “marketing services,” publishers in general still have a lot to learn when setting up a sales operation around this kind of service strategy. The lessons typically center on three core buckets: Culture, market approach and data. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sales operation
#marketing services