Forbes Media is joining the wine club.In the now venerable tradition of publishers extending their brand into non-publishing businesses, Forbes has joined The Wall Street Journal, The New York Times, Rolling Stone and Food & Wine in starting its own wine club.But the family-controlled media company says it's taking a different approach from everyone else. Forbes has partnered with wine e-commerce startup Lot18, whose Tasting Room technology creates a personalized wine "print" that tailors selections to each customer.After members do an initial tasting with a sampler kit and fill out an online survey, they're shipped wine that reflects their tastes in the way Netflix recommends movies to its subscribers based on what they like. Their wine profile continues to be updated as they grade what they drink, explained Lot18 Chief Executive Jay Sung."We met with four or five different wine clubs," said Chief Operating Officer Mike Federle, who joined Forbes in 2011 with a mandate to create brand extensions. "The technology was the differentiator."The Forbes Wine Club and its website will launch on Thursday.Forbes Wine Club members will pay around $10 for the tasting kit, $85 for their first case of a dozen bottles and about $150 for each quarterly delivery thereafter. Forbes and Lot18 will share profits.Mr. Federle believes the club will become a serious business worth "many millions" for Forbes, whose website drew 46 million unique visitors in June, according to... Continue reading at 'Crains New York'
[ Crains New York | 2013-07-17 00:00:00 UTC ]
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It happened so suddenly. One moment I was at work, bleaching everything in sight, using extra splashes of Dettol - that infamous Caribbean Aunty staple with a distinct smell that will instantly take a first generation immigrant child back to memories of early Saturday morning cleaning sessions -... Continue reading at The Bookseller
[ The Bookseller | 2020-07-31 00:39:09 UTC ]
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After more than 20 years in production, Oprah Winfrey's eponymous magazine O, The Oprah Magazine, will reconsider how often it prints in 2021. The magazine, which launched in 2000 in conjunction with Hearst Magazines, was an expansion of Winfrey's "Live your best life" motto. It is scheduled for... Continue reading at AdWeek
[ AdWeek | 2020-07-28 19:52:06 UTC ]
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Capital Crime is launching a monthly subscription service, providing two curated paperbacks alongside exclusive author content and access to community activities. Continue reading at The Bookseller
[ The Bookseller | 2020-07-28 02:25:45 UTC ]
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Looking for book club questions and a reading guide for THE IMMORTALISTS by Chloe Benjamin?We've got your next meeting covered. Continue reading at Book Riot
[ Book Riot | 2020-07-23 10:34:11 UTC ]
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With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in... Continue reading at AdWeek
[ AdWeek | 2020-07-22 14:00:38 UTC ]
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Pick your favorite Babysitters Club character for each situation in this quiz and get a YA book recommendation to read after! Continue reading at Book Riot
[ Book Riot | 2020-07-22 10:31:34 UTC ]
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The editor-in-chief of Lifehacker and a union representing staffers at the site each blasted parent company G/O Media on Friday over the abrupt firing of the site's travel writer—the latest in a long string of public disputes between management and staff at the one-year-old digital media... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-20 16:06:59 UTC ]
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The editor-in-chief of Lifehacker and a union representing staffers at the site each blasted parent company G/O Media on Friday for firing the site's travel writer, Imani Bashir, without severance pay after finding that it was unable to continue employing her as a non-U.S. resident. In a... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-20 16:06:59 UTC ]
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We've got plot summary, themes, and ELEANOR OLIPHANT IS COMPLETELY FINE book club questions for this popular book club title. Continue reading at Book Riot
[ Book Riot | 2020-07-20 10:34:18 UTC ]
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Hamish Hamilton has landed a second novel by Lara Williams, the 2019 Not the Booker Prize-winning author of Supper Club (Hamish Hamilton). Continue reading at The Bookseller
[ The Bookseller | 2020-07-20 01:42:46 UTC ]
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Vox Media has confirmed what CNBC reported earlier this week, that it is indeed about to undergo a round of layoffs that will eliminate 72 positions, which accounts for 6% of its total staff of 1,200. In a letter to staff, CEO Jim Bankoff, broke the difficult news to his employees candidly,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-16 14:53:51 UTC ]
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With the 2020 Prix Voltaire winner losing a key author under safety concerns, the International Publishers Association appeals to Hanoi for restraint. The post IPA, PEN America Blast Vietnam’s ‘Crackdown on Independent Media’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-16 13:45:34 UTC ]
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Covid-19 has hit publishers especially hard, from lost revenue due to keyword blocking and changing consumer news preferences. News Corp has been deeply affected, suffering a net loss of $1 billion in the third quarter of 2020. Stephanie Layser, vp of advertising technology at News Corp, spoke... Continue reading at AdWeek
[ AdWeek | 2020-07-15 19:21:32 UTC ]
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Missing your book club friends? We've rounded up some great personalized book club gifts to give to your reading pals to show how much you care! Continue reading at Book Riot
[ Book Riot | 2020-07-14 10:39:11 UTC ]
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Music streaming service Deezer has partnered with the International Booker Prize to produce a soundtrack for each shortlisted book. Continue reading at The Bookseller
[ The Bookseller | 2020-07-13 04:08:44 UTC ]
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Novels by Dawn O'Porter, Robert Harris and Jane Fallon are among the six-strong line up for Richard and Judy's Book Club this summer. Continue reading at The Bookseller
[ The Bookseller | 2020-07-08 22:08:41 UTC ]
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Marketers and publicists have been encouraged to know their audience and be "direct" and "transparent" in their approach, in a keynote at The Bookseller's marketing and publicity virtual conference. Continue reading at The Bookseller
[ The Bookseller | 2020-07-08 06:40:23 UTC ]
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Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications has selected Jeremy Gilbert (BSJ00, MSJ00), director of strategic initiatives Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-07-07 17:10:58 UTC ]
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Publishers need to target non-traditional outlets and realise the media has changed if they want to make their book campaigns more inclusive, Dialogue senior publicity manager Millie Seaward has said. Continue reading at The Bookseller
[ The Bookseller | 2020-07-07 06:42:34 UTC ]
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