Digital publishing may be the cheaper alternative, but only if it doesn't alienate your audience. The post For Associations Balancing Print vs. Digital, Understanding Your Membership is Key appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-03-23 00:00:00 UTC ]
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Faber has a launched a new membership programme, which will offer special collector's editions of some of the publisher's titles. The new programme, Faber Members, will offer both a free and a premium tier costing £500 a year, with each giving members a different range of features. Continue reading at The Bookseller
[ The Bookseller | 2015-03-17 00:00:00 UTC ]
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The UK Literacy Association (UKLA) is launching an award for digital ebooks and apps for children aged 6-8. The Digital Book Award, created in association with Booktrust and sponsored by the Open University, is open todigital products that use sounds and visuals to make a children’s experience... Continue reading at The Bookseller
[ The Bookseller | 2015-03-14 00:00:00 UTC ]
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#open university
When the spin-off of its college division is completed later this year, Barnes & Noble plans to sell both print and digital books, B&N Inc. CEO Mike Huseby told analysts during a conference call last week to discuss third-quarter results. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-13 00:00:00 UTC ]
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#conference call
Audible, the largest producer and seller of audiobooks, has reportedly begun commissioning original audio works. A book by Jeffery Deaver is one of the works currently being created by the company. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-11 00:00:00 UTC ]
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Trajectory will distribute more than 200,000 Chinese language ebooks to the South and North American marketplace and export English language ebooks into China via Tencent Literature's content platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-10 00:00:00 UTC ]
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Kate Manning has left her role as sales and marketing director of Hot Key Books. Manning confirmed she had left the company to The Bookseller, but would not give any more information. A spokesperson for Bonnier, which owns Hot Key, would not confirm if Manning had been made redundant, but... Continue reading at The Bookseller
[ The Bookseller | 2015-03-07 00:00:00 UTC ]
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#marketing director
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The government has announced plans to improve literacy by promoting public library membership in primary schools. But the move has had a mixed reaction, with campaigner Laura Swaffield describing the news as a “bad joke for World Book Day”. The government has put together an action plan,... Continue reading at The Bookseller
[ The Bookseller | 2015-03-06 00:00:00 UTC ]
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#improve literacy
#primary schools
#mixed reaction
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#action plan
Philip Pullman’s His Dark Materials series is released today (5th March) in ebook format for the first time. Penguin Random House, which owns the digital rights to the trilogy, is publishing Northern Lights, The Subtle Knife and The Amber Spyglass as ebooks, priced at £5.49 each. It is also... Continue reading at The Bookseller
[ The Bookseller | 2015-03-06 00:00:00 UTC ]
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#digital format
#digital rights
William Morrow's line of digital-first mystery titles, Witness Impulse, has broken a sales milestone: its books have sold over 1 million copies in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-05 00:00:00 UTC ]
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Publishers have long treated the digital and print parts of their designs as separate animals. But as their digital audiences start to outstrip their dwindling print subscribers, they're coming up with new ways of infusing print design and editorial sensibilities into their digital operations.... Continue reading at Digiday
[ Digiday | 2015-03-05 00:00:00 UTC ]
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#digital operations
Despite falling sales, printing still makes commercial sense for publishers I am sure that during 2015 we will witness more regional newspaper publishers giving up on print issues in favour of going digital-only.Several weeklies have made that move already, but could we be on the verge of... Continue reading at The Guardian
[ The Guardian | 2015-03-05 00:00:00 UTC ]
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Mail on Sunday insists press watchdog Ipso should consider online version of column separately as they are under independent editorial controlPress watchdog Ipso has upheld a complaint about a column by Liz Jones posted on Mail Online – but rejected criticism of the same article when it was... Continue reading at The Guardian
[ The Guardian | 2015-03-04 00:00:00 UTC ]
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#mail online
#print version
#online version
If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link... Continue reading at Advertising Age
[ Advertising Age | 2015-03-04 00:00:00 UTC ]
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#ad format
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#global head
The Financial Times has introduced a new twist on its subscription strategy that's aimed at bringing in new readers. The U.K. publisher is rolling out a one-month trial period during which people can sign up for $1. After the trial, the full price will kick in. But it’s also an advertising play:... Continue reading at Digiday
[ Digiday | 2015-03-02 00:00:00 UTC ]
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#advertising play
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The future of platforms like Facebook and Twitter is like cable providers, and publishers will be like networks, publishing content directly on platforms -- and relying on the platforms, to a large extent, for monetization. Jon Steinberg, CEO of North America of Daily Mail, sees Snpachat... Continue reading at Digiday
[ Digiday | 2015-02-26 00:00:00 UTC ]
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The London Book Fair (LBF) is extending its Publishing for Digital Minds conference, with the first social media conference to focus on trends in global publishing. The virtual conference, named “Around the World in 8 Hours”, will take place throughout the day from 9 a.m. on 18th March across... Continue reading at The Bookseller
[ The Bookseller | 2015-02-21 00:00:00 UTC ]
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In January, I was invited by the Getty Foundation to participate as a library commentator at a meeting of representatives from its Online Scholarly Catalogue Initiative (OSCI). Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
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#getty foundation
Penguin Books unveils a clever interactive site, inspired by the iPod's clicking wheel, to accompany the release of 80 classic e-books.Penguin Books turns 80 this year. To celebrate its birthday, the British imprint of the world's largest publishing house is releasing a new series of 80 books,... Continue reading at Fast Company
[ Fast Company | 2015-02-18 00:00:00 UTC ]
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#sell books
#digital age
#black classics
Monocle magazine is putting audio, accompanied by native advertising, at the heart of its digital publishing plan. The post Why Monocle is betting big on digital radio appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-16 00:00:00 UTC ]
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#betting big
#native advertising
Todd Allen has been keeping tabs on digital comics since the mid-aughts, and he's just released a ground-breaking new edition of 'The Economics of Digital Comics' that reveals a wealth of financial details rarely disclosed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-12 00:00:00 UTC ]
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