Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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An operation that initially launched simply to bring out-of-print authors back into publication has grown into a tiny but powerhouse publisher of books likely to be overlooked by New York industry insiders. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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Publishers HarperCollins and Simon & Schuster came together to celebrate Philippa Gregory’s 30 years as a published author at the Ivy Club in Soho, with guests including HRH Princess Michael of Kent. Continue reading at The Bookseller
[ The Bookseller | 2017-05-04 00:00:00 UTC ]
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HarperCollins Publishers has unveiled a global campaign celebrating two centuries of publishing. Continue reading at The Bookseller
[ The Bookseller | 2017-03-07 00:00:00 UTC ]
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Book Aid International has teamed up with 20 stars of the children’s book world to celebrate the 20th anniversary of World Book Day (WBD). Continue reading at The Bookseller
[ The Bookseller | 2017-02-16 00:00:00 UTC ]
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Pushkin Press celebrated its 20th anniversary at the London Library, a “particularly appropriate” venue, according to managing director Adam Freundenheim. Continue reading at The Bookseller
[ The Bookseller | 2017-02-04 00:00:00 UTC ]
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Sebastian Barry becomes the first novelist to win the prestigious Costa Book of the Year prize twice. Continue reading at BBC News
[ BBC News | 2017-02-01 00:00:00 UTC ]
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The Library club on St Martin’s Lane was the chic venue for Icon Books’ celebration of “25 Years of Big Ideas”. Continue reading at The Bookseller
[ The Bookseller | 2017-01-27 00:00:00 UTC ]
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Maydo Kooy Literary Agency is taking over from the Jan Michael Literary Agency, following the decision of agent Jan Michael to retire after 40 years in the business. Continue reading at The Bookseller
[ The Bookseller | 2016-12-20 00:00:00 UTC ]
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An expanded trade publishing program has paid off well for Wayne State University Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-25 00:00:00 UTC ]
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The little theater attached to the library in the town of Georgetown, Ontario, about a 45-minute drive west of downtown Toronto, is named for John Elliott, the father of Brenda Sisnett, president, CEO, and owner of the Georgetown Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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How Tony Lyons grew a publishing company that is on track to publish 900 books across 17 imprints ten years after its founding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
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The Buffalo, N.Y., literary center distinguished itself from the beginning by putting an emphasis on working with young people. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-08 00:00:00 UTC ]
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Macmillan's graphic novel imprint has published 160 titles to date, including the Gene Luen Yang's National Book Award finalist, 'American Born Chinese.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
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Specs Current gig Editor of Food & Wine Previous gig Director of inspiration for Conrad Hotels Age 45 Twitter @NilouMotamed Adweek: Food & Wine's last editor, Dana Cowin, had been with the brand for more than two decades when she stepped down earlier this year. What's it like... Continue reading at AdWeek
[ AdWeek | 2016-06-06 00:00:00 UTC ]
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For ten years, families and kids have flocked to the Bronx for Kids Comic Con to meet creators, take part in workshops, and learn how comics are created. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-26 00:00:00 UTC ]
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Henry Holt & Company has undergone a number of incarnations since it was formed in 1866, when Henry Holt partnered with Frederic Leypoldt to publish books under the name Leypoldt & Holt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-22 00:00:00 UTC ]
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More than 2,000 readers and writers attended the Calvin College Festival of Faith & Writing in Grand Rapids, Mich. to celebrate religious expression in literature. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-20 00:00:00 UTC ]
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For a 10th year, IPG Independent Publishing Awards will recognize the work of UK independent publishers and offer a business boost for the winners. The post Celebrating 10 Years of IPG’s Independent Publishing Awards appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-12 00:00:00 UTC ]
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Tastemade has had quite a year. The company, known for its quirky short-form videos about food, travel and lifestyle topics, hit the 100 million monthly active users mark, with more than 1 billion monthly views. On Facebook alone, Tastemade grew its audience from around 100,000 fans to more... Continue reading at AdWeek
[ AdWeek | 2015-12-17 00:00:00 UTC ]
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From its humble beginnings as a project launched by an "about-to-be-fired editor" in 1974, the annual prize for the best in small press publishing has come quite a long way. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-11 00:00:00 UTC ]
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