Forbes Media is joining the wine club.In the now venerable tradition of publishers extending their brand into non-publishing businesses, Forbes has joined The Wall Street Journal, The New York Times, Rolling Stone and Food & Wine in starting its own wine club.But the family-controlled media company says it's taking a different approach from everyone else. Forbes has partnered with wine e-commerce startup Lot18, whose Tasting Room technology creates a personalized wine "print" that tailors selections to each customer.After members do an initial tasting with a sampler kit and fill out an online survey, they're shipped wine that reflects their tastes in the way Netflix recommends movies to its subscribers based on what they like. Their wine profile continues to be updated as they grade what they drink, explained Lot18 Chief Executive Jay Sung."We met with four or five different wine clubs," said Chief Operating Officer Mike Federle, who joined Forbes in 2011 with a mandate to create brand extensions. "The technology was the differentiator."The Forbes Wine Club and its website will launch on Thursday.Forbes Wine Club members will pay around $10 for the tasting kit, $85 for their first case of a dozen bottles and about $150 for each quarterly delivery thereafter. Forbes and Lot18 will share profits.Mr. Federle believes the club will become a serious business worth "many millions" for Forbes, whose website drew 46 million unique visitors in June, according to... Continue reading at 'Crains New York'
[ Crains New York | 2013-07-17 00:00:00 UTC ]
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As part of the deal, Verizon is acquiring a minority stake in BuzzFeed, which will use the telecom giant’s ad platform to reach more customers. Continue reading at Advertising Age
[ Advertising Age | 2020-11-19 19:16:51 UTC ]
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Acquisition unites two of the largest players in digital mediaNews comes after both companies made deep cutsBuzzFeed has agreed to buy HuffPost the companies said Thursday, uniting two of the largest players in digital media in the latest example of consolidation in the sector.The acquisition is... Continue reading at The Guardian
[ The Guardian | 2020-11-19 18:56:11 UTC ]
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As many on this side of the pond may not know, Manchester United and England footballer Marcus Rashford is currently all that stands between the United Kingdom and compete moral ruination. In a year where a particularly grotesque grotesquerie of Brexiteer Tories consolidated power,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-17 19:04:34 UTC ]
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As you may have noticed, Barack Obama has a book out today. It’s a memoir, titled A Promised Land, that runs to more than seven-hundred pages and is still only a first volume—covering the period from Obama’s childhood to the raid, in 2011, that killed Osama bin Laden. Originally, Obama planned... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-11-17 13:29:32 UTC ]
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A reader recounts her long journey starting and maintaining a book club, and offers tips learned through the process. Continue reading at Book Riot
[ Book Riot | 2020-11-17 11:39:00 UTC ]
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Book club subscription gifts or boxes are a great choice to keep your book loving besties stocked with plenty of reading choices this winter. Continue reading at Book Riot
[ Book Riot | 2020-11-16 11:34:00 UTC ]
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The Simulmatics Corporation also sought to predict riots and influence Vietnam, Jill Lepore writes. Continue reading at The Washington Post
[ The Washington Post | 2020-11-13 13:00:00 UTC ]
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With Barack Obama's memoir out from Viking on Tuesday (17th November), PRH's UK media campaign will kick off this weekend. Continue reading at The Bookseller
[ The Bookseller | 2020-11-13 00:35:10 UTC ]
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BookTrust Represents and Children's Laureate Cressida Cowell have revealed the pairings for #PassThePen, a social media campaign designed to help promote visibility, champion new voices and generate book sales for emerging authors and illustrators of colour. Continue reading at The Bookseller
[ The Bookseller | 2020-11-12 00:41:21 UTC ]
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Government will oversee online news, social media and video streaming platformsIndia’s government has ordered that all online news, social media and video streaming platforms such as Netflix and Amazon Prime are to be subject to state regulation, raising fears of increased censorship of digital... Continue reading at The Guardian
[ The Guardian | 2020-11-11 18:02:04 UTC ]
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Sarah Hanson-Young secures inquiry after the popularity of Kevin Rudd’s petition for a royal commission into News CorpThe former prime ministers Kevin Rudd and Malcolm Turnbull will be called to give evidence at a Senate inquiry into media diversity that will examine the dominance of News Corp... Continue reading at The Guardian
[ The Guardian | 2020-11-11 08:24:08 UTC ]
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Greens senator says ‘cosy relationship’ between Coalition and News Corp should be scrutinised after half a million people back a royal commissionGreens senator Sarah Hanson-Young will move to establish a Senate inquiry into media diversity on Wednesday following the popularity of Kevin Rudd’s... Continue reading at The Guardian
[ The Guardian | 2020-11-10 16:30:14 UTC ]
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Hi. I’m Bernhard Drax - award-winning media maker and former radio journalist - and I am a bookseller’s dream. On average I devour 120 books per year, mostly literary and genre novels. I have time to do this because I don’t watch TV and my Facebook account has been deactivated years ago. Continue reading at The Bookseller
[ The Bookseller | 2020-11-03 19:32:32 UTC ]
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Orion Fiction has landed a new novel from Jane Bailey, a dark reading group mystery called Sorry Isn't Good Enough. Continue reading at The Bookseller
[ The Bookseller | 2020-10-28 03:06:33 UTC ]
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Richard Osman's The Thursday Murder Club (Viking) has bounced back into the UK Official Top 50 number one spot, selling 28,756 copies through Nielsen BookScan's Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 19:38:08 UTC ]
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Former prime ministers urge others to join push for royal commission into lack of media diversity in AustraliaFormer Australian prime minister Malcolm Turnbull has signed Kevin Rudd’s petition calling for a royal commission into News Corp’s dominance of the Australian media.Rudd, also a former... Continue reading at The Guardian
[ The Guardian | 2020-10-25 05:42:32 UTC ]
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A Frisco startup is looking to cut through the noise of other social media apps and give digital content creators a way to reach more fans. TUBBR, an invite-only social network, announced landing Angel Funding from Global Ascent Partners that it plans to use for its upcoming beta launch.... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-10-24 12:00:00 UTC ]
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The NBA star has joined the ranks of Oprah and Reese with a club that highlights underrated writers. Continue reading at The Washington Post
[ The Washington Post | 2020-10-19 13:00:00 UTC ]
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BACK IN 1999, the 15 or so women who called themselves Sisters With Books, or SWB for short, were all strangers to me. Except for Angela. She and I were both public relations professionals and met through the Black PR Society, an organization that continues to support and advocate for African... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-10-19 12:30:50 UTC ]
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