Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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Two decades after starting in a Portland, Ore., bedroom, Microcosm is having its busiest year yet and riding a wave of expansion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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Vintage celebrated its 25th birthday last night at the 20th Century Theatre in London in the company of its authors and agents, including Julian Barnes and Nigella Lawson. Continue reading at The Bookseller
[ The Bookseller | 2015-12-04 00:00:00 UTC ]
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Concerned that screen time is cannibalizing reading time? Consider this: 2015’s top-selling humor book for adults, per Nielsen BookScan, was written by a YouTube celebrity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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Browsers Book Shop in Woodbridge, Suffolk is up for sale, after bookseller and owner Martin Whitaker, 57, has decided to retire after 10 years at the store’s helm. Continue reading at The Bookseller
[ The Bookseller | 2015-11-11 00:00:00 UTC ]
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Kyle Books is looking back at its achievements so far as it celebrates 25 years of publishing. Continue reading at The Bookseller
[ The Bookseller | 2015-10-19 00:00:00 UTC ]
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Minneapolis independent press Rain Taxi is celebrating 20 years of promoting literary fiction and nonfiction, from its quarterly magazine to programs that bring literature into public spaces. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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Labour peer Baroness Tessa Blackstone called on civil servants and politicians to make proper use of the evidence-based work of social scientists in their policy decisions, in a speech last night (Thursday 25th June) at an event to celebrate SAGE's 50th anniversary. Continue reading at The Bookseller
[ The Bookseller | 2015-06-27 00:00:00 UTC ]
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In celebration of its 35th anniversary, Cleis Press will offer a wide assortment of lively events and promotions during BEA. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Six years after Book Soup founder Glenn Goldman’s death, his iconic bookstore on Los Angeles’s Sunset Strip is getting ready to celebrate its 40th birthday over the June 12–14 weekend. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-15 00:00:00 UTC ]
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Hatched over coffee 20 years ago, the Hub City Writers Project has grown into an indie press, a nonprofit bookstore and driving force behind the literary arts in Spartanburg, SC. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-07 00:00:00 UTC ]
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April 23, Dia de Sant Jordi, the Catalan festival dedicated to books and roses, accounts for 5–8% of annual book sales in Catalonia. The post Catalonia Celebrates Biggest Book-Giving Holiday of the Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-24 00:00:00 UTC ]
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Houghton Mifflin Harcourt is honoring the 100th birthday of its short fiction compilation Best American Short Stories with a special anniversary edition, edited by Lorrie Moore, called '100 Years of The Best American Short Stories.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-18 00:00:00 UTC ]
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The Scholastic imprint releases a tribute edition of their first graphic novel for young readers Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-26 00:00:00 UTC ]
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For some booksellers attending Winter Institute, the fist pumps began before their planes even touched down in Asheville, N.C. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
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Boom! Studio celebrates a decade publishing original graphic novels and comics, as well as recent movie and TV deals and a push for diversity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-04 00:00:00 UTC ]
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The Bookseller Industry Awards will this year celebrate the ‘book’ of the year alongside the publishers, editors, and retailers who bring the titles to market. Continue reading at The Bookseller
[ The Bookseller | 2015-01-10 00:00:00 UTC ]
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When Toronto-based Second Story Press celebrated its 25th anniversary this month, the room at a community center in downtown Toronto was filled with authors and illustrators who have helped the press pursue its goal of publishing important feminist and social justice books for young readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
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Listening to an audiobook is, by its very nature, a sensory experience—and for the past decade, GraphicAudio, an imprint of the Bethesda, Md.–based Cutting Corp., has been targeting listeners’ senses in a big way. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
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History is something Curtis Brown Ltd. has been reveling in of late, as the agency turns 100 this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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SPX, an annual festival for independent and self-published comics, opens this weekend, September 13-14 in North Bethesda, Maryland with such artists as Lynda Barry, Keith Knight, Charles Burns and others. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-09 00:00:00 UTC ]
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